Last updated: September 2026
Global rank: Worldwide · 2026-09
#41,867
AI visibility: Grade A+
94
SEO health: Latest audit
92
Visits
219.4K
per month, estimated
Keywords
76.5K
ranking in Google
Organic share
100%
219.4K organic visits
LLMS.txt
Published
153 lines AI engines can read
You're seeing the free preview of valuepenguin.com
valuepenguin.com Web Traffic Statistics
Key findings
- ValuePenguin (Insurance Technology) is ranked #41,867 worldwide in our September 2026 domain ranking, inside the top 100,000, down 790 places from #41,077 in August 2026.
- It is estimated to receive about 219,400 visits a month from search, 100% of it organic, across 76,500 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 153 lines.
- Its last technical audit scored 92/100, with "Implement LLMS.txt for Link Management" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #41,867 | ▼ 790 |
| August 2026 | #41,077 | ▼ 105 |
| July 2026 | #40,972 | ▼ 1,529 |
| June 2026 | #39,443 | — |
| May 2026 | #39,443 | ▼ 2,352 |
| April 2026 | #37,091 | ▼ 882 |
| March 2026 | #36,209 | ▼ 1,242 |
| February 2026 | #34,967 | — |
What this company does
ValuePenguin provides information and comparison tools focused on insurance products, including life, auto, and health policies. The site collects details from multiple providers and organizes them into tables and guides that show coverage options, costs, and eligibility factors. Users can review explanations of policy features and adjust inputs such as age, location, and desired limits to see how results change, all…
Our read on the site
ValuePenguin demonstrates strong overall SEO health with a perfect SEO score of 100/100 and solid performance metrics. However, there are opportunities for content expansion and technical enhancements that could further improve user experience and search visibility.
valuepenguin.com Traffic and Visitor Engagement
valuepenguin.com draws an estimated 219,400 visits a month from search engines. Effectively all of it is organic — about 219,400 visits from unpaid results. Paid search contributes only about 22 visits a month. Spread across 76,500 ranking keywords, that averages roughly 2.9 organic visits per keyword.
Monthly visits
219.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
219.4K
100% of all traffic
Paid visits
22
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
valuepenguin.com AI Visibility
On our AI visibility scale valuepenguin.com earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
valuepenguin.com LLMS.txt
The llms.txt on valuepenguin.com runs to 153 lines (6,842 characters) across 12 sections, last generated in March 2026. It introduces the site as "ValuePenguin - Insurance Comparison & Financial Tools". It tells AI engines the business works in Insurance Technology, Financial Services and Data Analytics. It describes 4 products, with prices such as Auto Insurance Comparison Tool at Free, Life Insurance Finder at Free and Health Insurance Guide at Free. Services it lists include Personal Finance Consultation and Insurance Policy Analysis. The audience it names is Professionals, Families, Young Adults, Small Business Owners, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, Google Analytics and Python. The keywords it claims start with "insurance comparison", "auto insurance", "life insurance" and "health insurance".
Status
Published
AI engines can read it
Lines
153
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 18, 2026
What the file says
# ValuePenguin - Insurance Comparison & Financial Tools ## About ValuePenguin is a leading platform that offers free resources and tools to help consumers make informed financial decisions. Specializing in insurance, it assists users in finding the best life, auto, and health insurance policies tailored to their needs. By leveraging data-driven insights, ValuePenguin simplifies the complexities of insurance and personal finance, empowering users with clarity and confidence. **Areas of Work:** Insurance Technology, Financial Services, Data Analytics ## Things to Remember - **Website:** https://valuepenguin.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Auto Insurance Comparison Tool** (Free): A tool to compare auto insurance policies from multiple providers based on coverage, price, and user needs. - **Life Insurance Finder** (Free): Helps users find life insurance plans that match their financial goals and family needs with detailed comparisons. - **Health Insurance Guide** (Free): Provides resources and tools to navigate health insurance options and select the best plan for individual or fa
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Auto Insurance Comparison ToolFree
- Life Insurance FinderFree
- Health Insurance GuideFree
- Homeowners Insurance QuotesFree
Services it tells AI about
- Personal Finance ConsultationContact for quote
- Insurance Policy AnalysisContact for quote
Competitors it names
Audience it targets
Professionals, Families, Young Adults, Small Business Owners · 25-54 · Global
Company type
Private · actively hiring
valuepenguin.com Organic Keywords
Google lists valuepenguin.com for about 76,500 keywords, which together bring an estimated 219,400 organic visits a month.
Ranking keywords
76.5K
Found in Google for this domain
Visits they bring
219.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
valuepenguin.com SEO Audit
The latest technical audit of valuepenguin.com scored 92 out of 100 overall. Performance is its weakest area at 86, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement LLMS.txt for Link Management
- HighExpand Content on Emerging Insurance Trends
- CriticalOptimize for Mobile Responsiveness
- MediumEnhance Internal Linking Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
valuepenguin.com Competitors and Alternatives
ValuePenguin's company profile names nerdwallet.com, thezebra.com and policygenius.com as competitors. Its own llms.txt adds bankrate.com, insure.com and money.com. Outside its market, the domains ranked closest to it in our worldwide ranking are picryl.com, vibsery.com, ipsharkk.com and rbs.co.uk.
valuepenguin.com Company Profile
ValuePenguin provides information and comparison tools focused on insurance products, including life, auto, and health policies. The site collects details from multiple providers and organizes them into tables and guides that show coverage options, costs, and eligibility factors. Users can review explanations of policy features and adjust inputs such as age, location, and desired limits to see how results change, all…
ValuePenguin was founded in 2014, about 12 years ago, and is headquartered in New York, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Insurance Technology, with further tags for Financial Services, Data Analytics and B2C. Products on record for it: Insurance Comparison Tools, Financial Decision-Making Resources and Personal Finance Guides. Total funding on record is Bootstrapped. Its tagline reads: "Insuring Your Decisions With Data".
- Sector
- Insurance Technology
- Headquarters
- New York, United States
- Founded
- 2014
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Insurance Comparison Tools, Financial Decision-Making Resources, Personal Finance Guides
valuepenguin.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
valuepenguin.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for valuepenguin.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to valuepenguin.com
Neighbours of #41,867 in our worldwide ranking — each with its own report.
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