Last updated: August 2026
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wral.com Web Traffic Statistics
Key findings
- WRAL (Media) is ranked #9,432 worldwide in our August 2026 domain ranking, inside the top 10,000, up 583 places from #10,015 in July 2026.
- It is estimated to receive about 4.2 million visits a month from search, 100% of it organic, across 438,500 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 62/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #9,432 | ▲ 583 |
| July 2026 | #10,015 | ▲ 332 |
| June 2026 | #10,347 | — |
| May 2026 | #10,347 | ▲ 58 |
| April 2026 | #10,405 | ▼ 2,905 |
| March 2026 | #7,500 | ▼ 1,157 |
| February 2026 | #6,343 | — |
What this company does
WRAL operates as a local media outlet that focuses on delivering news and weather reports for Raleigh and the broader North Carolina region. The website posts articles about current events, traffic conditions, school updates, and government decisions that affect daily life in the capital city. Weather sections feature regular forecasts along with alerts when storms or other conditions are expected to impact the area.…
Our read on the site
Significant improvements needed. 1 critical issue.
wral.com Traffic and Visitor Engagement
Search engines send wral.com an estimated 4.2 million visits a month. Effectively all of it is organic — about 4.2 million visits from unpaid results. Spread across 438,500 ranking keywords, that averages roughly 9.6 organic visits per keyword.
Monthly visits
4.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.2M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wral.com AI Visibility
wral.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
wral.com LLMS.txt
The llms.txt on wral.com runs to 135 lines (5,933 characters) across 12 sections, last generated in March 2026. It introduces the site as "WRAL - Breaking News, Weather, and Lottery Information". It tells AI engines the business works in Media, Broadcasting and Digital Media. It describes 3 products, with prices such as WRAL News App at Free and WRAL Digital News Platform at Free. Services it lists include Television Broadcasting, Custom Weather Forecasting and Digital Advertising Solutions. The audience it names is Residents, Professionals, Families, aged 25-54 (North America, primarily North Carolina). Technologies it mentions include HTML5, CSS3, JavaScript, AWS and Content Management Systems. The keywords it claims start with "WRAL news", "Raleigh news", "North Carolina weather" and "breaking news NC".
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 8, 2026
What the file says
# WRAL - Breaking News, Weather, and Lottery Information ## About WRAL is a leading news organization based in Raleigh, North Carolina, dedicated to providing breaking news, weather updates, and lottery information to its audience. With a strong commitment to delivering timely and accurate content, WRAL serves the local community through television broadcasting and a robust digital media platform. The organization strives to keep residents informed and engaged with the latest developments in their area, ensuring accessibility across multiple channels. **Areas of Work:** Media, Broadcasting, Digital Media ## Things to Remember - **Website:** https://wral.com - **Address:** 2619 Western Blvd, Raleigh, NC 27606, United States - **Contact:** [email protected] - **Phone:** +1-919-821-8555 - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $20M - **Hiring Status:** Yes, actively hiring ## Products - **WRAL News App** (Free): A mobile application for accessing breaking news, weather updates, and live streams from WRAL. - **WRAL Weather Alerts** (Contact for pricing): A subscription-based service providing real-time weather alerts and forecasts tailored to your location. - **WRAL Digital News Platform** (Free): An online platform offering comprehensive news coverage, videos, and articles fo
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- WRAL News AppFree
- WRAL Weather AlertsContact for pricing
- WRAL Digital News PlatformFree
Services it tells AI about
- Television BroadcastingContact for advertising rates
- Custom Weather ForecastingContact for quote
- Digital Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Residents, Professionals, Families · 25-54 · North America, primarily North Carolina
Company type
Private · actively hiring
wral.com Organic Keywords
Google lists wral.com for about 438,500 keywords, which together bring an estimated 4.2 million organic visits a month.
Ranking keywords
438.5K
Found in Google for this domain
Visits they bring
4.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wral.com SEO Audit
The latest technical audit of wral.com scored 62 out of 100 overall. Performance is its weakest area at 40, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumLeverage Browser Caching
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wral.com Competitors and Alternatives
WRAL's company profile names abc11.com and cbs17.com as competitors. Its own llms.txt adds newsobserver.com, wunc.org and wtvd.com. Outside its market, the domains ranked closest to it in our worldwide ranking are haryana.gov.in, portal6.com.br, brawlstarsgame.com and yuanshen.com.
wral.com Company Profile
WRAL operates as a local media outlet that focuses on delivering news and weather reports for Raleigh and the broader North Carolina region. The website posts articles about current events, traffic conditions, school updates, and government decisions that affect daily life in the capital city. Weather sections feature regular forecasts along with alerts when storms or other conditions are expected to impact the area.…
Founded in 1956 (about 70 years ago), WRAL is based in Raleigh, United States. Its workforce is listed as between 101 and 250 employees. Its profile files it under Media, with further tags for Broadcasting, News and Digital Media. Products on record for it: Television Broadcasting, Digital News Platform and Weather Forecasting Services. Reported revenue is $20M (2022). Its tagline reads: "News and Weather in Raleigh NC".
- Sector
- Media
- Headquarters
- Raleigh, United States
- Founded
- 1956
- Employees
- 101-250
- Revenue
- $20M (2022)
- Funding
- Not Disclosed
- Products
- Television Broadcasting, Digital News Platform, Weather Forecasting Services
wral.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wral.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wral.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wral.com
Neighbours of #9,432 in our worldwide ranking — each with its own report.
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