Last updated: August 2026

Aug 2026

itgetsbetter.org — August 2026 traffic, keywords & AI visibility

It Gets Better ProjectLegal, Government & Nonprofit

Global rank: Worldwide · 2026-08

#125,801

AI visibility: Grade A

84

SEO health: Latest audit

68

Visits

13.2K

per month, estimated

Keywords

1.1K

ranking in Google

Organic share

100%

13.2K organic visits

LLMS.txt

Published

75 lines AI engines can read

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itgetsbetter.org Web Traffic Statistics

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Key findings

  • It Gets Better Project (Legal, Government & Nonprofit) is ranked #125,801 worldwide in our August 2026 domain ranking, down 2,276 places from #123,525 in July 2026.
  • It is estimated to receive about 13,200 visits a month from search, 100% of it organic, across 1,117 ranking keywords.
  • Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 75 lines.
  • Its last technical audit scored 68/100, with "Implement a Meta Description" the highest-priority fix.
itgetsbetter.org global rank history
MonthRankMove
August 2026#125,801▼ 2,276
July 2026#123,525▼ 5,835
June 2026#117,690—
May 2026#117,690▲ 2,195
April 2026#119,885▼ 2,795
March 2026#117,090▲ 4,582
February 2026#121,672—

What this company does

The It Gets Better Project started as a simple video message and grew into a global effort helping LGBTQ+ young people feel less alone. They focus on sharing real stories from adults who went through tough times in their youth and came out stronger on the other side. The organization runs campaigns that reach schools, families, and online spaces where kids need encouragement most. Their work includes mental health re…

Our read on the site

The overall SEO health of itgetsbetter.org is moderate, with significant room for improvement in areas such as on-page optimization and performance. The site has a solid technical foundation but suffers from content gaps and accessibility issues that need to be addressed for better user experience and search visibility…

LGBTQ+ AdvocacyYouth SupportMental Health ResourcesCommunity Programs

itgetsbetter.org Traffic and Visitor Engagement

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itgetsbetter.org draws an estimated 13,200 visits a month from search engines. Effectively all of it is organic — about 13,200 visits from unpaid results. Spread across 1,117 ranking keywords, that averages roughly 12 organic visits per keyword.

Monthly visits

13.2K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

13.2K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

itgetsbetter.org AI Visibility

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On our AI visibility scale itgetsbetter.org earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (15/20) and Structured data (0/5).

84out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health15/20

77/100

Crawlability10/10

robots ✓ · sitemap ✓

Structured data0/5

Not detected

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itgetsbetter.org LLMS.txt

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The llms.txt on itgetsbetter.org runs to 75 lines (4,080 characters) across 12 sections, last generated in May 2026. It introduces the site as "It Gets Better Project". It tells AI engines the business works in LGBTQ+ Advocacy, Youth Empowerment and Mental Health Support. It describes 3 products, with prices such as It Gets Better Videos at Free and Youth Resource Guides at Free. Services it lists include School Education Programs, Online Community Forums and Mental Health Referrals. The audience it names is LGBTQ+, aged Youth (Global). Technologies it mentions include HTTPS, robots.txt and sitemap.xml. The keywords it claims start with "LGBTQ+ youth support", "LGBTQ+ resources", "LGBTQ+ community" and "LGBTQ+ advocacy".

Status

Published

AI engines can read it

Lines

75

In the file

Size

4.1K

Characters

Sections

12

Updated May 27, 2026

What the file says

# It Gets Better Project

## About
The It Gets Better Project started as a simple video message and grew into a global effort helping LGBTQ+ young people feel less alone. They focus on sharing real stories from adults who went through tough times in their youth and came out stronger on the other side. The organization runs campaigns that reach schools, families, and online spaces where kids need encouragement most. Their work includes mental health resources tailored for those facing rejection or bullying because of who they are. Over the years they have built safe online spaces and in-person events that connect youth with mentors and peers. The project partners with schools to bring education programs that teach acceptance and history around LGBTQ+ issues. Funding comes mostly from donations and grants that keep their videos, toolkits, and scholarship programs running. They serve thousands of young people each year across many countries by offering coming-out guides and crisis support links. The team keeps expanding their reach through social media and partnerships with other advocacy groups. Their message stays consistent: things improve when you find your people and hold on. Many alumni now volunteer or speak at events to give back the hope they received. The foundation tracks impact through stories and participation numbers rather than strict sales metrics. They avoid polit

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

LGBTQ+ AdvocacyYouth EmpowermentMental Health Support

Keywords it claims

LGBTQ+ youth supportLGBTQ+ resourcesLGBTQ+ communityLGBTQ+ advocacyLGBTQ+ mental healthLGBTQ+ safe spacesLGBTQ+ youth empowermentsupport for LGBTQ+ youthmental health resources for LGBTQ+ youthLGBTQ+ youth scholarships

Technologies

HTTPSrobots.txtsitemap.xml

Products it tells AI about

  • It Gets Better VideosFree
  • Youth Resource GuidesFree
  • Scholarship ProgramVaries

Services it tells AI about

  • School Education ProgramsContact for details
  • Online Community ForumsFree
  • Mental Health ReferralsFree

Competitors it names

https://www.thetrevorproject.orghttps://www.hrc.orghttps://www.glsen.orghttps://www.pflag.orghttps://www.lgbtqcenter.orghttps://www.lgbtqia.org

Audience it targets

LGBTQ+ · Youth · Global

Company type

Private

itgetsbetter.org Organic Keywords

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Google lists itgetsbetter.org for about 1,117 keywords, which together bring an estimated 13,200 organic visits a month.

Ranking keywords

1.1K

Found in Google for this domain

Visits they bring

13.2K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

LGBTQ+ AdvocacyYouth SupportMental Health ResourcesCommunity Programs

itgetsbetter.org SEO Audit

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The latest technical audit of itgetsbetter.org scored 68 out of 100 overall. Performance is its weakest area at 34, while accessibility scores highest at 82. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

68

Overall

77

SEO

34

Performance

82

Accessibility

Fix these first

  • CriticalImplement a Meta Description
  • HighAdd Alt Text to Images
  • CriticalFix Broken Links
  • HighCreate a Content Strategy

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

itgetsbetter.org Competitors and Alternatives

Compare competitors

It Gets Better Project's company profile names https://www.thetrevorproject.org, https://www.hrc.org, https://www.glsen.org and https://www.pflag.org as competitors. Its own llms.txt adds https://www.lgbtqcenter.org and https://www.lgbtqia.org. Outside its market, the domains ranked closest to it in our worldwide ranking are mixpaneldata.com, soonwidot.co.kr, vo.lu and prideofdetroit.com.

https://www.thetrevorproject.org
https://www.hrc.org
https://www.glsen.org
https://www.pflag.org
https://www.lgbtqcenter.org
https://www.lgbtqia.org

itgetsbetter.org Company Profile

View full profile

The It Gets Better Project started as a simple video message and grew into a global effort helping LGBTQ+ young people feel less alone. They focus on sharing real stories from adults who went through tough times in their youth and came out stronger on the other side. The organization runs campaigns that reach schools, families, and online spaces where kids need encouragement most. Their work includes mental health re…

It Gets Better Project was founded in 2010, about 16 years ago, and is headquartered in San Francisco, United States. Its workforce is listed as between 11 and 50 employees. Its profile files it under Legal, Government & Nonprofit, with further tags for LGBTQ+ Advocacy, Youth Support, Mental Health Resources and Community Programs. Total funding on record is Bootstrapped. Its tagline reads: "Showing LGBTQ+ youth that life gets better with community and support".

LGBTQ+ AdvocacyYouth SupportMental Health ResourcesCommunity Programs
Sector
Legal, Government & Nonprofit
Headquarters
San Francisco, United States
Founded
2010
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped

itgetsbetter.org Traffic by Country

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