Last updated: August 2026
Global rank: Worldwide · 2026-08
#72,890
AI visibility: Grade A
84
SEO health: Latest audit
66
Visits
309.1K
per month, estimated
Keywords
46.6K
ranking in Google
Organic share
100%
309.1K organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of wilx.com
wilx.com Web Traffic Statistics
Key findings
- WILX (Media) is ranked #72,890 worldwide in our August 2026 domain ranking, inside the top 100,000, up 8,898 places from #81,788 in July 2026.
- It is estimated to receive about 309,100 visits a month from search, 100% of it organic, across 46,600 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 138 lines.
- Its last technical audit scored 66/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #72,890 | ▲ 8,898 |
| July 2026 | #81,788 | ▼ 980 |
| June 2026 | #80,808 | — |
| May 2026 | #80,808 | ▼ 4,259 |
| April 2026 | #76,549 | ▼ 14,417 |
| March 2026 | #62,132 | ▼ 7,451 |
| February 2026 | #54,681 | — |
What this company does
WILX News 10 operates as a local broadcast station and accompanying website that delivers news, weather, and sports information to viewers in central Michigan. Based in the Lansing area, it produces content focused on the Jackson region as well, including reports on breaking developments, daily forecasts, and coverage of high school and college athletics. Additional features on the site include options to submit comm…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
wilx.com Traffic and Visitor Engagement
Search engines send wilx.com an estimated 309,100 visits a month. Effectively all of it is organic — about 309,100 visits from unpaid results. Spread across 46,600 ranking keywords, that averages roughly 6.6 organic visits per keyword.
Monthly visits
309.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
309.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wilx.com AI Visibility
wilx.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
85/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
wilx.com LLMS.txt
The llms.txt on wilx.com runs to 138 lines (5,501 characters) across 12 sections, last generated in March 2026. It introduces the site as "WILX News - Michigan's Trusted News Source". It tells AI engines the business works in Media, Broadcasting and News Technology. It describes 3 products, with prices such as News Broadcasting at Free, Weather Updates at Free and Sports Coverage at Free. Services it lists include Community Engagement Events, Advertising Solutions and Live Streaming Services. The audience it names is General Public, Families, Local Businesses, aged 18-54 (United States - Michigan). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "WILX News", "Michigan news", "Lansing news" and "Jackson news".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.5K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# WILX News - Michigan's Trusted News Source ## About WILX is a leading news organization based in Michigan, dedicated to providing comprehensive coverage of local and national news, weather updates, and sports events. Serving the Lansing and Jackson areas, WILX keeps its audience informed with timely and accurate reporting. The station is committed to delivering breaking news and engaging content that resonates with the community, making it a trusted source for information. **Areas of Work:** Media, Broadcasting, News Technology ## Things to Remember - **Website:** https://wilx.com - **Address:** Lansing, Michigan, United States - **Contact:** [email protected] - **Phone:** +1-517-393-0110 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Detroit - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **News Broadcasting** (Free): Live and on-demand news coverage for local and national events in Michigan. - **Weather Updates** (Free): Accurate and real-time weather forecasts for Lansing, Jackson, and surrounding areas. - **Sports Coverage** (Free): Comprehensive updates and highlights on local and national sports events. ## Services - **Community Engagement Events** (Contact for quote): Organizing and covering local events to foster community interaction and awareness. - *
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- News BroadcastingFree
- Weather UpdatesFree
- Sports CoverageFree
Services it tells AI about
- Community Engagement EventsContact for quote
- Advertising SolutionsContact for quote
- Live Streaming ServicesFree
Competitors it names
Audience it targets
General Public, Families, Local Businesses · 18-54 · United States - Michigan
Company type
Private · actively hiring
wilx.com Organic Keywords
Google lists wilx.com for about 46,600 keywords, which together bring an estimated 309,100 organic visits a month.
Ranking keywords
46.6K
Found in Google for this domain
Visits they bring
309.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wilx.com SEO Audit
The latest technical audit of wilx.com scored 66 out of 100 overall. Performance is its weakest area at 41, while SEO scores highest at 85. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighFix Robots.txt File
- MediumMinimize HTTP Requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wilx.com Competitors and Alternatives
WILX's company profile names https://www.wxyz.com and https://www.woodtv.com as competitors. Its own llms.txt adds https://abc12.com, https://mlive.com and https://fox47news.com. Outside its market, the domains ranked closest to it in our worldwide ranking are datanewton.ru, firekirin.xyz, georgefox.edu and wave.com.
wilx.com Company Profile
WILX News 10 operates as a local broadcast station and accompanying website that delivers news, weather, and sports information to viewers in central Michigan. Based in the Lansing area, it produces content focused on the Jackson region as well, including reports on breaking developments, daily forecasts, and coverage of high school and college athletics. Additional features on the site include options to submit comm…
WILX is headquartered in Lansing, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Broadcasting, News Technology and Advertising. Products on record for it: News Broadcasting, Weather Updates and Sports Coverage. Reported revenue is $5M (2025). Its tagline reads: "News, Weather, Sports, Michigan, Breaking News".
- Sector
- Media
- Headquarters
- Lansing, United States
- Founded
- Not Disclosed
- Employees
- 51-200
- Revenue
- $5M (2025)
- Funding
- Not Disclosed
- Products
- News Broadcasting, Weather Updates, Sports Coverage
wilx.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wilx.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wilx.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wilx.com
Neighbours of #72,890 in our worldwide ranking — each with its own report.
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