Last updated: August 2026
Global rank: Worldwide · 2026-08
#36,108
AI visibility: Grade A
87
SEO health: Latest audit
68
Visits
265.5K
per month, estimated
Keywords
17.6K
ranking in Google
Organic share
100%
265.5K organic visits
LLMS.txt
Published
161 lines AI engines can read
You're seeing the free preview of zwilling.com
zwilling.com Web Traffic Statistics
Key findings
- ZWILLING (Kitchenware) is ranked #36,108 worldwide in our August 2026 domain ranking, inside the top 100,000, down 219 places from #35,889 in July 2026.
- It is estimated to receive about 265,500 visits a month from search, 100% of it organic, across 17,600 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 161 lines.
- Its last technical audit scored 68/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #36,108 | ▼ 219 |
| July 2026 | #35,889 | ▲ 897 |
| June 2026 | #36,786 | — |
| May 2026 | #36,786 | ▼ 1,418 |
| April 2026 | #35,368 | ▼ 175 |
| March 2026 | #35,193 | ▲ 260 |
| February 2026 | #35,453 | — |
What this company does
ZWILLING runs the official online store for its own brand along with STAUB, MIYABI, and DEMEYERE. The site offers knives, cookware, small appliances, utensils, tableware, and storage solutions all sourced from these names. Shoppers can browse complete collections in one location rather than hunting across separate sites, with clear categories for knives, pots and pans, and outdoor cooking equipment. Everything is pre…
Our read on the site
Significant improvements needed. 1 critical issue.
zwilling.com Traffic and Visitor Engagement
Search engines send zwilling.com an estimated 265,500 visits a month. Effectively all of it is organic — about 265,500 visits from unpaid results. Paid search contributes only about 7 visits a month. Spread across 17,600 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
265.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
265.5K
100% of all traffic
Paid visits
7
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
zwilling.com AI Visibility
zwilling.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
zwilling.com LLMS.txt
The llms.txt on zwilling.com runs to 161 lines (7,535 characters) across 12 sections, last generated in March 2026. It introduces the site as "ZWILLING - Premium Knives, Cookware & Kitchenware". It tells AI engines the business works in Kitchenware, Consumer Goods, E-commerce and Retail. It describes 5 products, including Premium Knives, STAUB Cookware and MIYABI Knives. Services it lists include Customer Support and Warranty Services. The audience it names is Professional chefs, home cooks, culinary enthusiasts, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and jQuery. The keywords it claims start with "premium kitchenware", "kitchen essentials", "premium knives" and "cookware".
Status
Published
AI engines can read it
Lines
161
In the file
Size
7.5K
Characters
Sections
12
Updated Mar 30, 2026
What the file says
# ZWILLING - Premium Knives, Cookware & Kitchenware ## About ZWILLING is a leading brand in the kitchenware industry, offering a wide range of premium knives, cookware, and kitchen essentials. With a commitment to quality and craftsmanship since 1731, they serve both professional chefs and home cooking enthusiasts. The brand encompasses several renowned labels including STAUB, MIYABI, and DEMEYERE, providing customers with innovative and stylish culinary tools that enhance the cooking experience. Their products are available in over 50 countries with a focus on precision engineering and superior performance. **Areas of Work:** Kitchenware, Consumer Goods, E-commerce, Retail ## Things to Remember - **Website:** https://zwilling.com - **Address:** Solingen, Germany - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** Europe/Berlin - **Currency:** USD - **Company Type:** Private - **Employees:** 500 - **Revenue:** $200M - **Hiring Status:** Yes, actively hiring ## Products - **Premium Knives** (Contact for pricing): High-quality kitchen knives and knife sets crafted with precision for professional and home use, including chef knives, paring knives, and serrated blades. - **STAUB Cookware** (Contact for pricing): Enameled cast iron cookware collection featuring dutch ovens, fry pans, and pots renowned for heat retention and vers
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Premium KnivesContact for pricing
- STAUB CookwareContact for pricing
- MIYABI KnivesContact for pricing
- DEMEYERE CookwareContact for pricing
- Kitchen EssentialsContact for pricing
Services it tells AI about
- Customer SupportFree
- Warranty ServicesFree
Competitors it names
Audience it targets
Professional chefs, home cooks, culinary enthusiasts · 25-54 · Global
Company type
Private · actively hiring
zwilling.com Organic Keywords
Google lists zwilling.com for about 17,600 keywords, which together bring an estimated 265,500 organic visits a month.
Ranking keywords
17.6K
Found in Google for this domain
Visits they bring
265.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
zwilling.com SEO Audit
The latest technical audit of zwilling.com scored 68 out of 100 overall. Performance is its weakest area at 22, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighImplement Robots.txt
- HighGenerate and Submit Sitemap
- HighOptimize for Mobile Performance
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
zwilling.com Competitors and Alternatives
ZWILLING's company profile names wüsthof.com, cuisinart.com and calphalon.com as competitors. Its own llms.txt adds williams-sonoma.com, crateandbarrel.com and surlatable.com. Outside its market, the domains ranked closest to it in our worldwide ranking are webelements.com, psychz.net, analyticexpert.org and dailycamera.com.
zwilling.com Company Profile
ZWILLING runs the official online store for its own brand along with STAUB, MIYABI, and DEMEYERE. The site offers knives, cookware, small appliances, utensils, tableware, and storage solutions all sourced from these names. Shoppers can browse complete collections in one location rather than hunting across separate sites, with clear categories for knives, pots and pans, and outdoor cooking equipment. Everything is pre…
Founded in 1731 (about 295 years ago), ZWILLING is based in Solingen, Germany. Its workforce is listed as between 501 and 1,000 employees. It was founded by Peter Henckels. Its profile files it under Kitchenware, with further tags for Consumer Goods, E-commerce and Retail. Products on record for it: Premium Knives, Cookware and Kitchen Essentials. Reported revenue is $200M (2022). Its tagline reads: "Premium Kitchenware".
- Sector
- Kitchenware
- Headquarters
- Solingen, Germany
- Founded
- 1731
- Employees
- 501-1000
- Revenue
- $200M (2022)
- Funding
- Not Disclosed
- Founders
- Peter Henckels
- Products
- Premium Knives, Cookware, Kitchen Essentials
zwilling.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
zwilling.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zwilling.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to zwilling.com
Neighbours of #36,108 in our worldwide ranking — each with its own report.
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