Last updated: September 2026
Global rank: Worldwide · 2026-09
#39,970
AI visibility: Grade A
85
SEO health: Latest audit
83
Visits
49.1K
per month, estimated
Keywords
9.5K
ranking in Google
Organic share
100%
49.1K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of wtwco.com
wtwco.com Web Traffic Statistics
Key findings
- WTW (Insurance) is ranked #39,970 worldwide in our September 2026 domain ranking, inside the top 100,000, down 17 places from #39,953 in August 2026.
- It is estimated to receive about 49,100 visits a month from search, 100% of it organic, across 9,477 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 149 lines.
- Its last technical audit scored 83/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #39,970 | ▼ 17 |
| August 2026 | #39,953 | ▼ 8,947 |
| July 2026 | #31,006 | ▼ 4,585 |
| June 2026 | #26,421 | — |
| May 2026 | #26,421 | ▼ 855 |
| April 2026 | #25,566 | ▼ 110 |
| March 2026 | #25,456 | ▲ 1,204 |
| February 2026 | #26,660 | — |
What this company does
WTW provides services centered on risk assessment, insurance placement, and human resources support. The company develops recommendations for managing uncertainties that affect business operations and employee programs. Their work covers insurance broking for property, casualty, and specialty lines, along with consulting on retirement plans, health benefits, and workforce issues. By examining available information on…
Our read on the site
Significant improvements needed. 1 critical issue.
wtwco.com Traffic and Visitor Engagement
Search engines send wtwco.com an estimated 49,100 visits a month. Effectively all of it is organic — about 49,100 visits from unpaid results. Spread across 9,477 ranking keywords, that averages roughly 5.2 organic visits per keyword.
Monthly visits
49.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
49.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wtwco.com AI Visibility
wtwco.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
wtwco.com LLMS.txt
The llms.txt on wtwco.com runs to 149 lines (6,653 characters) across 12 sections, last generated in March 2026. It introduces the site as "WTW - Global Advisory, Broking, and Solutions". It tells AI engines the business works in Insurance, Consulting and Data Analytics. It describes 4 products, including Risk Management Solutions, Employee Benefits Consulting and Insurance Brokerage Services. Services it lists include Risk Advisory Services, HR Solutions Consulting and Capital Management Advisory. The audience it names is Businesses, Corporate Executives, HR Professionals, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and Cloud Services. The keywords it claims start with "risk management", "insurance broking", "employee benefits" and "HR solutions". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 20, 2026
What the file says
# WTW - Global Advisory, Broking, and Solutions ## About WTW is a global advisory, broking, and solutions company that provides data-driven, insight-led solutions in the areas of people, risk, and capital. They serve a diverse range of clients, helping them navigate complex challenges and make informed decisions. With a strong focus on innovation and customer-centricity, WTW delivers tailored solutions to enhance organizational performance and resilience. **Areas of Work:** Insurance, Consulting, Data Analytics ## Things to Remember - **Website:** https://wtwco.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 40,000 employees - **Revenue:** $9.1B - **Hiring Status:** Yes, actively hiring ## Products - **Risk Management Solutions** (Contact for pricing): Comprehensive tools and strategies to identify, assess, and mitigate risks for businesses across industries. - **Employee Benefits Consulting** (Contact for pricing): Customized solutions to design and manage employee benefits programs that attract and retain talent. - **Insurance Brokerage Services** (Contact for pricing): Expert brokerage services to secure optimal insurance coverage tailored to client needs. - **Talent Management Solutions** (Contact
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Risk Management SolutionsContact for pricing
- Employee Benefits ConsultingContact for pricing
- Insurance Brokerage ServicesContact for pricing
- Talent Management SolutionsContact for pricing
Services it tells AI about
- Risk Advisory ServicesContact for quote
- HR Solutions ConsultingContact for quote
- Capital Management AdvisoryContact for quote
Competitors it names
Audience it targets
Businesses, Corporate Executives, HR Professionals · 25-54 · Global
Company type
Public · actively hiring
wtwco.com Organic Keywords
Google lists wtwco.com for about 9,477 keywords, which together bring an estimated 49,100 organic visits a month.
Ranking keywords
9.5K
Found in Google for this domain
Visits they bring
49.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wtwco.com SEO Audit
The latest technical audit of wtwco.com scored 83 out of 100 overall. Performance is its weakest area at 46, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImprove Page Load Speed
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- HighOptimize for Mobile Performance
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wtwco.com Competitors and Alternatives
WTW's company profile names marsh.com, aon.com and willis.com as competitors. Its own llms.txt adds broadridge.com, jlt.com and lockton.com. Outside its market, the domains ranked closest to it in our worldwide ranking are adfox.net, usm.cl, neatorama.com and pinecone.io.
wtwco.com Company Profile
WTW provides services centered on risk assessment, insurance placement, and human resources support. The company develops recommendations for managing uncertainties that affect business operations and employee programs. Their work covers insurance broking for property, casualty, and specialty lines, along with consulting on retirement plans, health benefits, and workforce issues. By examining available information on…
WTW is headquartered in London, United Kingdom. Its workforce is listed as more than 5,001 employees. Its profile files it under Insurance, with further tags for Consulting, Data Analytics and Service-Based. Products on record for it: Risk Management Solutions, Employee Benefits Consulting, Insurance Brokerage Services and Talent Management Solutions. Reported revenue is $9.1B (2022). Its tagline reads: "Perspective that moves you | Risk, Broking, HR, Benefits".
- Sector
- Insurance
- Headquarters
- London, United Kingdom
- Founded
- Not Disclosed
- Employees
- 5001+
- Revenue
- $9.1B (2022)
- Funding
- Not Disclosed
- Products
- Risk Management Solutions, Employee Benefits Consulting, Insurance Brokerage Services, Talent Management Solutions
wtwco.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wtwco.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wtwco.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wtwco.com
Neighbours of #39,970 in our worldwide ranking — each with its own report.
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