Last updated: September 2026
Global rank: Worldwide · 2026-09
#248,418
AI visibility: Grade A
89
SEO health: Latest audit
78
Visits
393
per month, estimated
Keywords
225
ranking in Google
Organic share
100%
393 organic visits
LLMS.txt
Published
82 lines AI engines can read
You're seeing the free preview of imu.nl
imu.nl Company Profile
Internet Marketing Unie stands out as a dedicated internet marketing agency based in the Netherlands, laser-focused on helping businesses climb search rankings and turn more visitors into paying customers. Led by seasoned pros like Tonny Loorbach and Martijn van Tongeren, they dive deep into SEO strategies that deliver real traffic boosts, while fine-tuning websites for peak conversion rates. Clients spanning local s…
Founded in 2010 (about 16 years ago), Internet Marketing Unie is based in Nijmegen, Netherlands. Its workforce is listed as between 11 and 50 employees. Its founders are Tonny Loorbach and Martijn van Tongeren. Its profile files it under Marketing, Sales & Customer Experience, with further tags for Software & Internet, SEO Software and Digital Marketing. Products on record for it: SEO Audit Tool, Conversion Rate Optimizer and Content Marketing Suite. Total funding on record is Bootstrapped. Its tagline reads: "Your partner in smarter online growth through SEO and conversion mastery".
- Sector
- Marketing, Sales & Customer Experience
- Headquarters
- Nijmegen, Netherlands
- Founded
- 2010
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Founders
- Tonny Loorbach, Martijn van Tongeren
- Products
- SEO Audit Tool, Conversion Rate Optimizer, Content Marketing Suite
imu.nl Web Traffic Statistics
Key findings
- Internet Marketing Unie (Marketing, Sales & Customer Experience) is ranked #248,418 worldwide in our September 2026 domain ranking, down 9,499 places from #238,919 in August 2026.
- It is estimated to receive about 393 visits a month from search, 100% of it organic, across 225 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 82 lines.
- Its last technical audit scored 78/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #248,418 | ▼ 9,499 |
| August 2026 | #238,919 | ▲ 1,658 |
| July 2026 | #240,577 | ▼ 5,020 |
| June 2026 | #235,557 | — |
| May 2026 | #235,557 | ▲ 4,738 |
| April 2026 | #240,295 | ▼ 11,043 |
| March 2026 | #229,252 | ▼ 29,130 |
| February 2026 | #200,122 | — |
What this company does
Internet Marketing Unie stands out as a dedicated internet marketing agency based in the Netherlands, laser-focused on helping businesses climb search rankings and turn more visitors into paying customers. Led by seasoned pros like Tonny Loorbach and Martijn van Tongeren, they dive deep into SEO strategies that deliver real traffic boosts, while fine-tuning websites for peak conversion rates. Clients spanning local s…
Our read on the site
The overall SEO health of imu.nl is moderate, with a solid score in accessibility and SEO but significant room for improvement in performance. Key areas of concern include missing alt attributes for images and the absence of a sitemap, which could hinder search engine indexing.
imu.nl Traffic and Visitor Engagement
Search engines send imu.nl an estimated 393 visits a month. Effectively all of it is organic — about 393 visits from unpaid results. Spread across 225 ranking keywords, that averages roughly 1.7 organic visits per keyword.
Monthly visits
393
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
393
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
imu.nl AI Visibility
imu.nl scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
imu.nl LLMS.txt
The llms.txt on imu.nl runs to 82 lines (4,352 characters) across 12 sections, last generated in May 2026. It introduces the site as "Internet Marketing Unie - SEO & Conversion Experts". It tells AI engines the business works in Digital Marketing, SEO Services and Conversion Optimization. It describes 5 products, with prices such as SEO Audit Pro at €499 one-time, Conversion Booster Kit at €199/month and Content Optimizer at €99/month. Services it lists include Full SEO Strategy, Conversion Rate Audit, Content Marketing Campaign and Technical SEO Fix. The audience it names is Business owners, marketing managers, e-commerce operators, aged 25-55 (Netherlands, Belgium, Germany). Technologies it mentions include HTTPS, Viewport Responsive, Robots.txt, Google Analytics and Google Tag Manager. The keywords it claims start with "internet marketing", "SEO", "conversion optimization" and "digital marketing".
Status
Published
AI engines can read it
Lines
82
In the file
Size
4.4K
Characters
Sections
12
Updated May 12, 2026
What the file says
# Internet Marketing Unie - SEO & Conversion Experts ## About Internet Marketing Unie is a Netherlands-based agency specializing in internet marketing with a sharp focus on SEO and conversion optimization. They help businesses from startups to established e-com brands boost organic search visibility and maximize website conversions through proven, data-backed strategies. Founders Tonny Loorbach and Martijn van Tongeren bring over a decade of hands-on experience, delivering customized campaigns that tackle everything from technical SEO fixes to persuasive content creation. Clients appreciate their no-nonsense approach that prioritizes measurable ROI over flashy promises. In addition to core SEO services, they offer insights into digital marketing trends, local search tactics, and tools for ongoing performance tracking. Their work has powered traffic growth for Dutch companies navigating competitive online landscapes. The team stays current with algorithm updates and emerging best practices to keep strategies effective long-term. Whether optimizing for Google rankings or A/B testing landing pages, IMU ensures every effort ties back to business growth. They serve a mix of local businesses and international players looking for European market expertise. Overall, it's about building sustainable online success one optimized page at a time. **Areas of Work:** Digital Marketing, SEO
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- SEO Audit Pro€499 one-time
- Conversion Booster Kit€199/month
- Keyword TrackerContact for pricing
- Content Optimizer€99/month
- Local SEO Pack€299 one-time
Services it tells AI about
- Full SEO Strategy€2,500+/month
- Conversion Rate Audit€1,200
- Content Marketing Campaign€1,800/month
- Technical SEO Fix€900
- Digital Marketing Consulting€150/hour
Competitors it names
Audience it targets
Business owners, marketing managers, e-commerce operators · 25-55 · Netherlands, Belgium, Germany
Company type
Private
imu.nl Organic Keywords
Google lists imu.nl for about 225 keywords, which together bring an estimated 393 organic visits a month.
Ranking keywords
225
Found in Google for this domain
Visits they bring
393
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
imu.nl SEO Audit
The latest technical audit of imu.nl scored 78 out of 100 overall. Performance is its weakest area at 58, while accessibility scores highest at 86. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement a Sitemap.xml
- HighAdd Alt Text to Images
- HighOptimize Page Load Speed
- CriticalEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
imu.nl Competitors and Alternatives
Internet Marketing Unie's company profile names https://www.digitalmarketinginstitute.com, https://www.hubspot.com, https://www.ahrefs.com and https://www.semrush.com as competitors. Its own llms.txt adds https://www.wordstream.com and https://www.moz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are liteweb.cc, hollywooddream.pl, montonio.com and crap.jp.
imu.nl Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
imu.nl Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for imu.nl yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to imu.nl
Neighbours of #248,418 in our worldwide ranking — each with its own report.
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