Last updated: September 2026
Global rank: Worldwide · 2026-09
#150,283
AI visibility: Grade A+
94
SEO health: Latest audit
79
Visits
19
per month, estimated
Keywords
9
ranking in Google
Organic share
100%
19 organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of joinzoe.com
joinzoe.com Company Profile
ZOE is revolutionizing how people approach their health through gut microbiome testing and personalized nutrition advice. They start with at-home tests that analyze your blood sugar responses, gut health, and overall biology to create tailored diet plans. No more one-size-fits-all diets – ZOE gives you specific food scores based on how your body actually reacts to different foods. Their app makes it easy to track mea…
Founded in 2017 (about 9 years ago), ZOE is based in London, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its founders are Tim Spector and Jonathan Wolf. Its profile files it under Healthcare, Life Sciences & Wellness, with further tags for Personalized Nutrition, Gut Health and Nutrition Testing. Products on record for it: ZOE At-Home Test, ZOE App and Personalized Nutrition Program. Total funding on record is $153M. Its tagline reads: "Personalized nutrition powered by your unique biology".
- Sector
- Healthcare, Life Sciences & Wellness
- Headquarters
- London, United Kingdom
- Founded
- 2017
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- $153M
- Founders
- Tim Spector, Jonathan Wolf
- Products
- ZOE At-Home Test, ZOE App, Personalized Nutrition Program
joinzoe.com Web Traffic Statistics
Key findings
- ZOE (Healthcare, Life Sciences & Wellness) is ranked #150,283 worldwide in our September 2026 domain ranking, up 1,852 places from #152,135 in August 2026.
- It is estimated to receive about 19 visits a month from search, 100% of it organic, across 9 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 82 lines.
- Its last technical audit scored 79/100, with "Optimize Title Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #150,283 | ▲ 1,852 |
| August 2026 | #152,135 | ▼ 1,534 |
| July 2026 | #150,601 | ▼ 8,076 |
| June 2026 | #142,525 | — |
| May 2026 | #142,525 | ▲ 864 |
| April 2026 | #143,389 | ▼ 3,326 |
| March 2026 | #140,063 | ▲ 7,038 |
| February 2026 | #147,101 | — |
What this company does
ZOE is revolutionizing how people approach their health through gut microbiome testing and personalized nutrition advice. They start with at-home tests that analyze your blood sugar responses, gut health, and overall biology to create tailored diet plans. No more one-size-fits-all diets – ZOE gives you specific food scores based on how your body actually reacts to different foods. Their app makes it easy to track mea…
Our read on the site
The overall SEO health of joinzoe.com is moderate, with a solid accessibility score but several on-page and technical issues that need addressing. The site has opportunities for content expansion and optimization to improve its visibility and user engagement.
joinzoe.com Traffic and Visitor Engagement
Search engines send joinzoe.com an estimated 19 visits a month. Effectively all of it is organic — about 19 visits from unpaid results. Spread across 9 ranking keywords, that averages roughly 2.1 organic visits per keyword.
Monthly visits
19
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
19
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
joinzoe.com AI Visibility
joinzoe.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
joinzoe.com LLMS.txt
The llms.txt on joinzoe.com runs to 82 lines (3,411 characters) across 12 sections, last generated in May 2026. It introduces the site as "ZOE - Personalized Nutrition". It tells AI engines the business works in Personalized Nutrition, Gut Health Testing and Digital Wellness. It describes 5 products, with prices such as ZOE Nutrition Program at $599 one-time, ZOE At-Home Test Kit at $299 and ZOE App Premium at $9.99/month. Services it lists include Personalized Nutrition Coaching, Ongoing Program Updates, Corporate Wellness Programs and Gut Health Consultations. The audience it names is Health-conscious adults seeking science-backed nutrition, aged 25-55 (UK, US, Europe). Technologies it mentions include HTTPS, React Native, Machine Learning, Data Analytics and Mobile SDKs. The keywords it claims start with "personalized nutrition", "gut health", "nutrition advice" and "food scores".
Status
Published
AI engines can read it
Lines
82
In the file
Size
3.4K
Characters
Sections
12
Updated May 13, 2026
What the file says
# ZOE - Personalized Nutrition ## About ZOE delivers personalized nutrition through innovative at-home testing for gut health, blood sugar, and microbiome analysis. They provide food scores, custom diet plans, and an intuitive app to track your unique responses to foods. Backed by world-class science from King's College London, ZOE helps users improve energy, digestion, and overall wellness. Their program stands out by focusing on individual biology rather than generic advice. Thousands have transformed their eating habits with sustainable results. The company continues to innovate with AI-powered insights and ongoing research. ZOE makes complex nutrition simple and actionable for real life. **Areas of Work:** Personalized Nutrition, Gut Health Testing, Digital Wellness ## Things to Remember - **Website:** https://joinzoe.com - **Address:** London, United Kingdom - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** USD, GBP - **Company Type:** Private - **Employees:** 201-500 - **Revenue:** $50M+ - **Hiring Status:** Not currently hiring ## Products - **ZOE Nutrition Program** ($599 one-time): Complete testing and 12-month personalized plan - **ZOE At-Home Test Kit** ($299): Gut microbiome and blood sugar test - **ZOE App Premium** ($9.99/month): Food scoring and meal recommendations - **ZOE Family Plan** (Contact for pricing): Multi-person testing a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ZOE Nutrition Program$599 one-time
- ZOE At-Home Test Kit$299
- ZOE App Premium$9.99/month
- ZOE Family PlanContact for pricing
- ZOE Supplements$49/month
Services it tells AI about
- Personalized Nutrition Coaching$150/session
- Ongoing Program UpdatesIncluded in subscription
- Corporate Wellness ProgramsContact for pricing
- Gut Health Consultations$99
- Custom Meal Planning$19/month add-on
Competitors it names
Audience it targets
Health-conscious adults seeking science-backed nutrition · 25-55 · UK, US, Europe
Company type
Private
joinzoe.com Organic Keywords
Google lists joinzoe.com for about 9 keywords, which together bring an estimated 19 organic visits a month.
Ranking keywords
9
Found in Google for this domain
Visits they bring
19
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
joinzoe.com SEO Audit
The latest technical audit of joinzoe.com scored 79 out of 100 overall. Performance is its weakest area at 65, while accessibility scores highest at 90. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalOptimize Title Tags
- HighAdd Alt Text to Images
- HighFix Broken Links
- HighImprove Page Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
joinzoe.com Competitors and Alternatives
ZOE's company profile names https://www.nutrigenomix.com, https://www.eatthis.com, https://www.healthline.com and https://www.myfitnesspal.com as competitors. Its own llms.txt adds https://www.nutrition.gov and https://www.verywellfit.com. Outside its market, the domains ranked closest to it in our worldwide ranking are fakeyou.com, lululemon.fr, cloudswupgrade.net and securelinkcloud.net.
joinzoe.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
joinzoe.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for joinzoe.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to joinzoe.com
Neighbours of #150,283 in our worldwide ranking — each with its own report.
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