Last updated: September 2026
Global rank: Worldwide · 2026-09
#304,732
AI visibility: Grade A
86
SEO health: Latest audit
89
Visits
117
per month, estimated
Keywords
110
ranking in Google
Organic share
100%
117 organic visits
LLMS.txt
Published
119 lines AI engines can read
You're seeing the free preview of istartedsomething.com
istartedsomething.com Company Profile
I Started Something began as a personal outlet for Long Zheng to share thoughts on technology and product development. Over time it grew into a steady source of writing about software, design decisions, and real-world experiments with new tools. Readers come from product teams, indie developers, and anyone curious about how small projects evolve into something more useful. The site mixes long-form posts with quick no…
Founded in 2006 (about 20 years ago), I Started Something is based in Melbourne, Australia. Its workforce is listed as between 1 and 10 employees. It was founded by Long Zheng. Its profile files it under Software & Internet, with further tags for Media, Entertainment & Gaming; Tech Blog; and Indie Development. Total funding on record is Bootstrapped. Its tagline reads: "Tech insights and side projects from Long Zheng".
- Sector
- Software & Internet
- Headquarters
- Melbourne, Australia
- Founded
- 2006
- Employees
- 1-10
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Long Zheng
istartedsomething.com Web Traffic Statistics
Key findings
- I Started Something (Software & Internet) is ranked #304,732 worldwide in our September 2026 domain ranking, up 8,108 places from #312,840 in August 2026.
- It is estimated to receive about 117 visits a month from search, 100% of it organic, across 110 ranking keywords.
- Its AI visibility score is 86 out of 100 (grade A), with a published llms.txt of 119 lines.
- Its last technical audit scored 89/100, with "Add a Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #304,732 | ▲ 8,108 |
| August 2026 | #312,840 | ▲ 2,438 |
| July 2026 | #315,278 | ▼ 5,319 |
| June 2026 | #309,959 | — |
| May 2026 | #309,959 | ▲ 8,143 |
| April 2026 | #318,102 | ▼ 5,610 |
| March 2026 | #312,492 | ▲ 41,035 |
| February 2026 | #353,527 | — |
What this company does
I Started Something began as a personal outlet for Long Zheng to share thoughts on technology and product development. Over time it grew into a steady source of writing about software, design decisions, and real-world experiments with new tools. Readers come from product teams, indie developers, and anyone curious about how small projects evolve into something more useful. The site mixes long-form posts with quick no…
Our read on the site
The overall SEO health of istartedsomething.com is relatively strong, with high performance and best practices scores. However, there are significant content gaps, missing meta descriptions, and image alt attributes that need to be addressed to improve its visibility and accessibility.
istartedsomething.com Traffic and Visitor Engagement
Search engines send istartedsomething.com an estimated 117 visits a month. Effectively all of it is organic — about 117 visits from unpaid results. Spread across 110 ranking keywords, that averages roughly 1.1 organic visits per keyword.
Monthly visits
117
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
117
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
istartedsomething.com AI Visibility
istartedsomething.com scores 86 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Crawlability. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Structured data (0/5) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
83/100
robots ✓ · sitemap ✓
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
istartedsomething.com LLMS.txt
The llms.txt on istartedsomething.com runs to 119 lines (5,184 characters) across 12 sections, last generated in May 2026. It introduces the site as "I Started Something". It tells AI engines the business works in Software & Internet; Media, Entertainment & Gaming; and Tech Blog. It describes 2 products, with prices such as Blog Archive at Free. Services it lists include Technical Writing and Project Documentation. Technologies it mentions include Ionic and GitHub. The keywords it claims start with "tech blog", "indie development", "side projects" and "software writing".
Status
Published
AI engines can read it
Lines
119
In the file
Size
5.2K
Characters
Sections
12
Updated May 31, 2026
What the file says
# I Started Something ## About I Started Something began as a personal outlet for Long Zheng to share thoughts on technology and product development. Over time it grew into a steady source of writing about software, design decisions, and real-world experiments with new tools. Readers come from product teams, indie developers, and anyone curious about how small projects evolve into something more useful. The site mixes long-form posts with quick notes on apps Long has built or tried. Value comes from honest takes rather than polished marketing language. Long often documents the messy parts of shipping code and learning new frameworks in public. This approach has attracted a small but loyal audience that returns for updates on ongoing work. The content covers everything from mobile development to web tooling and occasional hardware experiments. No large team or outside funding supports the site, keeping the focus narrow and independent. **Areas of Work:** Software & Internet, Media, Entertainment & Gaming, Tech Blog ## Things to Remember - **Website:** https://istartedsomething.com - **Address:** Melbourne, Australia - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** - **Company Type:** Private - **Employees:** 1 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **MyPal** (Open source): Ionic-based side project for
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- MyPalOpen source
- Blog ArchiveFree
Services it tells AI about
- Technical Writing
- Project Documentation
Competitors it names
Company type
Private
istartedsomething.com Organic Keywords
Google lists istartedsomething.com for about 110 keywords, which together bring an estimated 117 organic visits a month.
Ranking keywords
110
Found in Google for this domain
Visits they bring
117
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
istartedsomething.com SEO Audit
The latest technical audit of istartedsomething.com scored 89 out of 100 overall. Accessibility is its weakest area at 78, while performance scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalAdd a Meta Description
- HighOptimize Image Alt Attributes
- HighFix Broken Links
- MediumImprove Heading Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
istartedsomething.com Competitors and Alternatives
I Started Something's company profile names techcrunch.com, theverge.com, arstechnica.com and engadget.com as competitors. Its own llms.txt adds venturebeat.com and wired.com. Outside its market, the domains ranked closest to it in our worldwide ranking are memoryc.co.uk, ageverification.org, 1c.biz and umoiq.com.
istartedsomething.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
istartedsomething.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for istartedsomething.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to istartedsomething.com
Neighbours of #304,732 in our worldwide ranking — each with its own report.
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