Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#60,592
AI visibility: Grade A+
92
SEO health: Latest audit
70
Visits
436.8K
per month, estimated
Keywords
13.2K
ranking in Google
Organic share
100%
436.8K organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of yankeecandle.com
A snapshot of how yankeecandle.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Yankee Candle has been lighting up homes across America for over half a century with its iconic scented candles. What started as a hobby in a Massachusetts garage has grown into the world's largest candle company, offering thousands of fragrances that capture everything from crisp autumn leaves to warm vanilla sugar. Their products aren't just candles—they're little pieces of memory, designed to evoke emotions and cr…
Our read on the site
The overall SEO health of yankeecandle.com shows a strong SEO score of 100/100, but significant areas for improvement exist in on-page elements, particularly the absence of a meta description and H1 tags. Performance is notably low at 41/100, indicating a need for technical optimizations to enhance user experience and…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
436.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
436.8K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
81
In the file
Size
4.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
13.2K
Found in Google for this domain
Visits they bring
436.8K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Yankee Candle has been lighting up homes across America for over half a century with its iconic scented candles. What started as a hobby in a Massachusetts garage has grown into the world's largest candle company, offering thousands of fragrances that capture everything from crisp autumn leaves to warm vanilla sugar. Their products aren't just candles—they're little pieces of memory, designed to evoke emotions and cr…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for yankeecandle.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
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5
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated May 13, 2026
# Yankee Candle ## About Yankee Candle stands as the gold standard in home fragrance, crafting scented candles that turn ordinary spaces into sensory havens. Born from a teenager's homemade gift in 1969, the company now boasts an enormous range of jar candles, melts, diffusers, and accessories beloved by millions. Each product features proprietary blends of premium paraffin and soy waxes with true-to-life scents like Kitchen Spice or MidSummer's Night. They cater to everyone from casual users seeking relaxation to dedicated collectors hunting rare seasonal releases. Retail outlets, online sales, and gift shops drive their reach, with signature tumblers burning up to 100 hours for unbeatable value. Innovation keeps them ahead, introducing eco-friendly options and subscription boxes for monthly scent deliveries. Yankee Candle's magic lies in evoking nostalgia—think fresh-baked cookies or ocean breezes—making homes feel warmer and more personal. Their robust e-commerce platform makes shopping seamless, complete with scent quizzes and layering guides. Beyond candles, accessories like warmers and holders enhance the experience. Holiday collections dominate sales, but year-round staples ensure steady demand. Customer service emphasizes safety tips and care instructions for optimal enjoyment. As part of Newell Brands, they leverage global supply chains without losing that family-craf
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Women, Homeowners, Gift Buyers · 25-65 · United States, Canada, Europe
Company type
Acquired