webmd.com — September 2026 traffic, keywords & AI visibility

webmd.com draws an estimated 71.0 million visits a month from search engines. Effectively all of it is organic — about 71.0 million visits from unpaid results. Paid search contributes only about 37 visits a month. Spread across 4.8 million ranking keywords, that averages roughly 15 organic visits per keyword.

On our AI visibility scale webmd.com earns 89 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (17/20).

The llms.txt on webmd.com runs to 140 lines (5,877 characters) across 12 sections, last generated in March 2026. It introduces the site as "WebMD - Trusted Health Information". It tells AI engines the business works in Healthcare, Digital Media and Health Technology. It describes 3 products, with prices such as Health Information Services at Free, WebMD Mobile App at Free with in-app purchases and Community Support Forums at Free. Services it lists include Expert Medical Commentary, Health Education Programs and Personalized Health Insights. The audience it names is General Public, Patients, Caregivers, Health Enthusiasts, aged All ages (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and AWS. The keywords it claims start with "health information", "medical news", "trustworthy health" and "educational services". It gives the company type as Public and says it is hiring.

# WebMD - Trusted Health Information

## About
WebMD is a leading source for trustworthy and timely health and medical news and information. They provide credible health content, supportive community forums, and educational services by blending award-winning expertise, expert commentary, and medical review. Serving millions globally, WebMD empowers individuals to make informed health decisions with accessible and reliable resources.

**Areas of Work:** Healthcare, Digital Media, Health Technology

## Things to Remember
- **Website:** https://webmd.com
- **Address:** New York, United States
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** 24/7
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 1000
- **Revenue:** $1.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Health Information Services** (Free): Comprehensive online database of health and medical information reviewed by experts.
- **WebMD Mobile App** (Free with in-app purchases): Mobile application for on-the-go access to health information, symptom checkers, and personalized content.
- **Community Support Forums** (Free): Online platforms for users to connect, share experiences, and seek advice on health topics.

## Services
- **Expert Medical Commentary** (Contact for quote): Access to insights and advice from certified medical profession

Google lists webmd.com for about 4.8 million keywords, which together bring an estimated 71.0 million organic visits a month.

The latest technical audit of webmd.com scored 67 out of 100 overall. Performance is its weakest area at 60, while SEO scores highest at 85. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

WebMD's company profile names healthline.com, mayoclinic.org and drugs.com as competitors. Its own llms.txt adds medlineplus.gov, verywellhealth.com and nih.gov. Outside its market, the domains ranked closest to it in our worldwide ranking are change.org, xhamster46.desi, caixa.gov.br and app-ads-services.com.

healthline.com

mayoclinic.org

drugs.com

medlineplus.gov

verywellhealth.com

nih.gov