Last updated: September 2026
Global rank: Worldwide · 2026-09
#32,759
AI visibility: Grade A
89
SEO health: Latest audit
80
Visits
358.5K
per month, estimated
Keywords
53.7K
ranking in Google
Organic share
100%
358.5K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of winespectator.com
winespectator.com Web Traffic Statistics
Key findings
- Wine Spectator (Wine) is ranked #32,759 worldwide in our September 2026 domain ranking, inside the top 100,000, down 990 places from #31,769 in August 2026.
- It is estimated to receive about 358,500 visits a month from search, 100% of it organic, across 53,700 ranking keywords.
- Its AI visibility score is 89 out of 100 (grade A), with a published llms.txt of 148 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap.xml" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #32,759 | ▼ 990 |
| August 2026 | #31,769 | ▲ 13 |
| July 2026 | #31,782 | ▲ 469 |
| June 2026 | #32,251 | — |
| May 2026 | #32,251 | ▼ 1,390 |
| April 2026 | #30,861 | ▼ 497 |
| March 2026 | #30,364 | ▲ 460 |
| February 2026 | #30,824 | — |
What this company does
Wine Spectator provides detailed wine ratings and reviews that cover tasting notes, scores, prices, and suggested drinking windows. The site also includes guidance on storing and serving wine properly, along with recipes, food pairing ideas, restaurant recommendations, vintage charts, and updates on industry developments. These elements come together in one place to help users find and understand wines without needin…
Our read on the site
The overall SEO health of Wine Spectator is moderately strong, with a solid accessibility score but notable areas for improvement in performance and technical SEO. Key issues include a lack of a sitemap and missing alt attributes for images, which could hinder search engine indexing and user experience.
winespectator.com Traffic and Visitor Engagement
Search engines send winespectator.com an estimated 358,500 visits a month. Effectively all of it is organic — about 358,500 visits from unpaid results. Spread across 53,700 ranking keywords, that averages roughly 6.7 organic visits per keyword.
Monthly visits
358.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
358.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
winespectator.com AI Visibility
winespectator.com scores 89 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
winespectator.com LLMS.txt
The llms.txt on winespectator.com runs to 148 lines (6,253 characters) across 12 sections, last generated in March 2026. It introduces the site as "Wine Spectator". It tells AI engines the business works in Wine, Publishing and Media. It describes 4 products, including Wine Ratings, Wine Reviews and Wine Education Resources. Services it lists include Subscription Service and Wine Storage Advice. The audience it names is Wine Enthusiasts, Professionals, Restaurateurs, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "wine ratings", "expert wine reviews", "tasting notes" and "wine storage advice".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.3K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Wine Spectator ## About Wine Spectator is a premier authority in the wine industry, offering over 450,000 expert wine ratings, detailed reviews, and tasting notes. The platform serves wine enthusiasts and professionals with valuable resources on wine storage, serving techniques, and food pairings. Additionally, it provides recommendations for top wine restaurants and the latest news in the wine world, enhancing the overall wine experience. **Areas of Work:** Wine, Publishing, Media ## Things to Remember - **Website:** https://winespectator.com - **Address:** New York, NY, USA - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Wine Ratings** (Contact for pricing): Access to over 450,000 expert wine ratings with detailed tasting notes and price information. - **Wine Reviews** (Contact for pricing): Comprehensive reviews of wines from around the world, curated by industry experts. - **Wine Education Resources** (Contact for pricing): Educational content on wine varieties, regions, and vintage charts to enhance wine knowledge. - **Food Pairing Guides** (Contact for pricing): Expert guides on pairing wines with various cuisines for an optimal dinin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Wine RatingsContact for pricing
- Wine ReviewsContact for pricing
- Wine Education ResourcesContact for pricing
- Food Pairing GuidesContact for pricing
Services it tells AI about
- Subscription ServiceContact for quote
- Wine Storage AdviceContact for quote
Competitors it names
Audience it targets
Wine Enthusiasts, Professionals, Restaurateurs · 25-54 · Global
Company type
Private · actively hiring
winespectator.com Organic Keywords
Google lists winespectator.com for about 53,700 keywords, which together bring an estimated 358,500 organic visits a month.
Ranking keywords
53.7K
Found in Google for this domain
Visits they bring
358.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
winespectator.com SEO Audit
The latest technical audit of winespectator.com scored 80 out of 100 overall. Performance is its weakest area at 64, while accessibility scores highest at 90. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap.xml
- HighAdd Alt Text to Images
- HighOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
winespectator.com Competitors and Alternatives
Wine Spectator's company profile names wineenthusiast.com, decanter.com and winemag.com as competitors. Its own llms.txt adds vinous.com and wine.com. Outside its market, the domains ranked closest to it in our worldwide ranking are uniregistrymarket.link, official.link, freeimage.host and pptv.com.
winespectator.com Company Profile
Wine Spectator provides detailed wine ratings and reviews that cover tasting notes, scores, prices, and suggested drinking windows. The site also includes guidance on storing and serving wine properly, along with recipes, food pairing ideas, restaurant recommendations, vintage charts, and updates on industry developments. These elements come together in one place to help users find and understand wines without needin…
Founded in 1976 (about 50 years ago), Wine Spectator is based in New York, United States. Its workforce is listed as between 51 and 200 employees. It was founded by Marvin Shanken. Its profile files it under Wine, with further tags for Publishing, Media and Subscription. Products on record for it: Wine Ratings, Wine Reviews, Wine Education Resources and Food Pairing Guides. Reported revenue is $10M (2023). Its tagline reads: "Learn more, drink better".
- Sector
- Wine
- Headquarters
- New York, United States
- Founded
- 1976
- Employees
- 51-200
- Revenue
- $10M (2023)
- Funding
- Not Disclosed
- Founders
- Marvin Shanken
- Products
- Wine Ratings, Wine Reviews, Wine Education Resources, Food Pairing Guides
winespectator.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
winespectator.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for winespectator.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to winespectator.com
Neighbours of #32,759 in our worldwide ranking — each with its own report.
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