Last updated: August 2026
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iponweb.com Web Traffic Statistics
Key findings
- IPONWEB (AdTech) is ranked #175,361 worldwide in our August 2026 domain ranking, down 44,358 places from #131,003 in July 2026.
- It is estimated to receive about 89 visits a month from search, 100% of it organic, across 18 ranking keywords.
- Its AI visibility score is 83 out of 100 (grade A), with a published llms.txt of 150 lines.
- Its last technical audit scored 88/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #175,361 | ▼ 44,358 |
| July 2026 | #131,003 | ▲ 23,977 |
| June 2026 | #154,980 | — |
| May 2026 | #154,980 | ▲ 5,005 |
| April 2026 | #159,985 | ▼ 90,686 |
| March 2026 | #69,299 | ▲ 26,569 |
| February 2026 | #95,868 | — |
What this company does
IPONWEB stands out as a key innovator in the fast-paced world of programmatic advertising. They built their reputation on delivering a robust platform that handles real-time bidding for digital ad inventory. Publishers turn to them to squeeze every bit of revenue from their sites, while advertisers get tools for smarter buying decisions. The company's tech focuses on supply-side management, making it easier to connec…
Our read on the site
The overall SEO health of iponweb.com is currently lacking due to missing critical on-page elements such as title tags and meta descriptions, which are essential for search engine visibility. While the site performs well technically with a perfect performance score, there are significant content and structural gaps tha…
iponweb.com Traffic and Visitor Engagement
Search engines send iponweb.com an estimated 89 visits a month. Effectively all of it is organic — about 89 visits from unpaid results. Spread across 18 ranking keywords, that averages roughly 4.9 organic visits per keyword.
Monthly visits
89
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
89
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
iponweb.com AI Visibility
iponweb.com scores 83 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on SEO health (16/20) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
80/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
iponweb.com LLMS.txt
The llms.txt on iponweb.com runs to 150 lines (8,016 characters) across 12 sections, last generated in May 2026. It introduces the site as "IPONWEB". It tells AI engines the business works in Programmatic Advertising, Advertising Technology, Digital Marketing and Data Analytics. It describes 4 products, including IPON SSP, IPON DSP and Yield Optimizer. Services it lists include Programmatic Setup, RTB Optimization, Audience Segmentation and Fraud Prevention Consulting. The audience it names is B2B: Publishers, Advertisers, Agencies (Global). Technologies it mentions include HTTPS, Real-Time Bidding, JavaScript, Header Bidding and Ad Server Integration. The keywords it claims start with "programmatic advertising", "digital marketing", "data analytics" and "advertising technology". It gives the company type as Acquired.
Status
Published
AI engines can read it
Lines
150
In the file
Size
8.0K
Characters
Sections
12
Updated May 1, 2026
What the file says
# IPONWEB ## About IPONWEB carved out a niche in AdTech by focusing on programmatic solutions that actually work for real-world publishers. Starting back in 2009, they developed platforms for handling massive scales of ad auctions without breaking a sweat. Their SSP lets site owners auction off inventory to the highest bidders in milliseconds. Advertisers love the DSP side for its targeting smarts, pulling from rich data sets to hit the right audiences. Analytics baked in help track every dollar spent or earned. The company always stressed clean, fraud-free environments which isn't always a given in this space. Before the Criteo deal, IPONWEB was already powering top-tier sites across Europe and beyond. Integration is a breeze, with APIs that play nice with other tools. They tackled pain points like header bidding early on, giving publishers an edge. Customer support goes beyond tickets—real strategists help optimize yields. Post-acquisition, their tech bolsters Criteo's offerings seamlessly. Global reach means they handle diverse markets from London to New York. Low latency keeps bids competitive every time. Custom segmentation tools make ads feel personal without creepy vibes. ROI dashboards show clear wins, motivating long-term partnerships. Security layers block bad bots effectively. Scalability shines during peak events like Black Friday rushes. IPONWEB's story is one of
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- IPON SSPContact for pricing
- IPON DSPContact for pricing
- Yield OptimizerContact for pricing
- Analytics SuiteContact for pricing
Services it tells AI about
- Programmatic SetupCustom quote
- RTB OptimizationCustom quote
- Audience SegmentationCustom quote
- Fraud Prevention ConsultingCustom quote
Competitors it names
Audience it targets
B2B: Publishers, Advertisers, Agencies · Global
Company type
Acquired
iponweb.com Organic Keywords
Google lists iponweb.com for about 18 keywords, which together bring an estimated 89 organic visits a month.
Ranking keywords
18
Found in Google for this domain
Visits they bring
89
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
iponweb.com SEO Audit
The latest technical audit of iponweb.com scored 88 out of 100 overall. Accessibility is its weakest area at 79, while performance scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- HighCreate H1 Tags for All Pages
- HighAdd a Viewport Meta Tag
- HighCreate a Robots.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
iponweb.com Competitors and Alternatives
IPONWEB's company profile names https://www.thetradedesk.com, https://appnexus.com, https://rubiconproject.com and https://www.adroll.com as competitors. Its own llms.txt adds https://www.criteo.com and https://www.media.net. Outside its market, the domains ranked closest to it in our worldwide ranking are sexpunt.nl, dreampirates.in, chuys.com and imemc.org.
iponweb.com Company Profile
IPONWEB stands out as a key innovator in the fast-paced world of programmatic advertising. They built their reputation on delivering a robust platform that handles real-time bidding for digital ad inventory. Publishers turn to them to squeeze every bit of revenue from their sites, while advertisers get tools for smarter buying decisions. The company's tech focuses on supply-side management, making it easier to connec…
Founded in 2009 (about 17 years ago), IPONWEB is based in London, United Kingdom. Its workforce is listed as between 201 and 500 employees. Its profile files it under AdTech, with further tags for Programmatic Advertising, Real-Time Bidding and Digital Marketing. Products on record for it: IPON SSP, IPON DSP, Yield Optimization Tools and Analytics Dashboard. Its tagline reads: "Market-Leading AdTech Platform Powering Programmatic Advertising".
- Sector
- AdTech
- Headquarters
- London, United Kingdom
- Founded
- 2009
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- IPON SSP, IPON DSP, Yield Optimization Tools, Analytics Dashboard
iponweb.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
iponweb.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for iponweb.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to iponweb.com
Neighbours of #175,361 in our worldwide ranking — each with its own report.
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