Last updated: August 2026
Global rank: Worldwide · 2026-08
#76,236
AI visibility: Grade A
87
SEO health: Latest audit
74
Visits
255.1K
per month, estimated
Keywords
6.5K
ranking in Google
Organic share
100%
255.1K organic visits
LLMS.txt
Published
129 lines AI engines can read
You're seeing the free preview of visitwales.com
visitwales.com Web Traffic Statistics
Key findings
- Visit Wales (Travel & Tourism) is ranked #76,236 worldwide in our August 2026 domain ranking, inside the top 100,000, down 1,479 places from #74,757 in July 2026.
- It is estimated to receive about 255,100 visits a month from search, 100% of it organic, across 6,542 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 129 lines.
- Its last technical audit scored 74/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #76,236 | ▼ 1,479 |
| July 2026 | #74,757 | ▲ 1,085 |
| June 2026 | #75,842 | — |
| May 2026 | #75,842 | ▼ 4,911 |
| April 2026 | #70,931 | ▼ 3,145 |
| March 2026 | #67,786 | ▲ 1,747 |
| February 2026 | #69,533 | — |
What this company does
Visit Wales operates as the official tourism site for the country, bringing together details on accommodations, attractions, and regional highlights to help people plan time away. Users can browse options for places to stay, things to do like walking routes or outdoor pursuits, and specific destinations that suit different preferences. The focus stays on practical ideas for short breaks, family trips, or weekend geta…
Our read on the site
Significant improvements needed. 1 critical issue.
visitwales.com Traffic and Visitor Engagement
visitwales.com draws an estimated 255,100 visits a month from search engines. Effectively all of it is organic — about 255,100 visits from unpaid results. Spread across 6,542 ranking keywords, that averages roughly 39 organic visits per keyword.
Monthly visits
255.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
255.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
visitwales.com AI Visibility
On our AI visibility scale visitwales.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
visitwales.com LLMS.txt
The llms.txt on visitwales.com runs to 129 lines (5,323 characters) across 12 sections, last generated in April 2026. It introduces the site as "Visit Wales - Official Tourism Website". It tells AI engines the business works in Travel & Tourism, Hospitality and Web Services. It describes 3 products, with prices such as Outdoor Activity Recommendations at Free. Services it lists include Travel Consultation. The audience it names is Families, Tourists, Adventure Seekers, aged All ages (Global). Technologies it mentions include WordPress, HTML5, CSS3, JavaScript and Google Analytics. The keywords it claims start with "UK holidays", "family breaks", "weekend getaways" and "walking holidays". It gives the company type as Public.
Status
Published
AI engines can read it
Lines
129
In the file
Size
5.3K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Visit Wales - Official Tourism Website ## About Visit Wales is the official tourism website for Wales, dedicated to providing visitors with a wealth of information about holiday ideas, family breaks, and weekend getaways. The platform serves tourists looking to explore the beautiful landscapes and rich culture of Wales, offering curated experiences and travel tips. With a focus on outdoor activities, Visit Wales aims to inspire travelers to discover the beauty of the region right on their doorstep. **Areas of Work:** Travel & Tourism, Hospitality, Web Services ## Things to Remember - **Website:** https://visitwales.com - **Address:** Not Available, Cardiff, United Kingdom - **Contact:** [email protected] - **Phone:** +44-29-2082-1000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Public - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Not currently hiring ## Products - **Travel Guides** (Contact for pricing): Comprehensive guides covering various destinations and activities in Wales. - **Holiday Packages** (Contact for pricing): Curated holiday packages for families and individuals looking to explore Wales. - **Outdoor Activity Recommendations** (Free): Suggestions for outdoor activities including hiking, biking, and adventure sports. ## Services - **Travel Consultation** ($50/hour): Personali
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Travel GuidesContact for pricing
- Holiday PackagesContact for pricing
- Outdoor Activity RecommendationsFree
Services it tells AI about
- Travel Consultation$50/hour
Competitors it names
Audience it targets
Families, Tourists, Adventure Seekers · All ages · Global
Company type
Public
visitwales.com Organic Keywords
Google lists visitwales.com for about 6,542 keywords, which together bring an estimated 255,100 organic visits a month.
Ranking keywords
6.5K
Found in Google for this domain
Visits they bring
255.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
visitwales.com SEO Audit
The latest technical audit of visitwales.com scored 74 out of 100 overall. Performance is its weakest area at 27, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Images for Performance
- HighLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
visitwales.com Competitors and Alternatives
Visit Wales's company profile names visitengland.com, scotland.com and discovernorthernireland.com as competitors. Its own llms.txt adds visitbritain.com and visitscotland.com. Outside its market, the domains ranked closest to it in our worldwide ranking are party-calendar.net, biltema.dk, goldpricez.com and requ.ru.
visitwales.com Company Profile
Visit Wales operates as the official tourism site for the country, bringing together details on accommodations, attractions, and regional highlights to help people plan time away. Users can browse options for places to stay, things to do like walking routes or outdoor pursuits, and specific destinations that suit different preferences. The focus stays on practical ideas for short breaks, family trips, or weekend geta…
Visit Wales is headquartered in Cardiff, United Kingdom. Its profile files it under Travel & Tourism, with further tags for Hospitality, Web Services and B2C. Products on record for it: Travel Guides, Holiday Packages and Outdoor Activity Recommendations. Its tagline reads: "UK holidays, short breaks, and wonderful weekends in Wales".
- Sector
- Travel & Tourism
- Headquarters
- Cardiff, United Kingdom
- Founded
- Not Disclosed
- Employees
- Not Disclosed
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Travel Guides, Holiday Packages, Outdoor Activity Recommendations
visitwales.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
visitwales.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for visitwales.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to visitwales.com
Neighbours of #76,236 in our worldwide ranking — each with its own report.
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