Last updated: September 2026
Global rank: Worldwide · 2026-09
#8,033
AI visibility: Grade A
87
SEO health: Latest audit
80
Visits
8.9K
per month, estimated
Keywords
12.1K
ranking in Google
Organic share
100%
8.9K organic visits
LLMS.txt
Published
170 lines AI engines can read
You're seeing the free preview of zalando.es
zalando.es Web Traffic Statistics
Key findings
- Zalando SE (E-commerce) is ranked #8,033 worldwide in our September 2026 domain ranking, inside the top 10,000, up 93 places from #8,126 in August 2026.
- It is estimated to receive about 8,909 visits a month from search, 100% of it organic, across 12,100 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 170 lines.
- Its last technical audit scored 80/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #8,033 | ▲ 93 |
| August 2026 | #8,126 | ▲ 27 |
| July 2026 | #8,153 | ▼ 945 |
| June 2026 | #7,208 | — |
| May 2026 | #7,208 | ▲ 245 |
| April 2026 | #7,453 | ▲ 889 |
| March 2026 | #8,342 | ▼ 19 |
| February 2026 | #8,323 | — |
What this company does
Zalando es la plataforma líder de moda online en Europa, con un enfoque especial en el mercado español a través de zalando.es. Ofrecen una vasta selección de ropa, zapatos y accesorios de miles de marcas premium y locales. Desde tendencias actuales hasta básicos atemporales, cubren mujer, hombre y niños con envíos rápidos y gratuitos en muchos casos. Su valor principal radica en la facilidad de compra, con filtros in…
Our read on the site
The overall SEO health of zalando.es is strong in terms of SEO score but shows significant weaknesses in on-page elements, particularly the absence of H1 tags and numerous broken links. Addressing these issues, along with enhancing technical aspects, can further improve site performance and user experience.
zalando.es Traffic and Visitor Engagement
Search engines send zalando.es an estimated 8,909 visits a month. Effectively all of it is organic — about 8,909 visits from unpaid results. Spread across 12,100 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
8.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
8.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zalando.es AI Visibility
zalando.es scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
zalando.es LLMS.txt
The llms.txt on zalando.es runs to 170 lines (8,353 characters) across 12 sections, last generated in April 2026. It introduces the site as "Zalando España - Moda Online". It tells AI engines the business works in E-commerce, Fashion Retail and Online Fashion Marketplace. It describes 5 products, with prices such as Zapatos para mujer at Desde 20€, Ropa casual hombre at Desde 15€ and Accesorios de moda at Desde 10€. Services it lists include Envío gratis, Devoluciones 100 días, Zalando Plus and Asesoría personal. The audience it names is Urban millennials and Gen Z fashion lovers, aged 18-45 (España y Europa). Technologies it mentions include HTTPS, Responsive Viewport, Mobile-First Design, Personalization Algorithms and AR Try-On. The keywords it claims start with "zapatos online", "ropa online", "accesorios de moda" and "tendencias de moda". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
170
In the file
Size
8.4K
Characters
Sections
12
Updated Apr 29, 2026
What the file says
# Zalando España - Moda Online ## About Zalando opera como el mayor destino online de moda en Europa, incluyendo España vía zalando.es donde destacan zapatos y ropa. Ofrecen un catálogo extenso con marcas como Nike, Adidas, Mango y locales españolas. Envíos gratis en pedidos superiores a 29€ y devoluciones fáciles impulsan su popularidad. La plataforma usa datos para personalizar experiencias, sugiriendo outfits completos. Secciones de moda sostenible atraen a consumidores eco-conscientes con opciones recicladas. Apps para iOS y Android facilitan compras móviles con AR para probar productos. Contenido editorial cubre tendencias como outfits de verano o moda otoño-invierno. Colaboran con diseñadores emergentes y marcas de lujo. Logística avanzada cubre toda España con entregas rápidas. Programas de fidelidad como Zalando Plus dan beneficios exclusivos. Atención al cliente vía chat y teléfono resuelve dudas eficientemente. En competidores como Zara o Shein, Zalando brilla por variedad y servicio. Inversiones en tech mejoran búsqueda y filtros por talla/color. Sirven a familias con moda infantil y accesorios. Promociones semanales mantienen precios accesibles. Su modelo marketplace permite a marcas vender directamente. Crecimiento en España refleja demanda por compras online post-pandemia. Equipo diverso fomenta innovación en retail. Zalando redefine moda accesible y trendy. Futu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Zapatos para mujerDesde 20€
- Ropa casual hombreDesde 15€
- Accesorios de modaDesde 10€
- Ropa infantilDesde 12€
- Moda sostenibleDesde 25€
Services it tells AI about
- Envío gratisGratis
- Devoluciones 100 díasGratis
- Zalando Plus14.99€/mes
- Asesoría personalGratis
- Realidad AumentadaGratis
Competitors it names
Audience it targets
Urban millennials and Gen Z fashion lovers · 18-45 · España y Europa
Company type
Public
zalando.es Organic Keywords
Google lists zalando.es for about 12,100 keywords, which together bring an estimated 8,909 organic visits a month.
Ranking keywords
12.1K
Found in Google for this domain
Visits they bring
8.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zalando.es SEO Audit
The latest technical audit of zalando.es scored 80 out of 100 overall. Performance is its weakest area at 52, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- CriticalFix Broken Links
- HighCreate a Sitemap
- HighAdd Robots.txt File
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
zalando.es Competitors and Alternatives
Zalando SE's company profile names https://www.asos.com, https://www.mango.com, https://www.pullandbear.com and https://www.stradivarius.com as competitors. Its own llms.txt adds https://www.bershka.com and https://www.hm.com. Outside its market, the domains ranked closest to it in our worldwide ranking are manual.canon, officedepot.com, observeit.net and acsbapp.com.
zalando.es Company Profile
Zalando es la plataforma líder de moda online en Europa, con un enfoque especial en el mercado español a través de zalando.es. Ofrecen una vasta selección de ropa, zapatos y accesorios de miles de marcas premium y locales. Desde tendencias actuales hasta básicos atemporales, cubren mujer, hombre y niños con envíos rápidos y gratuitos en muchos casos. Su valor principal radica en la facilidad de compra, con filtros in…
Founded in 2008 (about 18 years ago), Zalando SE is based in Berlin, Germany. Its workforce is listed as more than 10,001 employees. Its founders are Robert Gentz, David Schneider and Rubin Ritter. Its profile files it under E-commerce, with further tags for Fashion Retail, Online Marketplace and Sustainable Fashion. Products on record for it: Ropa para mujer, Zapatos para hombre, Accesorios de moda and Ropa infantil. Reported revenue is $10.2B (2023), and total funding is listed at Publicly Traded. Its tagline reads: "Tu tienda de moda online favorita en España".
- Sector
- E-commerce
- Headquarters
- Berlin, Germany
- Founded
- 2008
- Employees
- 10,001+
- Revenue
- $10.2B (2023)
- Funding
- Publicly Traded
- Founders
- Robert Gentz, David Schneider, Rubin Ritter
- Products
- Ropa para mujer, Zapatos para hombre, Accesorios de moda, Ropa infantil
zalando.es Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zalando.es Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zalando.es yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to zalando.es
Neighbours of #8,033 in our worldwide ranking — each with its own report.
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