Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,002
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
11.2K
per month, estimated
Keywords
8.1K
ranking in Google
Organic share
100%
11.2K organic visits
LLMS.txt
Published
129 lines AI engines can read
You're seeing the free preview of xinhuanet.com
xinhuanet.com Company Profile
Xinhuanet.com serves as the primary digital platform for Xinhua News Agency, China's official state news organization. It publishes breaking stories on domestic policy, international affairs, business developments, and cultural topics in multiple languages. The site reaches millions of readers daily through its web presence and mobile channels. Content focuses on authoritative coverage of government initiatives and g…
Founded in 1997 (about 29 years ago), Xinhua News Agency is based in Beijing, China. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for News Media, Journalism and Digital Publishing. Its tagline reads: "China's leading state news portal delivering timely reports from Beijing and beyond".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Beijing, China
- Founded
- 1997
- Employees
- 5001-10000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
xinhuanet.com Web Traffic Statistics
Key findings
- Xinhua News Agency (Media, Entertainment & Gaming) is ranked #2,002 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 11,200 visits a month from search, 100% of it organic, across 8,083 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 129 lines.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,002 | — |
| August 2026 | #2,002 | ▼ 111 |
| July 2026 | #1,891 | ▼ 66 |
| June 2026 | #1,825 | — |
| May 2026 | #1,825 | ▲ 63 |
| April 2026 | #1,888 | ▼ 47 |
| March 2026 | #1,841 | ▼ 4 |
| February 2026 | #1,837 | — |
What this company does
Xinhuanet.com serves as the primary digital platform for Xinhua News Agency, China's official state news organization. It publishes breaking stories on domestic policy, international affairs, business developments, and cultural topics in multiple languages. The site reaches millions of readers daily through its web presence and mobile channels. Content focuses on authoritative coverage of government initiatives and g…
xinhuanet.com Traffic and Visitor Engagement
Search engines send xinhuanet.com an estimated 11,200 visits a month. Effectively all of it is organic — about 11,200 visits from unpaid results. Spread across 8,083 ranking keywords, that averages roughly 1.4 organic visits per keyword.
Monthly visits
11.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
xinhuanet.com AI Visibility
xinhuanet.com scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
xinhuanet.com LLMS.txt
The llms.txt on xinhuanet.com runs to 129 lines (6,650 characters) across 12 sections, last generated in September 2026. It introduces the site as "China's leading state news portal delivering timely reports from Beijing and beyond". It tells AI engines the business works in News Media, Digital Publishing and State Media. It describes 3 products, with prices such as Xinhuanet Website at Free, Xinhuanet Mobile Apps at Free and Multimedia Features at Free. Services it lists include News Reporting, Live Streaming and Archive Access. It targets Global with focus on China. Technologies it mentions include Content Management System, Video Streaming and Analytics Tools. The keywords it claims start with "China news", "Xinhua", "state media" and "international affairs". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
129
In the file
Size
6.7K
Characters
Sections
12
Updated Sep 3, 2026
What the file says
# China's leading state news portal delivering timely reports from Beijing and beyond ## About Xinhuanet.com operates as the main online outlet for Xinhua News Agency, China's official state news service. It delivers breaking reports on domestic policy decisions, international relations, business trends, and cultural developments across multiple languages. The platform reaches millions of daily readers via its website and mobile apps with rapid updates and extensive archives stretching back decades. Editors and correspondents stationed in major cities gather firsthand accounts that shape coverage of government initiatives and worldwide developments from a distinctly Chinese viewpoint. Photo galleries, video segments, data visualizations, and live streams add depth to the storytelling across dedicated sections for politics, economy, technology, health, and sports. Policymakers, business executives, academics, and ordinary readers seeking reliable China-focused information form the core audience. Revenue comes from a combination of domestic and international advertising plus state funding allocations, while partnerships with other outlets extend story distribution globally. Strict editorial guidelines aligned with national standards guide all content production. Over time the operation has grown into apps and social channels to match shifting reader habits and now incorporates a
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Xinhuanet WebsiteFree
- Xinhuanet Mobile AppsFree
- Multimedia FeaturesFree
Services it tells AI about
- News Reporting
- Live Streaming
- Archive Access
Competitors it names
Audience it targets
Global with focus on China
Company type
Public
xinhuanet.com Organic Keywords
Google lists xinhuanet.com for about 8,083 keywords, which together bring an estimated 11,200 organic visits a month.
Ranking keywords
8.1K
Found in Google for this domain
Visits they bring
11.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
xinhuanet.com Competitors and Alternatives
Xinhua News Agency's company profile names chinadaily.com.cn, people.com.cn, cctv.com and sina.com.cn as competitors. Its own llms.txt adds bbc.com, cnn.com, reuters.com and nytimes.com. Outside its market, the domains ranked closest to it in our worldwide ranking are giex.ru, 1password.com, ak-is2.net and clevelandclinic.org.
xinhuanet.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
xinhuanet.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for xinhuanet.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
xinhuanet.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to xinhuanet.com
Neighbours of #2,002 in our worldwide ranking — each with its own report.
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