Last updated: September 2026
Global rank: Worldwide · 2026-09
#992,510
AI visibility: Grade A+
90
SEO health: Latest audit
69
Visits
11
per month, estimated
Keywords
19
ranking in Google
Organic share
100%
11 organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of istyle.co.jp
istyle.co.jp Company Profile
iSTYLE Inc. runs @cosme, Japan's leading online community for cosmetics enthusiasts where millions share reviews on skincare, makeup, and beauty products. The platform helps users discover the best items through real-user feedback, rankings, and expert insights. What started as a simple review site has grown into a full-fledged beauty ecosystem. They serve primarily women aged 18-40 who love experimenting with new lo…
iSTYLE Inc. was founded in 1999, about 27 years ago, and is headquartered in Tokyo, Japan. Its workforce is listed as between 201 and 500 employees. Its profile files it under Beauty, with further tags for Cosmetics, Skincare and Makeup. Products on record for it: @cosme Reviews Platform, @cosme Shopping and Beauty Tutorials & Trends. Total funding on record is Publicly Traded. Its tagline reads: "Your go-to hub for honest cosmetics reviews and beauty trends in Japan".
- Sector
- Beauty
- Headquarters
- Tokyo, Japan
- Founded
- 1999
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Publicly Traded
- Products
- @cosme Reviews Platform, @cosme Shopping, Beauty Tutorials & Trends
istyle.co.jp Web Traffic Statistics
Key findings
- iSTYLE Inc. (Beauty) is ranked #992,510 worldwide in our September 2026 domain ranking, up 65,714 places from #1,058,224 in August 2026.
- It is estimated to receive about 11 visits a month from search, 100% of it organic, across 19 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 154 lines.
- Its last technical audit scored 69/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #992,510 | ▲ 65,714 |
| August 2026 | #1,058,224 | ▼ 63,780 |
| July 2026 | #994,444 | ▲ 159,107 |
| June 2026 | #1,153,551 | — |
| May 2026 | #1,153,551 | ▲ 57,744 |
| April 2026 | #1,211,295 | — |
What this company does
iSTYLE Inc. runs @cosme, Japan's leading online community for cosmetics enthusiasts where millions share reviews on skincare, makeup, and beauty products. The platform helps users discover the best items through real-user feedback, rankings, and expert insights. What started as a simple review site has grown into a full-fledged beauty ecosystem. They serve primarily women aged 18-40 who love experimenting with new lo…
Our read on the site
The overall SEO health of istyle.co.jp is moderate, with significant opportunities for improvement in on-page optimization and technical aspects. The site has a strong SEO score but suffers from performance issues and missing critical elements such as H1 tags, which could enhance visibility and user experience.
istyle.co.jp Traffic and Visitor Engagement
istyle.co.jp draws an estimated 11 visits a month from search engines. Effectively all of it is organic — about 11 visits from unpaid results. Spread across 19 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
11
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
istyle.co.jp AI Visibility
On our AI visibility scale istyle.co.jp earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✗ · sitemap ✓), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt so AI crawlers can read you.
istyle.co.jp LLMS.txt
The llms.txt on istyle.co.jp runs to 154 lines (7,203 characters) across 12 sections, last generated in May 2026. It introduces the site as "@cosme by iSTYLE - Cosmetics Reviews & Beauty Community". It tells AI engines the business works in Cosmetics Reviews, Beauty E-commerce and Skincare Community. It describes 4 products, with prices such as Facial Moisturizer at ¥2,500; Liquid Foundation at ¥4,000; and Lip Tint at ¥1,800. Services it lists include Product Reviews, Beauty Rankings, Personalized Recommendations and Community Forums. The audience it names is Beauty enthusiasts, primarily women, aged 18-40 (Japan). Technologies it mentions include HTTPS, Responsive Design, XML Sitemap, Google Analytics and Custom CMS. The keywords it claims start with "化粧品", "スキンケア", "メイクアップ" and "コスメ". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
154
In the file
Size
7.2K
Characters
Sections
12
Updated May 2, 2026
What the file says
# @cosme by iSTYLE - Cosmetics Reviews & Beauty Community ## About iSTYLE Inc. is the powerhouse behind @cosme, the ultimate destination for Japanese beauty fans to rate, review, and shop cosmetics. From daily skincare essentials to bold makeup palettes, the site covers it all with user-generated content that's raw and reliable. No glossy ads here—just straight talk from real people testing products in real life. They cater to everyone from teens starting their routine to pros chasing the next trend. The magic is in the rankings: top products bubble up based on votes, not payola. iSTYLE also runs online shops linked right to reviews, making buying seamless. Community forums buzz with tips on ingredients, allergies, and dupes. Their data fuels industry reports that brands crave. Mobile-first design keeps you scrolling through swatches anytime. Partnerships with K-beauty and indie labels expand options. Moderation keeps fakes at bay, building trust over decades. Events like pop-ups bring the digital world offline. Analytics personalize your feed, like 'oily skin? Try this.' Growth into apps and international hints shows ambition. It's more than a site—it's a beauty bestie. Users return for the honesty you can't fake. The vibe is empowering, celebrating all skin types. Future tech like AR try-ons is on horizon. Loyalists swear by it for smart spending. In Japan's cutthroat beauty
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Facial Moisturizer¥2,500
- Liquid Foundation¥4,000
- Lip Tint¥1,800
- Cleansing Oil¥3,200
Services it tells AI about
- Product ReviewsFree
- Beauty RankingsFree
- Personalized RecommendationsFree
- Community ForumsFree
Competitors it names
Audience it targets
Beauty enthusiasts, primarily women · 18-40 · Japan
Company type
Public
istyle.co.jp Organic Keywords
Google lists istyle.co.jp for about 19 keywords, which together bring an estimated 11 organic visits a month.
Ranking keywords
19
Found in Google for this domain
Visits they bring
11
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
istyle.co.jp SEO Audit
The latest technical audit of istyle.co.jp scored 69 out of 100 overall. Performance is its weakest area at 34, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalCreate a Robots.txt File
- HighOptimize Page Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
istyle.co.jp Competitors and Alternatives
iSTYLE Inc.'s company profile names https://www.cosme.com, https://www.elle.com/jp, https://www.makemeup.com and https://www.cosmetics.com as competitors. Its own llms.txt adds https://www.beauty.com and https://www.sephora.com. Outside its market, the domains ranked closest to it in our worldwide ranking are moneymint.com, directtrack.com, jxjt.gov.cn and agroxpertus.info.
istyle.co.jp Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
istyle.co.jp Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for istyle.co.jp yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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