Last updated: September 2026
Global rank: Worldwide · 2026-09
#13,195
AI visibility: Grade A+
92
SEO health: Latest audit
81
Visits
250
per month, estimated
Keywords
457
ranking in Google
Organic share
100%
250 organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of zalando.ch
zalando.ch Web Traffic Statistics
Key findings
- Zalando (E-commerce) is ranked #13,195 worldwide in our September 2026 domain ranking, inside the top 100,000, up 581 places from #13,776 in August 2026.
- It is estimated to receive about 250 visits a month from search, 100% of it organic, across 457 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 139 lines.
- Its last technical audit scored 81/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #13,195 | ▲ 581 |
| August 2026 | #13,776 | ▼ 254 |
| July 2026 | #13,522 | ▲ 2,251 |
| June 2026 | #15,773 | — |
| May 2026 | #15,773 | ▲ 489 |
| April 2026 | #16,262 | ▲ 643 |
| March 2026 | #16,905 | ▲ 1,410 |
| February 2026 | #18,315 | — |
What this company does
Zalando runs an e-commerce site focused on selling shoes, clothing, and accessories from a variety of brands. Visitors to the platform can find products for women, men, and children, with sections organized by category to make browsing straightforward. The inventory includes items suitable for different occasions, from casual everyday wear to more formal pieces. Regular updates ensure that the selection reflects the…
Our read on the site
Significant improvements needed. 1 high-priority issue.
zalando.ch Traffic and Visitor Engagement
zalando.ch draws an estimated 250 visits a month from search engines. Effectively all of it is organic — about 250 visits from unpaid results. Spread across 457 ranking keywords, that averages roughly 0.5 organic visits per keyword.
Monthly visits
250
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
250
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zalando.ch AI Visibility
On our AI visibility scale zalando.ch earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
zalando.ch LLMS.txt
The llms.txt on zalando.ch runs to 139 lines (5,642 characters) across 12 sections, last generated in March 2026. It introduces the site as "Zalando - Online Fashion & Lifestyle". It tells AI engines the business works in E-commerce, Fashion Retail and Technology. It describes 3 products, including Clothing, Footwear and Accessories. Services it lists include Fast Delivery and Easy Returns. The audience it names is Fashion Enthusiasts, Young Adults, Families, aged 18-45 (Europe). Technologies it mentions include React, Node.js, AWS, Kubernetes and PostgreSQL. The keywords it claims start with "online fashion", "clothing store", "buy shoes online" and "fashion accessories". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.6K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# Zalando - Online Fashion & Lifestyle ## About Zalando is a leading European online platform for fashion and lifestyle products, offering a vast selection of clothing, shoes, and accessories from numerous brands. Founded in 2008, the company focuses on providing a seamless shopping experience with easy returns and fast delivery options. Zalando serves millions of customers across 17 European countries, making fashion accessible to everyone with a strong emphasis on customer satisfaction. **Areas of Work:** E-commerce, Fashion Retail, Technology ## Things to Remember - **Website:** https://zalando.ch - **Address:** Berlin, Germany - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Online Support - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Public - **Employees:** 5000 - **Revenue:** $3400M - **Hiring Status:** Yes, actively hiring ## Products - **Clothing** (Varies by item): A wide range of clothing for men, women, and children from top brands and designers. - **Footwear** (Varies by item): Extensive collection of shoes including sneakers, boots, and formal footwear for all ages. - **Accessories** (Varies by item): Fashion accessories including bags, belts, hats, and jewelry to complement any outfit. ## Services - **Fast Delivery** (Free on orders above a certain amount or Contact for details): Quick and reliable deliver
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ClothingVaries by item
- FootwearVaries by item
- AccessoriesVaries by item
Services it tells AI about
- Fast DeliveryFree on orders above a certain amount or Contact for details
- Easy ReturnsFree
Competitors it names
Audience it targets
Fashion Enthusiasts, Young Adults, Families · 18-45 · Europe
Company type
Public · actively hiring
zalando.ch Organic Keywords
Google lists zalando.ch for about 457 keywords, which together bring an estimated 250 organic visits a month.
Ranking keywords
457
Found in Google for this domain
Visits they bring
250
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zalando.ch SEO Audit
The latest technical audit of zalando.ch scored 81 out of 100 overall. Performance is its weakest area at 51, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS Files
- MediumLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
zalando.ch Competitors and Alternatives
Zalando's company profile names asos.com, hm.com and myntra.com as competitors. Its own llms.txt adds farfetch.com, boohoo.com and next.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are cdn4image.com, glassdoor.co.in, ecbsn.com and az.gov.
zalando.ch Company Profile
Zalando runs an e-commerce site focused on selling shoes, clothing, and accessories from a variety of brands. Visitors to the platform can find products for women, men, and children, with sections organized by category to make browsing straightforward. The inventory includes items suitable for different occasions, from casual everyday wear to more formal pieces. Regular updates ensure that the selection reflects the…
Zalando was founded in 2008, about 18 years ago, and is headquartered in Berlin, Germany. Its workforce is listed as more than 5,001 employees. Its founders are Robert Gentz and David Schneider. Its profile files it under E-commerce, with further tags for Fashion Retail, Technology and B2C. Products on record for it: Shoes, Clothing and Accessories. Reported revenue is $10.5B (2022), and total funding is listed at $1.1B. Its tagline reads: "Entdecke Schuhe, Mode und Accessoires der aktuellen Saison online | Schnelle und versandkostenfreie Lieferung*".
- Sector
- E-commerce
- Headquarters
- Berlin, Germany
- Founded
- 2008
- Employees
- 5001+
- Revenue
- $10.5B (2022)
- Funding
- $1.1B
- Founders
- Robert Gentz, David Schneider
- Products
- Shoes, Clothing, Accessories
zalando.ch Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zalando.ch Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zalando.ch yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to zalando.ch
Neighbours of #13,195 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. zalando.ch competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.