Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Last updated: August 2026
You're seeing the free preview of ird.govt.nz
A snapshot of how ird.govt.nz performs in search and in AI answers — every number below is one we hold, not a guess.
Neighbours of #81,747 in our worldwide ranking — each with its own report.
You are looking at one domain. ird.govt.nz competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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A brand name or a domain — the whole overview loads in seconds.
8.9K
ranking in Google
Organic share
100%
39.6K organic visits
LLMS.txt
Missing
AI engines have to guess
Our read on the site
The overall SEO health of the Inland Revenue website is strong, with high scores in accessibility and SEO, but there are notable areas for improvement in performance and content strategy. Addressing identified content gaps and technical issues will enhance user experience and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
39.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
39.6K
100% of all traffic
Paid visits
0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Missing
0/8 core fields
92/100
robots ✓ · sitemap ✓
Not detected
Fix these first
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
8.9K
Found in Google for this domain
Visits they bring
39.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
Reading the live web for this brand's markets…
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on ird.govt.nz. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
0
of 40 points
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ird.govt.nz yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
The websites this domain competes with for the same searches and the same AI answers.
We have no record of ird.govt.nz — reading the live web for it now.
The business behind the domain — what it does, where it is, and who runs it.
We have no record of ird.govt.nz — reading the live web for it now.