Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#743
AI visibility: Grade A+
90
SEO health: Latest audit
72
Visits
108.1M
per month, estimated
Keywords
2.5M
ranking in Google
Organic share
100%
108.0M organic visits
LLMS.txt
Published
144 lines AI engines can read
You're seeing the free preview of zillow.com
A snapshot of how zillow.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Zillow started back in 2006 with a simple idea to make home search easier for everyone. Over the years it grew into the biggest online real estate marketplace in the United States. People use the site to look at homes for sale, check rental listings, and get instant estimates on property values. The platform also connects home buyers and sellers with local agents through its Premier Agent program. Zillow serves milli…
Our read on the site
Significant improvements needed.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
108.1M
Across 12 months
Change
-7%
First to last month shown
Organic visits
108.0M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
144
In the file
Size
7.3K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.5M
Found in Google for this domain
Visits they bring
108.0M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Zillow started back in 2006 with a simple idea to make home search easier for everyone. Over the years it grew into the biggest online real estate marketplace in the United States. People use the site to look at homes for sale, check rental listings, and get instant estimates on property values. The platform also connects home buyers and sellers with local agents through its Premier Agent program. Zillow serves milli…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for zillow.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #743 in our worldwide ranking — each with its own report.
You are looking at one domain. zillow.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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93.9K
0.09% of its search traffic
100%
0%
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Jun 9, 2026
# Zillow - Homes for Sale, Apartments & Real Estate ## About Zillow started back in 2006 with a simple idea to make home search easier for everyone. Over the years it grew into the biggest online real estate marketplace in the United States. People use the site to look at homes for sale, check rental listings, and get instant estimates on property values. The platform also connects home buyers and sellers with local agents through its Premier Agent program. Zillow serves millions of monthly visitors who are either shopping for their first home or looking to move. Real estate professionals rely on the tools to generate leads and manage their listings. The company keeps adding features like 3D home tours and neighborhood insights to help users make better decisions. Zillow makes money mainly through advertising from agents and mortgage companies. It also offers rental management software for landlords. The team works hard to keep data fresh and accurate across thousands of cities. Homeowners can track their home's value over time with the Zestimate tool. Buyers get alerts when new listings match what they want. Sellers use the site to see what similar homes sold for recently. The company has expanded into home buying services in some markets to make the process smoother. Zillow continues to invest in technology that simplifies every step of the real estate journey. Its mobile ap
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Home buyers and sellers · 25-55 · United States
Company type
Public