whitehouse.gov — August 2026 traffic, keywords & AI visibility

Search engines send whitehouse.gov an estimated 10.9 million visits a month. Effectively all of it is organic — about 10.9 million visits from unpaid results. Spread across 220,500 ranking keywords, that averages roughly 49 organic visits per keyword.

whitehouse.gov scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (17/20).

The llms.txt on whitehouse.gov runs to 154 lines (7,530 characters) across 12 sections, last generated in April 2026. It introduces the site as "COVID-19 Origins | The White House". It tells AI engines the business works in Government Administration, Public Health and Pandemic Management. It describes 4 products, with prices such as COVID-19 Vaccine Tracker at Free, Origins Investigation Report at Free and Symptom Checker App at Free. Services it lists include Public Health Briefings, Testing Site Locator, Vaccine Education and Long COVID Support. The audience it names is U.S. Public, aged All Ages (United States). Technologies it mentions include HTTPS Secure, Viewport Responsive, Robots.txt, Sitemap.xml and LLM Optimized. The keywords it claims start with "COVID-19 origins", "COVID-19 vaccine", "COVID-19 variants" and "Long COVID". It gives the company type as Government.

# COVID-19 Origins | The White House

## About
The White House leads the nation's response to public health emergencies, with a sharp focus on COVID-19 from its earliest days. It disseminates official stances on virus origins, including lab leak discussions backed by intelligence. Vaccine rollouts, variant tracking, and long COVID support fall under its umbrella. Daily updates cut through media noise, offering data straight from federal experts. Policies shape everything from mask mandates to booster shots. The administration serves all Americans, prioritizing vulnerable groups hit hardest. Economic fallout gets tackled via stimulus tied to health metrics. Global coordination happens through summits and WHO liaisons. Resources cover symptoms, testing sites, and mental health amid isolation. Myths about vaccines get debunked with science. Travel advisories evolve with new strains. Briefings feature top docs and officials for transparency. Origins probes reveal funding trails and lab safety lapses. Public trust hinges on clear comms during fear. Multilingual tools reach immigrants and non-English speakers. Partnerships boost local clinics' capacities. Recovery plans blend health with jobs data. Science advisors push evidence-based shifts. It's the go-to for verified news. Leadership here defines crisis handling for generations.

**Areas of Work:** Government Administration, Publi

Google lists whitehouse.gov for about 220,500 keywords, which together bring an estimated 10.9 million organic visits a month.

The latest technical audit of whitehouse.gov scored 94 out of 100 overall. SEO is its weakest area at 85, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

The White House's company profile names congress.gov, state.gov and whitehousehistory.org as competitors. Its own llms.txt adds https://www.cdc.gov, https://www.who.int, https://www.nih.gov, https://www.healthline.com, https://www.mayoclinic.org and https://www.webmd.com. Outside its market, the domains ranked closest to it in our worldwide ranking are costco.com, xing.com, tiktokpangle.us and umich.edu.

congress.gov

state.gov

whitehousehistory.org

https://www.cdc.gov

https://www.who.int

https://www.nih.gov

https://www.healthline.com

https://www.mayoclinic.org