Last updated: September 2026
Global rank: Worldwide · 2026-09
#40,058
AI visibility: Grade A
84
SEO health: Latest audit
78
Visits
409.8K
per month, estimated
Keywords
9.6K
ranking in Google
Organic share
100%
409.8K organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of joinroot.com
joinroot.com Company Profile
Root Insurance provides car insurance with rates based mainly on how customers actually drive rather than traditional factors like age or credit history. The company collects driving data over a test period to identify safe habits and adjust pricing accordingly, allowing good drivers to avoid subsidizing higher-risk ones. This setup covers standard auto policies along with options for renters insurance in supported a…
Founded in 2015 (about 11 years ago), Root Insurance is based in Columbus, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Alex Timm. Its profile files it under Insurance, with further tags for Fintech, Mobile Technology and Direct-to-Consumer. Products on record for it: Auto Insurance, Insurance Quotes and Mobile App. Reported revenue is $50M (2022). Its tagline reads: "Car insurance for good drivers".
- Sector
- Insurance
- Headquarters
- Columbus, United States
- Founded
- 2015
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Founders
- Alex Timm
- Products
- Auto Insurance, Insurance Quotes, Mobile App
joinroot.com Web Traffic Statistics
Key findings
- Root Insurance (Insurance) is ranked #40,058 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,189 places from #38,869 in August 2026.
- It is estimated to receive about 409,800 visits a month from search, 100% of it organic, across 9,598 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 136 lines.
- Its last technical audit scored 78/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #40,058 | ▼ 1,189 |
| August 2026 | #38,869 | ▲ 355 |
| July 2026 | #39,224 | ▲ 480 |
| June 2026 | #39,704 | — |
| May 2026 | #39,704 | ▼ 19 |
| April 2026 | #39,685 | ▲ 3,508 |
| March 2026 | #43,193 | ▲ 4,802 |
| February 2026 | #47,995 | — |
What this company does
Root Insurance provides car insurance with rates based mainly on how customers actually drive rather than traditional factors like age or credit history. The company collects driving data over a test period to identify safe habits and adjust pricing accordingly, allowing good drivers to avoid subsidizing higher-risk ones. This setup covers standard auto policies along with options for renters insurance in supported a…
Our read on the site
Significant improvements needed.
joinroot.com Traffic and Visitor Engagement
Search engines send joinroot.com an estimated 409,800 visits a month. Effectively all of it is organic — about 409,800 visits from unpaid results. Spread across 9,598 ranking keywords, that averages roughly 43 organic visits per keyword.
Monthly visits
409.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
409.8K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
joinroot.com AI Visibility
joinroot.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
83/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
joinroot.com LLMS.txt
The llms.txt on joinroot.com runs to 136 lines (5,787 characters) across 12 sections, last generated in March 2026. It introduces the site as "Root Insurance Official Website". It tells AI engines the business works in Insurance, Fintech and Mobile Technology. It describes 3 products, with prices such as Insurance Quotes at Free and Root Mobile App at Free. Services it lists include Claims Support and Customer Support. The audience it names is Drivers, Young Professionals, Tech-Savvy Individuals, aged 18-45 (United States). Technologies it mentions include React, Node.js, AWS, PostgreSQL and Machine Learning. The keywords it claims start with "car insurance", "auto insurance", "personalized insurance" and "driving-based insurance".
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.8K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Root Insurance Official Website ## About Root Insurance is transforming the car insurance industry by offering personalized rates based on individual driving behavior. Using advanced technology and data analytics, Root ensures fair pricing for responsible drivers, helping them save on auto insurance. The company focuses on transparency and affordability, catering to a diverse customer base seeking innovative insurance solutions. Founded in 2015, Root continues to redefine how insurance is priced and delivered. **Areas of Work:** Insurance, Fintech, Mobile Technology ## Things to Remember - **Website:** https://joinroot.com - **Address:** Columbus, Ohio, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Auto Insurance** (Contact for pricing): Personalized car insurance based on driving behavior, offering fair rates for safe drivers. - **Insurance Quotes** (Free): Instant, customized insurance quotes through the Root app or website, tailored to individual needs. - **Root Mobile App** (Free): A user-friendly app to manage insurance policies, get quotes, and track driving behavior for better rates. ## Services - **Claims Support** (Con
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto InsuranceContact for pricing
- Insurance QuotesFree
- Root Mobile AppFree
Services it tells AI about
- Claims SupportContact for quote
- Customer SupportIncluded with policy
Competitors it names
Audience it targets
Drivers, Young Professionals, Tech-Savvy Individuals · 18-45 · United States
Company type
Private · actively hiring
joinroot.com Organic Keywords
Google lists joinroot.com for about 9,598 keywords, which together bring an estimated 409,800 organic visits a month.
Ranking keywords
9.6K
Found in Google for this domain
Visits they bring
409.8K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
joinroot.com SEO Audit
The latest technical audit of joinroot.com scored 78 out of 100 overall. Performance is its weakest area at 68, while accessibility scores highest at 86. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize Page Load Speed
- HighImprove Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
joinroot.com Competitors and Alternatives
Root Insurance's company profile names geico.com, progressive.com and statefarm.com as competitors. Its own llms.txt adds allstate.com and esurance.com. Outside its market, the domains ranked closest to it in our worldwide ranking are olaelectric.com, shrsl.com, abc10.com and growingio.com.
joinroot.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
joinroot.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for joinroot.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to joinroot.com
Neighbours of #40,058 in our worldwide ranking — each with its own report.
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