Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,215
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
11.2M
per month, estimated
Keywords
1.1M
ranking in Google
Organic share
100%
11.2M organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of variety.com
A snapshot of how variety.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Variety operates as a longstanding source of news and analysis focused on the entertainment sector. Its coverage spans film, television, music, and live theater, with attention paid to production updates, executive changes, box office results, and the business decisions that influence projects from development through release. The site publishes a steady stream of articles, interviews, and reviews drawn from direct r…
Our read on the site
The overall SEO health of https://variety.com is critically poor, with significant deficiencies in on-page SEO elements such as missing title and meta description tags. Additionally, technical issues like the absence of a viewport meta tag, robots.txt, and sitemap.xml further hinder the site's performance and visibilit…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
11.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.2M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.1M
Found in Google for this domain
Visits they bring
11.2M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Variety operates as a longstanding source of news and analysis focused on the entertainment sector. Its coverage spans film, television, music, and live theater, with attention paid to production updates, executive changes, box office results, and the business decisions that influence projects from development through release. The site publishes a steady stream of articles, interviews, and reviews drawn from direct r…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for variety.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,215 in our worldwide ranking — each with its own report.
You are looking at one domain. variety.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 6, 2026
# Variety - Entertainment News ## About Variety is a premier entertainment news platform offering comprehensive coverage of the film, television, and digital media industries. It provides critical insights, reviews, and analysis of the latest trends, award shows, and box office performances. Catering to both industry professionals and enthusiasts, Variety is a trusted source for staying informed about the ever-evolving world of entertainment. **Areas of Work:** Media, Entertainment, Digital Publishing ## Things to Remember - **Website:** https://variety.com - **Address:** Los Angeles, California, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Entertainment News Subscription** (Contact for pricing): Access to premium entertainment news articles, exclusive interviews, and industry updates. - **Film Reviews** (Included in Subscription): In-depth reviews and critiques of the latest films by industry experts. - **Industry Reports** (Contact for pricing): Detailed reports on entertainment industry trends, box office data, and market analysis. ## Services - **Event Coverage** (Contact for quote): Live coverage and analysis of major ent
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Entertainment Professionals, Film Enthusiasts, Media Consumers · 18-54 · Global
Company type
Private · actively hiring