Last updated: August 2026
Global rank: Worldwide · 2026-08
#24,572
AI visibility: Grade A+
90
SEO health: Latest audit
76
Visits
1.8M
per month, estimated
Keywords
14.0K
ranking in Google
Organic share
100%
1.8M organic visits
LLMS.txt
Published
168 lines AI engines can read
You're seeing the free preview of ysl.com
ysl.com Web Traffic Statistics
Key findings
- Saint Laurent (Luxury Fashion) is ranked #24,572 worldwide in our August 2026 domain ranking, inside the top 100,000, down 5,226 places from #19,346 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 14,000 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 168 lines.
- Its last technical audit scored 76/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #24,572 | ▼ 5,226 |
| July 2026 | #19,346 | ▼ 62 |
| June 2026 | #19,284 | — |
| May 2026 | #19,284 | ▲ 1,970 |
| April 2026 | #21,254 | ▼ 1,167 |
| March 2026 | #20,087 | ▲ 3,286 |
| February 2026 | #23,373 | — |
What this company does
Saint Laurent, commonly known as YSL, has been a cornerstone of high fashion since its inception. The brand burst onto the scene with revolutionary ready-to-wear lines that challenged the exclusivity of couture. Over decades, it has shaped trends from the bold silhouettes of the 1960s to today's sleek minimalism. What sets YSL apart is its unwavering commitment to superior craftsmanship using the finest materials. Ha…
Our read on the site
The overall SEO health of ysl.com is relatively strong, particularly in accessibility and SEO scores. However, significant improvements are needed in performance and content structure, especially the absence of H1 tags, which could hinder search visibility.
ysl.com Traffic and Visitor Engagement
Search engines send ysl.com an estimated 1.8 million visits a month. Effectively all of it is organic — about 1.8 million visits from unpaid results. Paid search contributes only about 213 visits a month. Spread across 14,000 ranking keywords, that averages roughly 127 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
213
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
ysl.com AI Visibility
ysl.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
ysl.com LLMS.txt
The llms.txt on ysl.com runs to 168 lines (7,725 characters) across 12 sections, last generated in May 2026. It introduces the site as "Saint Laurent - Official Luxury Fashion". It tells AI engines the business works in Luxury Fashion, Designer Apparel and Fashion Accessories. It describes 5 products, with prices such as Niki Bag at $2,650+; Opyum Heels at $1,200+; and Le Smoking Blazer at $3,500+. Services it lists include Personal Styling, Custom Monogramming, VIP Shopping Appointments and Global Shipping. The audience it names is High-income fashion enthusiasts, aged 25-55 (Global). Technologies it mentions include HTTPS, Viewport Meta Tag, Robots.txt and Custom E-commerce Platform. The keywords it claims start with "Saint Laurent", "YSL", "luxury handbags" and "designer shoes".
Status
Published
AI engines can read it
Lines
168
In the file
Size
7.7K
Characters
Sections
12
Updated May 1, 2026
What the file says
# Saint Laurent - Official Luxury Fashion ## About Saint Laurent crafts exquisite luxury fashion that blends timeless Parisian chic with forward-thinking designs. From opulent handbags to impeccably tailored ready-to-wear, every piece reflects decades of innovation. The brand caters to style-savvy individuals seeking standout wardrobe staples. Shoes that command attention pair perfectly with signature accessories. Collections evolve seasonally, incorporating fresh trends while honoring heritage. Global boutiques and e-commerce make discovery effortless. Craftsmanship shines in leatherwork and fabrics sourced responsibly. Men's and women's lines both deliver that YSL edge. It's more than fashion—it's an investment in personal expression. Sustainability weaves into their narrative, appealing to conscious luxury buyers. Runway shows set the global agenda. Accessories like belts and wallets add subtle flair. The house empowers bold self-expression through clothing. Online shoppers enjoy exclusive drops and styling tips. YSL's allure lies in its effortless cool factor. Collaborations keep the buzz alive. Quality endures, justifying the premium price. Fans span continents, united by taste. Ready-to-wear democratizes haute couture vibes. Saint Laurent remains a benchmark for luxury excellence. **Areas of Work:** Luxury Fashion, Designer Apparel, Fashion Accessories ## Things to Rem
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Niki Bag$2,650+
- Opyum Heels$1,200+
- Le Smoking Blazer$3,500+
- Logo Sunglasses$450+
- Cassandre Tote$2,900+
Services it tells AI about
- Personal StylingComplimentary with purchase
- Custom Monogramming$200+
- VIP Shopping AppointmentsContact for details
- Global ShippingVaries by region
Competitors it names
Audience it targets
High-income fashion enthusiasts · 25-55 · Global
Company type
Private
ysl.com Organic Keywords
Google lists ysl.com for about 14,000 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
14.0K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
ysl.com SEO Audit
The latest technical audit of ysl.com scored 76 out of 100 overall. Performance is its weakest area at 40, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Sitemap
- CriticalOptimize Page Load Speed
- MediumAdd Alt Text to Images
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
ysl.com Competitors and Alternatives
Saint Laurent's company profile names https://www.chanel.com, https://www.dior.com, https://www.prada.com and https://www.gucci.com as competitors. Its own llms.txt adds https://www.burberry.com and https://www.fendi.com. Outside its market, the domains ranked closest to it in our worldwide ranking are efrontcloud.com, dualeotruyenvt.com, podia.com and coolmoviez.courses.
ysl.com Company Profile
Saint Laurent, commonly known as YSL, has been a cornerstone of high fashion since its inception. The brand burst onto the scene with revolutionary ready-to-wear lines that challenged the exclusivity of couture. Over decades, it has shaped trends from the bold silhouettes of the 1960s to today's sleek minimalism. What sets YSL apart is its unwavering commitment to superior craftsmanship using the finest materials. Ha…
Founded in 1961 (about 65 years ago), Saint Laurent is based in Paris, France. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Luxury Fashion, with further tags for Apparel, Accessories and Haute Couture. Products on record for it: Luxury Handbags, Designer Shoes, Ready-to-Wear Clothing and Fashion Accessories. Total funding on record is Acquired by Kering. Its tagline reads: "Parisian luxury redefined for the modern world".
- Sector
- Luxury Fashion
- Headquarters
- Paris, France
- Founded
- 1961
- Employees
- 1,001-5,000
- Revenue
- Not Disclosed
- Funding
- Acquired by Kering
- Products
- Luxury Handbags, Designer Shoes, Ready-to-Wear Clothing, Fashion Accessories
ysl.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
ysl.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ysl.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to ysl.com
Neighbours of #24,572 in our worldwide ranking — each with its own report.
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