Last updated: September 2026
Global rank: Worldwide · 2026-09
#60
AI visibility: Grade C
69
SEO health: Latest audit
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Visits
355.8M
per month, estimated
Keywords
15.4M
ranking in Google
Organic share
100%
355.8M organic visits
LLMS.txt
Published
171 lines AI engines can read
You're seeing the free preview of yahoo.com
yahoo.com Company Profile
Yahoo started back in the mid-90s as one of the first places people went online to find stuff. It grew from a simple directory into a full web portal that millions still check every day for headlines, mail and search results. The company built its name on making the internet feel less overwhelming by pulling together news, finance, sports and entertainment in one spot. Over the years it added email that became a stap…
Founded in 1994 (about 32 years ago), Yahoo is based in Sunnyvale, United States. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Software & Internet, with further tags for Media, Entertainment & Gaming; Web Portal; and Search Engine. Products on record for it: Yahoo Mail, Yahoo Search, Yahoo Finance and Yahoo News. Its tagline reads: "The original web portal for search, email and news".
- Sector
- Software & Internet
- Headquarters
- Sunnyvale, United States
- Founded
- 1994
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Yahoo Mail, Yahoo Search, Yahoo Finance, Yahoo News
yahoo.com Web Traffic Statistics
Key findings
- Yahoo (Software & Internet) is ranked #60 worldwide in our September 2026 domain ranking, inside the top 100, the same position it held in August 2026.
- It is estimated to receive about 355.8 million visits a month from search, 100% of it organic, across 15.4 million ranking keywords.
- Its organic traffic is up 27% between June 2025 and May 2026.
- Its AI visibility score is 69 out of 100 (grade C), with a published llms.txt of 171 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #60 | — |
| August 2026 | #60 | ▲ 2 |
| July 2026 | #62 | ▼ 6 |
| June 2026 | #56 | — |
| May 2026 | #56 | ▼ 1 |
| April 2026 | #55 | ▼ 43 |
| March 2026 | #12 | — |
| February 2026 | #12 | — |
What this company does
Yahoo started back in the mid-90s as one of the first places people went online to find stuff. It grew from a simple directory into a full web portal that millions still check every day for headlines, mail and search results. The company built its name on making the internet feel less overwhelming by pulling together news, finance, sports and entertainment in one spot. Over the years it added email that became a stap…
Our read on the site
Yahoo.com exhibits a strong overall SEO health with a secure HTTPS protocol and a well-structured site, but it faces significant on-page issues such as missing H1 tags and alt attributes for images. Addressing these gaps and optimizing content can enhance user experience and search visibility.
yahoo.com Traffic and Visitor Engagement
Search engines send yahoo.com an estimated 355.8 million visits a month. Effectively all of it is organic — about 355.8 million visits from unpaid results. Paid search contributes only about 11 visits a month. Spread across 15.4 million ranking keywords, that averages roughly 23 organic visits per keyword. Between June 2025 and May 2026, monthly organic visits went from 280.7 million to 355.8 million (+27%). The strongest month was November 2025 at 389.8 million, and the weakest August 2025 at 273.2 million. Organic visits in May 2026 were level with April 2026. 4 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 27.0 million to 15.4 million. Paid visits peaked in November 2025 at about 997.
Monthly visits
355.8M
Across 12 months
Change
+27%
First to last month shown
Organic visits
355.8M
100% of all traffic
Paid visits
11
No paid search detected
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| May 2026 | 355,774,888 | 0% | 11 | 15,424,935 |
| April 2026 | 356,505,678 | -2% | 10 | 15,812,817 |
| March 2026 | 364,417,598 | +6% | 0 | 19,344,145 |
| February 2026 | 344,318,149 | -1% | 0 | 21,449,651 |
| January 2026 | 347,290,982 | -5% | 704 | 21,458,767 |
| December 2025 | 365,050,509 | -6% | 704 | 24,342,958 |
| November 2025 | 389,838,772 | +9% | 997 | 29,796,680 |
| October 2025 | 357,245,920 | +29% | 727 | 26,783,398 |
| September 2025 | 276,597,737 | +1% | 0 | 25,924,959 |
| August 2025 | 273,239,674 | -2% | 0 | 25,078,880 |
| July 2025 | 278,481,440 | -1% | 0 | 24,673,768 |
| June 2025 | 280,660,370 | — | 0 | 26,989,083 |
yahoo.com AI Visibility
yahoo.com scores 69 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Company profile (19/25) and Crawlability (5/10).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
yahoo.com LLMS.txt
The llms.txt on yahoo.com runs to 171 lines (7,764 characters) across 12 sections, last generated in May 2026. It introduces the site as "Yahoo". It tells AI engines the business works in Internet Portals, Digital Media, Email Services, Financial Information and Sports Media. It describes 5 products, with prices such as Yahoo Mail at Free, Yahoo Finance at Free / Premium $34.99/month and Yahoo Sports at Free. Services it lists include News Aggregation, Stock Market Analysis, Sports Updates and Weather Forecasting. The audience it names is General internet users, investors, sports enthusiasts, aged 18-65 (Global). Technologies it mentions include HTTPS, Viewport Meta, Robots.txt, JavaScript and HTML5. The keywords it claims start with "Yahoo", "Yahoo Mail", "Yahoo Finance" and "Yahoo Sports".
Status
Published
AI engines can read it
Lines
171
In the file
Size
7.8K
Characters
Sections
12
Updated May 2, 2026
What the file says
# Yahoo ## About Yahoo started as a humble web directory in 1994 and exploded into a full-fledged internet powerhouse. It provides essential services like email, news, finance tracking, sports scores, weather reports, and video content to users worldwide. Yahoo Mail offers generous storage and seamless search, perfect for personal and work inboxes. Finance delivers stock quotes, portfolio tools, and market analysis for investors big and small. News aggregates top stories with opinion pieces and live updates. Sports covers major leagues with stats, fantasy leagues, and highlights. Weather apps forecast locally and globally with radar maps. Videos stream entertainment and clips on demand. The platform caters to everyone from students to retirees, emphasizing free access and mobile optimization. Personalization lets users tailor feeds to interests. Amid tech shifts, Yahoo focuses on reliability and user trust. Email security fights spam effectively. Finance educates on investing basics. Sports engages fans year-round. Their bundle saves time versus app-hopping. Legacy includes pioneering search and portals. Now under new ownership, innovation pushes AI summaries and alerts. Broad appeal stems from simplicity. Daily millions rely on it for info. Yahoo endures as a web essential. **Areas of Work:** Internet Portals, Digital Media, Email Services, Financial Information, Sports Medi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Yahoo MailFree
- Yahoo FinanceFree / Premium $34.99/month
- Yahoo SportsFree
- Yahoo WeatherFree
- Yahoo NewsFree
Services it tells AI about
- News AggregationFree
- Stock Market AnalysisFree / Premium
- Sports UpdatesFree
- Weather ForecastingFree
- Video StreamingFree
Competitors it names
Audience it targets
General internet users, investors, sports enthusiasts · 18-65 · Global
Company type
Private
yahoo.com Organic Keywords
Google lists yahoo.com for about 15.4 million keywords, which together bring an estimated 355.8 million organic visits a month.
Ranking keywords
15.4M
Found in Google for this domain
Visits they bring
355.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
yahoo.com SEO Audit
The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags Across Pages
- HighAdd Alt Text to Images
- CriticalCreate and Submit a Sitemap
- HighOptimize Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
yahoo.com Competitors and Alternatives
Yahoo's company profile names google.com, bing.com, aol.com and msn.com as competitors. Its own llms.txt adds https://www.reddit.com, https://www.facebook.com, https://twitter.com and https://www.linkedin.com. Outside its market, the domains ranked closest to it in our worldwide ranking are whatsapp.com, cloudflare.net, goo.gl and googlesyndication.com.
yahoo.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
yahoo.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for yahoo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Companies ranked next to yahoo.com
Neighbours of #60 in our worldwide ranking — each with its own report.
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