Last updated: September 2026
Global rank: Worldwide · 2026-09
#11,000
AI visibility: Grade A+
92
SEO health: Latest audit
75
Visits
260.1K
per month, estimated
Keywords
50.5K
ranking in Google
Organic share
100%
260.1K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of which.co.uk
which.co.uk Web Traffic Statistics
Key findings
- Which (Consumer Advocacy) is ranked #11,000 worldwide in our September 2026 domain ranking, inside the top 100,000, up 98 places from #11,098 in August 2026.
- It is estimated to receive about 260,100 visits a month from search, 100% of it organic, across 50,500 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 75/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #11,000 | ▲ 98 |
| August 2026 | #11,098 | ▼ 198 |
| July 2026 | #10,900 | ▼ 357 |
| June 2026 | #10,543 | — |
| May 2026 | #10,543 | ▼ 663 |
| April 2026 | #9,880 | ▼ 414 |
| March 2026 | #9,466 | ▼ 601 |
| February 2026 | #8,865 | — |
What this company does
Which? carries out its own testing on products and services across many categories, from household appliances and electronics to financial products and utilities. The results feed into detailed reviews and buying advice that focus on real performance, reliability, and value rather than marketing claims. This work has been built over decades with a straightforward aim: to give people clear information they can use whe…
Our read on the site
The overall SEO health of which.co.uk is moderate, with a strong accessibility score but significant performance issues. The site lacks H1 tags and has several images missing alt attributes, which can hinder search visibility and user experience.
which.co.uk Traffic and Visitor Engagement
Search engines send which.co.uk an estimated 260,100 visits a month. Effectively all of it is organic — about 260,100 visits from unpaid results. Spread across 50,500 ranking keywords, that averages roughly 5.1 organic visits per keyword.
Monthly visits
260.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
260.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
which.co.uk AI Visibility
which.co.uk scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
which.co.uk LLMS.txt
The llms.txt on which.co.uk runs to 137 lines (6,397 characters) across 12 sections, last generated in March 2026. It introduces the site as "Which? - Consumer Advocacy and Product Reviews". It tells AI engines the business works in Consumer Advocacy, Product Reviews and Digital Media. It describes 3 products, with prices such as Product Reviews Subscription at £9.99/month and Which? Magazine at £5.99/issue or Included in Subscription. Services it lists include Consumer Advice and Legal Support for Consumers. The audience it names is General Consumers, Homeowners, Tech Enthusiasts, aged 25-54 (United Kingdom). Technologies it mentions include React, Node.js, AWS, MySQL and Google Analytics. The keywords it claims start with "consumer reviews", "product comparisons", "best products 2023" and "independent reviews".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# Which? - Consumer Advocacy and Product Reviews ## About Which? is a leading consumer advocacy organization based in the UK, dedicated to providing independent and unbiased reviews on a wide range of products and services. Since its founding in 1957, it has empowered millions of consumers to make informed purchasing decisions through trusted advice and comparison tools. The organization focuses on quality, transparency, and trust to help navigate the complexities of consumer choices. Its mission is to enhance the purchasing experience by offering reliable information and resources. **Areas of Work:** Consumer Advocacy, Product Reviews, Digital Media ## Things to Remember - **Website:** https://which.co.uk - **Address:** 2 Marylebone Road, London, NW1 4DF, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7770-7000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Product Reviews Subscription** (£9.99/month): Access to comprehensive, independent reviews on thousands of products across categories like electronics, appliances, and more. - **Comparison Tools** (Included in Subscription): Interactive tools to compare products and services based on price, features, and user ratings to make infor
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Product Reviews Subscription£9.99/month
- Comparison ToolsIncluded in Subscription
- Which? Magazine£5.99/issue or Included in Subscription
Services it tells AI about
- Consumer AdviceFree with Subscription
- Legal Support for ConsumersContact for quote
Competitors it names
Audience it targets
General Consumers, Homeowners, Tech Enthusiasts · 25-54 · United Kingdom
Company type
Private · actively hiring
which.co.uk Organic Keywords
Google lists which.co.uk for about 50,500 keywords, which together bring an estimated 260,100 organic visits a month.
Ranking keywords
50.5K
Found in Google for this domain
Visits they bring
260.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
which.co.uk SEO Audit
The latest technical audit of which.co.uk scored 75 out of 100 overall. Performance is its weakest area at 20, while accessibility scores highest at 97. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighAdd Alt Text to Images
- CriticalOptimize Page Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
which.co.uk Competitors and Alternatives
Which's company profile names consumerreports.org, trustpilot.com and goodhousekeeping.com as competitors. Its own llms.txt adds cnet.com and techradar.com. Outside its market, the domains ranked closest to it in our worldwide ranking are educationboardresults.gov.bd, christies.com, googleoptimize.com and wartsila.com.
which.co.uk Company Profile
Which? carries out its own testing on products and services across many categories, from household appliances and electronics to financial products and utilities. The results feed into detailed reviews and buying advice that focus on real performance, reliability, and value rather than marketing claims. This work has been built over decades with a straightforward aim: to give people clear information they can use whe…
Founded in 1957 (about 69 years ago), Which is based in London, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Consumer Advocacy, with further tags for Product Reviews, Digital Media and Subscription Model. Products on record for it: Product Reviews, Consumer Advice and Comparison Tools. Reported revenue is $50M (2022). Its tagline reads: "Your guide to finding the best products and services".
- Sector
- Consumer Advocacy
- Headquarters
- London, United Kingdom
- Founded
- 1957
- Employees
- 501-1000
- Revenue
- $50M (2022)
- Funding
- Not Disclosed
- Products
- Product Reviews, Consumer Advice, Comparison Tools
which.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
which.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for which.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to which.co.uk
Neighbours of #11,000 in our worldwide ranking — each with its own report.
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