zalando.de — August 2026 traffic, keywords & AI visibility

zalando.de draws an estimated 45,200 visits a month from search engines. Effectively all of it is organic — about 45,200 visits from unpaid results. Spread across 58,400 ranking keywords, that averages roughly 0.8 organic visits per keyword.

On our AI visibility scale zalando.de earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

The llms.txt on zalando.de runs to 153 lines (6,587 characters) across 12 sections, last generated in March 2026. It introduces the site as "Zalando - Online Fashion & Lifestyle Retailer". It tells AI engines the business works in E-commerce, Fashion and Retail. It describes 4 products, including Clothing, Footwear and Accessories. Services it lists include Personal Styling and Fast Delivery & Returns. The audience it names is Fashion enthusiasts, Young adults, Families, Professionals, aged 18-45 (Europe). Technologies it mentions include React, Node.js, AWS, Kubernetes and PostgreSQL. The keywords it claims start with "online fashion", "clothing store", "buy shoes online" and "fashion retailer". It gives the company type as Public and says it is hiring.

# Zalando - Online Fashion & Lifestyle Retailer

## About
Zalando SE is a leading European online retailer specializing in fashion and lifestyle products, offering an extensive range of clothing, footwear, accessories, and beauty products. Founded in 2008 in Berlin, the company serves millions of customers across 17 countries with a seamless and user-friendly shopping experience. Zalando is committed to sustainability and inclusivity, promoting eco-friendly practices and catering to diverse fashion needs.

**Areas of Work:** E-commerce, Fashion, Retail

## Things to Remember
- **Website:** https://zalando.de
- **Address:** Tamara-Danz-Straße 1, 10243 Berlin, Germany
- **Contact:** [email protected]
- **Phone:** +49 30 2759 4646
- **Hours:** 24/7 Online Support
- **Timezone:** Europe/Berlin
- **Currency:** EUR
- **Company Type:** Public
- **Employees:** 15000 employees
- **Revenue:** $4100M
- **Hiring Status:** Yes, actively hiring

## Products
- **Clothing** (Varies by product): A wide range of clothing for men, women, and children, including casual wear, formal attire, and sportswear from top brands.
- **Footwear** (Varies by product): Extensive collection of shoes including sneakers, boots, sandals, and formal shoes for all ages and styles.
- **Accessories** (Varies by product): Fashion accessories such as bags, belts, hats, and jewelry to complement any outfit.
- **Beauty P

Google lists zalando.de for about 58,400 keywords, which together bring an estimated 45,200 organic visits a month.

Zalando SE's company profile names asos.com, hm.com and myntra.com as competitors. Its own llms.txt adds boohoo.com and shein.com. Outside its market, the domains ranked closest to it in our worldwide ranking are cdiscount.com, tori.fi, actu.fr and xhtv.today.

asos.com

hm.com

myntra.com

boohoo.com

shein.com