Last updated: September 2026
Global rank: Worldwide · 2026-09
#98,147
AI visibility: Grade A
87
SEO health: Latest audit
72
Visits
543.2K
per month, estimated
Keywords
37.4K
ranking in Google
Organic share
100%
543.2K organic visits
LLMS.txt
Published
145 lines AI engines can read
You're seeing the free preview of wilton.com
wilton.com Web Traffic Statistics
Key findings
- Wilton (Consumer Goods) is ranked #98,147 worldwide in our September 2026 domain ranking, inside the top 100,000, down 975 places from #97,172 in August 2026.
- It is estimated to receive about 543,200 visits a month from search, 100% of it organic, across 37,400 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 145 lines.
- Its last technical audit scored 72/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #98,147 | ▼ 975 |
| August 2026 | #97,172 | ▼ 1,078 |
| July 2026 | #96,094 | ▼ 186 |
| June 2026 | #95,908 | — |
| May 2026 | #95,908 | ▼ 1,032 |
| April 2026 | #94,876 | ▼ 3,755 |
| March 2026 | #91,121 | ▼ 4,518 |
| February 2026 | #86,603 | — |
What this company does
Wilton has been a part of baking and decorating since 1929. They provide a range of baking essentials such as pans, tools, and particularly their icing colors that offer many vibrant options for adding detail to desserts. The website also includes tutorials that demonstrate different skills and projects, giving users ideas and instructions they can follow at their own pace to build confidence in their work. Shoppers…
Our read on the site
The overall SEO health of wilton.com is moderate, with strengths in accessibility and SEO scores but significant weaknesses in performance and on-page elements. Key issues include the absence of H1 tags, broken links, and missing alt attributes for images, which hinder the site's optimization potential.
wilton.com Traffic and Visitor Engagement
wilton.com draws an estimated 543,200 visits a month from search engines. Effectively all of it is organic — about 543,200 visits from unpaid results. Spread across 37,400 ranking keywords, that averages roughly 15 organic visits per keyword.
Monthly visits
543.2K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
543.2K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wilton.com AI Visibility
On our AI visibility scale wilton.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
wilton.com LLMS.txt
The llms.txt on wilton.com runs to 145 lines (5,527 characters) across 12 sections, last generated in April 2026. It introduces the site as "Wilton - Baking Essentials and Decorating Supplies". It tells AI engines the business works in Consumer Goods, Food & Beverage, E-commerce and Retail. It describes 4 products, including Baking Tools, Icing Colors and Cake Decorating Supplies. The audience it names is Amateur bakers, Professional bakers, Home cooks, aged All ages (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "baking essentials", "cake decorating", "baking tools" and "baking recipes".
Status
Published
AI engines can read it
Lines
145
In the file
Size
5.5K
Characters
Sections
12
Updated Apr 2, 2026
What the file says
# Wilton - Baking Essentials and Decorating Supplies ## About Wilton is a leading provider of high-quality baking essentials and vibrant icing colors, catering to both amateur and professional bakers. With a rich history dating back to 1929, the company empowers creativity in the kitchen through expert tutorials and innovative tools. Wilton's products are designed to inspire and enable customers to create beautiful and delicious desserts, making baking accessible and enjoyable for everyone. **Areas of Work:** Consumer Goods, Food & Beverage, E-commerce, Retail ## Things to Remember - **Website:** https://wilton.com - **Address:** Not Available, Woodridge, United States - **Contact:** [email protected] - **Phone:** +1-630-978-2500 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Not currently hiring ## Products - **Baking Tools** (Contact for pricing): High-quality tools for all your baking needs. - **Icing Colors** (Contact for pricing): Vibrant colors to enhance your cake decorating. - **Cake Decorating Supplies** (Contact for pricing): Everything you need to create stunning cakes. - **Baking Mixes** (Contact for pricing): Easy-to-use mixes for delicious baked goods. ## Services ## Keywords baking essentials, cake decorating, baking tools, b
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Baking ToolsContact for pricing
- Icing ColorsContact for pricing
- Cake Decorating SuppliesContact for pricing
- Baking MixesContact for pricing
Competitors it names
Audience it targets
Amateur bakers, Professional bakers, Home cooks · All ages · Global
Company type
Private
wilton.com Organic Keywords
Google lists wilton.com for about 37,400 keywords, which together bring an estimated 543,200 organic visits a month.
Ranking keywords
37.4K
Found in Google for this domain
Visits they bring
543.2K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wilton.com SEO Audit
The latest technical audit of wilton.com scored 72 out of 100 overall. Performance is its weakest area at 51, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighFix Broken Links
- HighAdd Alt Text to Images
- CriticalCreate and Submit Sitemap
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wilton.com Competitors and Alternatives
Wilton's company profile names pillsbury.com and bettycrocker.com as competitors. Its own llms.txt adds baking.com, cakecentral.com and foodnetwork.com. Outside its market, the domains ranked closest to it in our worldwide ranking are dpdk.org, sepakbata123.com, settee168.me and xnxxarab.net.
wilton.com Company Profile
Wilton has been a part of baking and decorating since 1929. They provide a range of baking essentials such as pans, tools, and particularly their icing colors that offer many vibrant options for adding detail to desserts. The website also includes tutorials that demonstrate different skills and projects, giving users ideas and instructions they can follow at their own pace to build confidence in their work. Shoppers…
Wilton was founded in 1929, about 97 years ago, and is headquartered in Woodridge, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Wilton D. Wilton. Its profile files it under Consumer Goods, with further tags for Food & Beverage, E-commerce and Retail. Products on record for it: Baking Tools, Icing Colors, Cake Decorating Supplies and Baking Mixes. Reported revenue is $50M (2022). Its tagline reads: "Baking and Decorating Since 1929".
- Sector
- Consumer Goods
- Headquarters
- Woodridge, United States
- Founded
- 1929
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Founders
- Wilton D. Wilton
- Products
- Baking Tools, Icing Colors, Cake Decorating Supplies, Baking Mixes
wilton.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wilton.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wilton.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wilton.com
Neighbours of #98,147 in our worldwide ranking — each with its own report.
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