Last updated: September 2026

Sep 2026

joinzoe.com — September 2026 traffic, keywords & AI visibility

ZOEHealthcare, Life Sciences & Wellness

Global rank: Worldwide · 2026-09

#150,283

AI visibility: Grade A+

94

SEO health: Latest audit

79

Visits

19

per month, estimated

Keywords

9

ranking in Google

Organic share

100%

19 organic visits

LLMS.txt

Published

82 lines AI engines can read

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joinzoe.com Company Profile

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ZOE is revolutionizing how people approach their health through gut microbiome testing and personalized nutrition advice. They start with at-home tests that analyze your blood sugar responses, gut health, and overall biology to create tailored diet plans. No more one-size-fits-all diets – ZOE gives you specific food scores based on how your body actually reacts to different foods. Their app makes it easy to track mea…

Founded in 2017 (about 9 years ago), ZOE is based in London, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its founders are Tim Spector and Jonathan Wolf. Its profile files it under Healthcare, Life Sciences & Wellness, with further tags for Personalized Nutrition, Gut Health and Nutrition Testing. Products on record for it: ZOE At-Home Test, ZOE App and Personalized Nutrition Program. Total funding on record is $153M. Its tagline reads: "Personalized nutrition powered by your unique biology".

Healthcare, Life Sciences & WellnessPersonalized NutritionGut HealthNutrition Testing
Sector
Healthcare, Life Sciences & Wellness
Headquarters
London, United Kingdom
Founded
2017
Employees
201-500
Revenue
Not Disclosed
Funding
$153M
Founders
Tim Spector, Jonathan Wolf
Products
ZOE At-Home Test, ZOE App, Personalized Nutrition Program

joinzoe.com Web Traffic Statistics

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Key findings

  • ZOE (Healthcare, Life Sciences & Wellness) is ranked #150,283 worldwide in our September 2026 domain ranking, up 1,852 places from #152,135 in August 2026.
  • It is estimated to receive about 19 visits a month from search, 100% of it organic, across 9 ranking keywords.
  • Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 82 lines.
  • Its last technical audit scored 79/100, with "Optimize Title Tags" the highest-priority fix.
joinzoe.com global rank history
MonthRankMove
September 2026#150,283▲ 1,852
August 2026#152,135▼ 1,534
July 2026#150,601▼ 8,076
June 2026#142,525—
May 2026#142,525▲ 864
April 2026#143,389▼ 3,326
March 2026#140,063▲ 7,038
February 2026#147,101—

What this company does

ZOE is revolutionizing how people approach their health through gut microbiome testing and personalized nutrition advice. They start with at-home tests that analyze your blood sugar responses, gut health, and overall biology to create tailored diet plans. No more one-size-fits-all diets – ZOE gives you specific food scores based on how your body actually reacts to different foods. Their app makes it easy to track mea…

Our read on the site

The overall SEO health of joinzoe.com is moderate, with a solid accessibility score but several on-page and technical issues that need addressing. The site has opportunities for content expansion and optimization to improve its visibility and user engagement.

Healthcare, Life Sciences & WellnessPersonalized NutritionGut HealthNutrition TestingZOE At-Home TestZOE App

joinzoe.com Traffic and Visitor Engagement

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Search engines send joinzoe.com an estimated 19 visits a month. Effectively all of it is organic — about 19 visits from unpaid results. Spread across 9 ranking keywords, that averages roughly 2.1 organic visits per keyword.

Monthly visits

19

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

19

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

joinzoe.com AI Visibility

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joinzoe.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

94out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health17/20

85/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data5/5

Detected

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joinzoe.com LLMS.txt

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The llms.txt on joinzoe.com runs to 82 lines (3,411 characters) across 12 sections, last generated in May 2026. It introduces the site as "ZOE - Personalized Nutrition". It tells AI engines the business works in Personalized Nutrition, Gut Health Testing and Digital Wellness. It describes 5 products, with prices such as ZOE Nutrition Program at $599 one-time, ZOE At-Home Test Kit at $299 and ZOE App Premium at $9.99/month. Services it lists include Personalized Nutrition Coaching, Ongoing Program Updates, Corporate Wellness Programs and Gut Health Consultations. The audience it names is Health-conscious adults seeking science-backed nutrition, aged 25-55 (UK, US, Europe). Technologies it mentions include HTTPS, React Native, Machine Learning, Data Analytics and Mobile SDKs. The keywords it claims start with "personalized nutrition", "gut health", "nutrition advice" and "food scores".

Status

Published

AI engines can read it

Lines

82

In the file

Size

3.4K

Characters

Sections

12

Updated May 13, 2026

What the file says

# ZOE - Personalized Nutrition

## About
ZOE delivers personalized nutrition through innovative at-home testing for gut health, blood sugar, and microbiome analysis. They provide food scores, custom diet plans, and an intuitive app to track your unique responses to foods. Backed by world-class science from King's College London, ZOE helps users improve energy, digestion, and overall wellness. Their program stands out by focusing on individual biology rather than generic advice. Thousands have transformed their eating habits with sustainable results. The company continues to innovate with AI-powered insights and ongoing research. ZOE makes complex nutrition simple and actionable for real life.

**Areas of Work:** Personalized Nutrition, Gut Health Testing, Digital Wellness

## Things to Remember
- **Website:** https://joinzoe.com
- **Address:** London, United Kingdom
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** USD, GBP
- **Company Type:** Private
- **Employees:** 201-500
- **Revenue:** $50M+
- **Hiring Status:** Not currently hiring

## Products
- **ZOE Nutrition Program** ($599 one-time): Complete testing and 12-month personalized plan
- **ZOE At-Home Test Kit** ($299): Gut microbiome and blood sugar test
- **ZOE App Premium** ($9.99/month): Food scoring and meal recommendations
- **ZOE Family Plan** (Contact for pricing): Multi-person testing a

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Personalized NutritionGut Health TestingDigital Wellness

Keywords it claims

personalized nutritiongut healthnutrition advicefood scoreshealth testsdiet plansZOE healthZOE nutritionZOE personalized plansmicrobiome testing

Technologies

HTTPSReact NativeMachine LearningData AnalyticsMobile SDKs

Products it tells AI about

  • ZOE Nutrition Program$599 one-time
  • ZOE At-Home Test Kit$299
  • ZOE App Premium$9.99/month
  • ZOE Family PlanContact for pricing
  • ZOE Supplements$49/month

Services it tells AI about

  • Personalized Nutrition Coaching$150/session
  • Ongoing Program UpdatesIncluded in subscription
  • Corporate Wellness ProgramsContact for pricing
  • Gut Health Consultations$99
  • Custom Meal Planning$19/month add-on

Competitors it names

https://www.nutrigenomix.comhttps://www.eatthis.comhttps://www.healthline.comhttps://www.myfitnesspal.comhttps://www.nutrition.govhttps://www.verywellfit.com

Audience it targets

Health-conscious adults seeking science-backed nutrition · 25-55 · UK, US, Europe

Company type

Private

joinzoe.com Organic Keywords

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Google lists joinzoe.com for about 9 keywords, which together bring an estimated 19 organic visits a month.

Ranking keywords

9

Found in Google for this domain

Visits they bring

19

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Healthcare, Life Sciences & WellnessPersonalized NutritionGut HealthNutrition TestingZOE At-Home TestZOE AppPersonalized Nutrition Program

joinzoe.com SEO Audit

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The latest technical audit of joinzoe.com scored 79 out of 100 overall. Performance is its weakest area at 65, while accessibility scores highest at 90. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

79

Overall

85

SEO

65

Performance

90

Accessibility

Excellent

Fix these first

  • CriticalOptimize Title Tags
  • HighAdd Alt Text to Images
  • HighFix Broken Links
  • HighImprove Page Speed

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

joinzoe.com Competitors and Alternatives

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ZOE's company profile names https://www.nutrigenomix.com, https://www.eatthis.com, https://www.healthline.com and https://www.myfitnesspal.com as competitors. Its own llms.txt adds https://www.nutrition.gov and https://www.verywellfit.com. Outside its market, the domains ranked closest to it in our worldwide ranking are fakeyou.com, lululemon.fr, cloudswupgrade.net and securelinkcloud.net.

https://www.nutrigenomix.com
https://www.eatthis.com
https://www.healthline.com
https://www.myfitnesspal.com
https://www.nutrition.gov
https://www.verywellfit.com

joinzoe.com Traffic by Country

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Top customer markets

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Backlink Analytics collects one on its first run.

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