Last updated: September 2026
Global rank: Worldwide · 2026-09
#32,107
AI visibility: Grade A
87
SEO health: Latest audit
87
Visits
877.8K
per month, estimated
Keywords
41.8K
ranking in Google
Organic share
100%
877.7K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of wilson.com
wilson.com Web Traffic Statistics
Key findings
- Wilson Sporting Goods (Sports Equipment) is ranked #32,107 worldwide in our September 2026 domain ranking, inside the top 100,000, up 238 places from #32,345 in August 2026.
- It is estimated to receive about 877,800 visits a month from search, 100% of it organic, across 41,800 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 165 lines.
- Its last technical audit scored 87/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #32,107 | ▲ 238 |
| August 2026 | #32,345 | ▲ 5,961 |
| July 2026 | #38,306 | ▼ 2,086 |
| June 2026 | #36,220 | — |
| May 2026 | #36,220 | ▼ 209 |
| April 2026 | #36,011 | ▼ 2,785 |
| March 2026 | #33,226 | ▲ 587 |
| February 2026 | #33,813 | — |
What this company does
Wilson Sporting Goods has been crafting top-tier sports equipment for over a century, starting with tennis rackets that revolutionized the game and expanding into basketballs used in every NBA matchup. They serve athletes from weekend warriors to professional stars, delivering gear that's built to last through intense play. What sets Wilson apart is their obsessive focus on innovation, like the trampoline-inspired po…
Our read on the site
The overall SEO health of wilson.com is concerning, primarily due to the absence of critical on-page elements such as title tags and meta descriptions. While the site performs well in terms of accessibility and SEO scores, significant technical and content gaps need to be addressed to enhance visibility and user experi…
wilson.com Traffic and Visitor Engagement
Search engines send wilson.com an estimated 877,800 visits a month. Effectively all of it is organic — about 877,700 visits from unpaid results. Paid search contributes only about 58 visits a month. Spread across 41,800 ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
877.8K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
877.7K
100% of all traffic
Paid visits
58
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
wilson.com AI Visibility
wilson.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
wilson.com LLMS.txt
The llms.txt on wilson.com runs to 165 lines (8,081 characters) across 12 sections, last generated in May 2026. It introduces the site as "Wilson Sporting Goods". It tells AI engines the business works in Sports Equipment Manufacturing, Athletic Apparel and Team Sports Gear. It describes 5 products, with prices such as Pro Staff Tennis Racket at $250, NBA Official Basketball at $200 and A2000 Baseball Glove at $300. Services it lists include Custom Team Gear, Gear Repair, Product Customization and Youth Clinics. The audience it names is Athletes, teams, coaches, aged 13-55 (Global). Technologies it mentions include HTTPS. The keywords it claims start with "Wilson sports equipment", "tennis rackets", "basketball gear" and "baseball gloves".
Status
Published
AI engines can read it
Lines
165
In the file
Size
8.1K
Characters
Sections
12
Updated May 2, 2026
What the file says
# Wilson Sporting Goods ## About Wilson Sporting Goods stands as a pillar in the sports world, producing everything from the iconic basketballs bounced in NBA arenas to tennis rackets wielded by grand slam winners. Founded over a hundred years ago, they've evolved from humble beginnings into a global powerhouse supplying gear for multiple sports. Their commitment to quality shines through in products tested by pros and backed by decades of expertise. Tennis enthusiasts grab Pro Staff rackets for precision control, while baseball players love the A2000 gloves that break in just right. Basketball lines feature the official NBA ball, complete with pebbled channels for grip. Golfers swing Triad tech drivers for forgiveness on off-center hits. Beyond hard goods, apparel keeps athletes cool and dry during marathons of play. Wilson serves recreational players, high school teams, college squads, and elite pros alike. Innovation drives them—think 3D printing for custom fits or sustainable yarns in socks. Community involvement includes scholarships and clinics for kids. E-commerce site makes buying easy with sizing guides and videos. Warranties cover defects, and care tips extend gear life. They've adapted to trends like padel and pickleball paddles. Factories blend automation with artisan touches. Global shipping reaches remote islands to urban jungles. Endorsements from stars build tr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Pro Staff Tennis Racket$250
- NBA Official Basketball$200
- A2000 Baseball Glove$300
- Staff Model Golf Irons$1200/set
- Rush Pro Tennis Shoes$140
Services it tells AI about
- Custom Team GearContact for quote
- Gear Repair$50+
- Product CustomizationVaries
- Youth ClinicsContact
Competitors it names
Audience it targets
Athletes, teams, coaches · 13-55 · Global
Company type
Private
wilson.com Organic Keywords
Google lists wilson.com for about 41,800 keywords, which together bring an estimated 877,700 organic visits a month.
Ranking keywords
41.8K
Found in Google for this domain
Visits they bring
877.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
wilson.com SEO Audit
The latest technical audit of wilson.com scored 87 out of 100 overall. Performance is its weakest area at 78, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
wilson.com Competitors and Alternatives
Wilson Sporting Goods's company profile names https://www.head.com, https://www.adidas.com, https://www.nike.com and https://www.underarmour.com as competitors. Its own llms.txt adds https://www.babolat.com and https://www.rawlings.com. Outside its market, the domains ranked closest to it in our worldwide ranking are broker.ru, servethehome.com, nic.icu and entertainmentearth.com.
wilson.com Company Profile
Wilson Sporting Goods has been crafting top-tier sports equipment for over a century, starting with tennis rackets that revolutionized the game and expanding into basketballs used in every NBA matchup. They serve athletes from weekend warriors to professional stars, delivering gear that's built to last through intense play. What sets Wilson apart is their obsessive focus on innovation, like the trampoline-inspired po…
Founded in 1914 (about 112 years ago), Wilson Sporting Goods is based in Chicago, USA. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Thomas E. Wilson. Its profile files it under Sports Equipment, with further tags for Tennis, Basketball and Baseball. Products on record for it: Tennis Rackets, Basketballs, Baseball Gloves and Golf Clubs. Total funding on record is Acquired. Its tagline reads: "Gear that powers champions on courts and fields everywhere".
- Sector
- Sports Equipment
- Headquarters
- Chicago, USA
- Founded
- 1914
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Acquired
- Founders
- Thomas E. Wilson
- Products
- Tennis Rackets, Basketballs, Baseball Gloves, Golf Clubs
wilson.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
wilson.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for wilson.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to wilson.com
Neighbours of #32,107 in our worldwide ranking — each with its own report.
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