Last updated: August 2026

Aug 2026

usaswimming.org — August 2026 traffic, keywords & AI visibility

USA SwimmingSports Governance

Global rank: Worldwide · 2026-08

#92,242

AI visibility: Grade A

85

SEO health: Latest audit

60

Visits

271.1K

per month, estimated

Keywords

14.5K

ranking in Google

Organic share

100%

271.0K organic visits

LLMS.txt

Published

150 lines AI engines can read

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usaswimming.org Web Traffic Statistics

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Key findings

  • USA Swimming (Sports Governance) is ranked #92,242 worldwide in our August 2026 domain ranking, inside the top 100,000, up 3,670 places from #95,912 in July 2026.
  • It is estimated to receive about 271,100 visits a month from search, 100% of it organic, across 14,500 ranking keywords.
  • Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 150 lines.
  • Its last technical audit scored 60/100, with "Add a Meta Description" the highest-priority fix.
usaswimming.org global rank history
MonthRankMove
August 2026#92,242▲ 3,670
July 2026#95,912▼ 5,268
June 2026#90,644—
May 2026#90,644▼ 4,109
April 2026#86,535▼ 3,961
March 2026#82,574▲ 548
February 2026#83,122—

What this company does

USA Swimming stands as the national governing body for the sport of swimming in the United States, overseeing everything from grassroots programs to elite Olympic training. They sanction thousands of competitions each year, certify coaches and officials, and provide essential resources for athletes at every level. Beyond events, they emphasize swimmer safety through initiatives like safety training and water quality…

Our read on the site

The overall SEO health of usaswimming.org is concerning, with significant issues in on-page optimization and performance metrics. The site has multiple broken links, missing meta descriptions, and lacks proper image alt attributes, which hinder its visibility and user experience.

Sports GovernanceAquaticsOlympic SportsNon-ProfitMembership PackagesCoach Certification

usaswimming.org Traffic and Visitor Engagement

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usaswimming.org draws an estimated 271,100 visits a month from search engines. Effectively all of it is organic — about 271,000 visits from unpaid results. Paid search contributes only about 43 visits a month. Spread across 14,500 ranking keywords, that averages roughly 19 organic visits per keyword.

Monthly visits

271.1K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

271.0K

100% of all traffic

Paid visits

43

0.02% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

usaswimming.org AI Visibility

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On our AI visibility scale usaswimming.org earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 13 of 20 points (67/100), worth 7 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

85out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health13/20

67/100

Crawlability5/10

robots ✓ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add sitemap.xml so AI crawlers can read you.

usaswimming.org LLMS.txt

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The llms.txt on usaswimming.org runs to 150 lines (7,891 characters) across 12 sections, last generated in April 2026. It introduces the site as "USA Swimming". It tells AI engines the business works in Sports Governance, Swimming Competitions and Athlete Training. It describes 4 products, with prices such as Official Swim Gear at $20-$100. Services it lists include Coach Certification, Event Sanctioning, Official Certification and Safety Training. The audience it names is Athletes, coaches, swim clubs, aged 5-35+ (United States). Technologies it mentions include HTTPS, Viewport Meta and Robots.txt. The keywords it claims start with "swimming", "swimming competitions", "swimming training" and "swimming techniques". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

150

In the file

Size

7.9K

Characters

Sections

12

Updated Apr 27, 2026

What the file says

# USA Swimming

## About
USA Swimming serves as the powerhouse behind competitive swimming in the U.S., managing sanctions for meets big and small while certifying the pros who guide young talent. They equip clubs with training modules, safety protocols, and event calendars that keep the sport humming nationwide. From junior nationals to Olympic trials, their framework turns raw potential into podium finishes. Coaches grab cutting-edge drills from their resources, tailored for speed and endurance. Athletes join a network spanning local pools to international waters. Scholarships flow to promising kids from tough backgrounds, leveling the playing field. Annual rules updates reflect the latest in stroke efficiency and turns. They push for more public pools and school programs to hook new swimmers early. Adaptive initiatives welcome everyone into the lanes. Data portals let teams analyze splits and predict peaks. Partnerships with gear brands outfit teams affordably. Hall of fame nods inspire the next wave. Global liaisons ensure U.S. swimmers compete on world stages. Parent guides demystify the path from rec leagues to elites. Tech platforms handle seamless registrations and results. Nutrition tips and mental prep webinars build well-rounded competitors. Safety campaigns cut drownings through education. Conventions spark idea-sharing among 2,000+ clubs. Their legacy? A nation of 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Sports GovernanceSwimming CompetitionsAthlete Training

Keywords it claims

swimmingswimming competitionsswimming trainingswimming techniquesswimming eventsswimming gearUSA SwimmingUSA Swimming coachesUSA Swimming eventsswimming workouts

Technologies

HTTPSViewport MetaRobots.txt

Products it tells AI about

  • Athlete MembershipContact for pricing
  • Club MembershipContact for pricing
  • Swim America Lessons$XX per session
  • Official Swim Gear$20-$100

Services it tells AI about

  • Coach CertificationContact for pricing
  • Event SanctioningContact for pricing
  • Official CertificationContact for pricing
  • Safety TrainingContact for pricing

Competitors it names

https://swimming.orghttps://www.swimmingworldmagazine.comhttps://www.fina.orghttps://www.swimoutlet.comhttps://www.swimnews.comhttps://www.swimcamps.com

Audience it targets

Athletes, coaches, swim clubs · 5-35+ · United States

Company type

Non-Profit

usaswimming.org Organic Keywords

See all keywords

Google lists usaswimming.org for about 14,500 keywords, which together bring an estimated 271,000 organic visits a month.

Ranking keywords

14.5K

Found in Google for this domain

Visits they bring

271.0K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Sports GovernanceAquaticsOlympic SportsNon-ProfitMembership PackagesCoach Certification

usaswimming.org SEO Audit

Open full SEO report

The latest technical audit of usaswimming.org scored 60 out of 100 overall. Performance is its weakest area at 24, while accessibility scores highest at 81. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

60

Overall

67

SEO

24

Performance

81

Accessibility

Fix these first

  • CriticalAdd a Meta Description
  • CriticalFix Broken Links
  • HighOptimize Image Alt Attributes
  • HighCreate a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

usaswimming.org Competitors and Alternatives

Compare competitors

USA Swimming's company profile names https://swimming.org, https://www.swimmingworldmagazine.com, https://www.fina.org and https://www.swimoutlet.com as competitors. Its own llms.txt adds https://www.swimnews.com and https://www.swimcamps.com. Outside its market, the domains ranked closest to it in our worldwide ranking are spironolactoneinfo.com, techlib.cz, eurac.edu and deeheng789.com.

https://swimming.org
https://www.swimmingworldmagazine.com
https://www.fina.org
https://www.swimoutlet.com
https://www.swimnews.com
https://www.swimcamps.com

usaswimming.org Company Profile

View full profile

USA Swimming stands as the national governing body for the sport of swimming in the United States, overseeing everything from grassroots programs to elite Olympic training. They sanction thousands of competitions each year, certify coaches and officials, and provide essential resources for athletes at every level. Beyond events, they emphasize swimmer safety through initiatives like safety training and water quality…

USA Swimming was founded in 1980, about 46 years ago, and is headquartered in Colorado Springs, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Sports Governance, with further tags for Aquatics, Olympic Sports and Non-Profit. Products on record for it: Membership Packages and Coach Certification. Its tagline reads: "Fueling the passion for competitive swimming across America".

Sports GovernanceAquaticsOlympic SportsNon-Profit
Sector
Sports Governance
Headquarters
Colorado Springs, United States
Founded
1980
Employees
51-200
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Membership Packages, Coach Certification

usaswimming.org Traffic by Country

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Top customer markets

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Where its backlinks come from

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Backlink Analytics collects one on its first run.

Companies ranked next to usaswimming.org

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