Last updated: August 2026
Global rank: Worldwide · 2026-08
#22,471
AI visibility: Grade A
87
SEO health: Latest audit
75
Visits
448.6K
per month, estimated
Keywords
67.1K
ranking in Google
Organic share
100%
448.6K organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of whoscored.com
whoscored.com Web Traffic Statistics
Key findings
- WhoScored (Sports Analytics) is ranked #22,471 worldwide in our August 2026 domain ranking, inside the top 100,000, up 2,898 places from #25,369 in July 2026.
- It is estimated to receive about 448,600 visits a month from search, 100% of it organic, across 67,100 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 132 lines.
- Its last technical audit scored 75/100, with "Implement a Robots.txt file" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #22,471 | ▲ 2,898 |
| July 2026 | #25,369 | ▼ 3,449 |
| June 2026 | #21,920 | — |
| May 2026 | #21,920 | ▼ 3,557 |
| April 2026 | #18,363 | ▲ 7,903 |
| March 2026 | #26,266 | ▲ 1,339 |
| February 2026 | #27,605 | — |
What this company does
WhoScored.com focuses on delivering live football scores, full match results, and player ratings drawn from leading leagues and competitions worldwide. The site tracks games in real time while also storing post-match data that covers team patterns and individual contributions. Beyond the numbers that appear on a scoreboard, it presents ratings calculated from events on the pitch, giving visitors a clearer sense of ho…
Our read on the site
Significant improvements needed. 1 critical issue. 2 high-priority issues.
whoscored.com Traffic and Visitor Engagement
Search engines send whoscored.com an estimated 448,600 visits a month. Effectively all of it is organic — about 448,600 visits from unpaid results. Spread across 67,100 ranking keywords, that averages roughly 6.7 organic visits per keyword.
Monthly visits
448.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
448.6K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
whoscored.com AI Visibility
whoscored.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
whoscored.com LLMS.txt
The llms.txt on whoscored.com runs to 132 lines (5,462 characters) across 12 sections, last generated in March 2026. It introduces the site as "WhoScored - Football Statistics and Live Scores". It tells AI engines the business works in Sports Analytics, Technology and Data Services. It describes 3 products, with prices such as Live Football Scores at Free. Services it lists include Custom Data Analytics and API Integration. The audience it names is Football Fans, Sports Analysts, Enthusiasts, Media Professionals, aged 18-35 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Python. The keywords it claims start with "football statistics", "live scores", "player ratings" and "match analysis".
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.5K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# WhoScored - Football Statistics and Live Scores ## About WhoScored is a premier sports analytics platform specializing in football, offering live scores, match results, and detailed player ratings from top leagues and competitions worldwide. The platform caters to football fans, analysts, and enthusiasts by providing in-depth statistics and insights to enhance the viewing experience. With a commitment to accuracy and timeliness, WhoScored empowers users to engage more deeply with the sport they love. **Areas of Work:** Sports Analytics, Technology, Data Services ## Things to Remember - **Website:** https://whoscored.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Live Football Scores** (Free): Real-time updates on football match scores from global leagues and competitions. - **Player Ratings** (Contact for pricing): Detailed performance metrics and ratings for individual players based on match data. - **Match Statistics** (Contact for pricing): Comprehensive statistical breakdowns of football matches, including possession, shots, and more. ## Services - **Custom Data Analytics** (Contact for quote): Tailored
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Live Football ScoresFree
- Player RatingsContact for pricing
- Match StatisticsContact for pricing
Services it tells AI about
- Custom Data AnalyticsContact for quote
- API IntegrationContact for quote
Competitors it names
Audience it targets
Football Fans, Sports Analysts, Enthusiasts, Media Professionals · 18-35 · Global
Company type
Private · actively hiring
whoscored.com Organic Keywords
Google lists whoscored.com for about 67,100 keywords, which together bring an estimated 448,600 organic visits a month.
Ranking keywords
67.1K
Found in Google for this domain
Visits they bring
448.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
whoscored.com SEO Audit
The latest technical audit of whoscored.com scored 75 out of 100 overall. Performance is its weakest area at 41, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Robots.txt file
- HighGenerate and submit a Sitemap
- HighOptimize page load speed
- MediumMinimize HTTP requests
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
whoscored.com Competitors and Alternatives
WhoScored's company profile names espn.com, goal.com and football365.com as competitors. Its own llms.txt adds sofascore.com and flashscore.com. Outside its market, the domains ranked closest to it in our worldwide ranking are xcdnpro.com, autotask.net, istudiosg.com and fhgte.com.
whoscored.com Company Profile
WhoScored.com focuses on delivering live football scores, full match results, and player ratings drawn from leading leagues and competitions worldwide. The site tracks games in real time while also storing post-match data that covers team patterns and individual contributions. Beyond the numbers that appear on a scoreboard, it presents ratings calculated from events on the pitch, giving visitors a clearer sense of ho…
Founded in 2010 (about 16 years ago), WhoScored is based in London, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under Sports Analytics, with further tags for Technology, Data Services and Subscription-based. Products on record for it: Live Football Scores, Player Ratings and Match Statistics. Its tagline reads: "Football Statistics | Football Live Scores".
- Sector
- Sports Analytics
- Headquarters
- London, United Kingdom
- Founded
- 2010
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Live Football Scores, Player Ratings, Match Statistics
whoscored.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
whoscored.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for whoscored.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to whoscored.com
Neighbours of #22,471 in our worldwide ranking — each with its own report.
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