Last updated: September 2026
Global rank: Worldwide · 2026-09
#119,279
AI visibility: Grade C
64
SEO health: Not audited
—
Visits
972
per month, estimated
Keywords
489
ranking in Google
Organic share
100%
972 organic visits
LLMS.txt
Published
164 lines AI engines can read
You're seeing the free preview of itb.com
itb.com Company Profile
ITB Berlin is the premier global trade fair for the travel industry, connecting exhibitors, buyers, and professionals from around the world. Held annually in Berlin, Germany, it showcases innovations in tourism, hospitality, and travel technology. The event features thousands of exhibitors representing over 180 countries. ITB serves tourism boards, airlines, hotels, tour operators, and digital travel platforms. Its v…
ITB Berlin was founded in 1966, about 60 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as between 51 and 200 employees. Its profile files it under Travel, with further tags for Tourism, Trade Shows and Events. Products on record for it: Exhibitor Packages, Buyer Passes and Conference Tickets. Its tagline reads: "World's Leading Travel Trade Show".
- Sector
- Travel
- Headquarters
- Berlin, Germany
- Founded
- 1966
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Exhibitor Packages, Buyer Passes, Conference Tickets
itb.com Web Traffic Statistics
Key findings
- ITB Berlin (Travel) is ranked #119,279 worldwide in our September 2026 domain ranking, up 3,932 places from #123,211 in August 2026.
- It is estimated to receive about 972 visits a month from search, 100% of it organic, across 489 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 164 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #119,279 | ▲ 3,932 |
| August 2026 | #123,211 | ▼ 3,533 |
| July 2026 | #119,678 | ▼ 3,555 |
| June 2026 | #116,123 | — |
| May 2026 | #116,123 | ▼ 13,401 |
| April 2026 | #102,722 | ▼ 2,972 |
| March 2026 | #99,750 | ▲ 10,286 |
| February 2026 | #110,036 | — |
What this company does
ITB Berlin is the premier global trade fair for the travel industry, connecting exhibitors, buyers, and professionals from around the world. Held annually in Berlin, Germany, it showcases innovations in tourism, hospitality, and travel technology. The event features thousands of exhibitors representing over 180 countries. ITB serves tourism boards, airlines, hotels, tour operators, and digital travel platforms. Its v…
itb.com Traffic and Visitor Engagement
itb.com draws an estimated 972 visits a month from search engines. Effectively all of it is organic — about 972 visits from unpaid results. Spread across 489 ranking keywords, that averages roughly 2.0 organic visits per keyword.
Monthly visits
972
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
972
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
itb.com AI Visibility
On our AI visibility scale itb.com earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
Not scanned yet
Not scanned yet
Detected
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itb.com LLMS.txt
The llms.txt on itb.com runs to 164 lines (7,975 characters) across 12 sections, last generated in April 2026. It introduces the site as "itb.com". It tells AI engines the business works in Travel Trade Shows, Tourism, Events Management, Hospitality and MICE. It describes 5 products, with prices such as Conference Access at $500+. Services it lists include Matchmaking Service, Event Logistics, Trend Reports and Custom Pavilions. The audience it names is B2B travel professionals, aged 25-55 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and WordPress. The keywords it claims start with "ITB Berlin", "travel trade fair", "tourism exhibitors" and "hospitality buyers".
Status
Published
AI engines can read it
Lines
164
In the file
Size
8.0K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# itb.com ## About ITB Berlin stands as the world's largest travel trade show, annually attracting exhibitors and visitors from the global tourism ecosystem. It facilitates high-value B2B connections between suppliers and buyers in sectors like leisure travel, MICE, and digital solutions. The event spans multiple halls in Berlin, featuring pavilions by country and thematic zones for emerging trends. ITB provides platforms for knowledge exchange through its congress and forums on sustainability and technology. Professionals network to secure contracts and partnerships. The show supports diverse stakeholders from startups to multinationals. Virtual components extend reach beyond physical attendance. ITB Berlin influences global travel policies and innovations. It highlights cultural tourism and eco-friendly practices. Exhibitors showcase products from accommodations to adventure tours. Buyers source unique offerings efficiently. The event generates substantial economic impact. ITB adapts to industry shifts like post-pandemic recovery. It fosters inclusivity across regions. Digital tools optimize matchmaking. ITB Berlin remains indispensable for travel growth. Its international scope ensures comprehensive market coverage. Future focus includes AI and personalization. Legacy events set benchmarks. Participation drives business success. **Areas of Work:** Travel Trade Shows, Touri
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Exhibitor Booth PackagesContact for pricing
- Buyer Hosted ProgramIncluded with pass
- Conference Access$500+
- Digital PassContact for pricing
- Sponsorship OpportunitiesContact for pricing
Services it tells AI about
- Matchmaking ServiceIncluded
- Event LogisticsVaries
- Trend ReportsContact for pricing
- Custom PavilionsContact for pricing
- Sustainability ConsultingContact for pricing
Competitors it names
Audience it targets
B2B travel professionals · 25-55 · Global
Company type
Private
itb.com Organic Keywords
Google lists itb.com for about 489 keywords, which together bring an estimated 972 organic visits a month.
Ranking keywords
489
Found in Google for this domain
Visits they bring
972
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
itb.com Competitors and Alternatives
ITB Berlin's company profile names wtm.com, imexexhibitions.com, ittn.ie and hostex.co.za as competitors. Its own llms.txt adds fiboglobal.com and traveltechshow.com. Outside its market, the domains ranked closest to it in our worldwide ranking are iclicker.com, dreamriverclub.com, arizonalottery.com and runwens.cc.
itb.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
itb.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for itb.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
itb.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to itb.com
Neighbours of #119,279 in our worldwide ranking — each with its own report.
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