Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
USA Hockey is the national governing body for ice hockey in the United States and serves players, coaches, officials, volunteers, and fans across all 50 states. It promotes grassroots hockey development, certification, safety, and pathways from youth participation to Olympic and Paralympic competition.
Global rank: Worldwide · 2026-08
#64,235
AI visibility: Grade F
25
SEO health: Latest audit
53
Visits
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per month, estimated
Keywords
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ranking in Google
Organic share
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of all search traffic
LLMS.txt
Missing
AI engines have to guess
You're seeing the free preview of usahockey.com
A snapshot of how usahockey.com performs in search and in AI answers — every number below is one we hold, not a guess.
Our read on the site
The overall SEO health of USA Hockey's website is concerning, with critical issues in performance and on-page optimization. The site has a low performance score of 4/100, indicating significant room for improvement, particularly in loading speed and accessibility.
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
Who buys: Ice hockey players, coaches, officials, parents, volunteers, and hockey organizations in the United States.
Sources: usahockey.com · usahockey.com · usahockey.com
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade F
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
USA Hockey is the national governing body for ice hockey in the United States and serves players, coaches, officials, volunteers, and fans across all 50 states. It promotes grassroots hockey development, certification, safety, and pathways from youth participation to Olympic and Paralympic competition.
Live-web sources:usahockey.comusahockey.comusahockey.comusahockey.com
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
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Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
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From search
Paid visits
The file AI engines read to understand a business. This is what it currently tells them about this one.
There is no llms.txt on usahockey.com. Without it, AI engines guess what this business does from whatever page they happen to crawl — which is how wrong prices, wrong locations and wrong product descriptions end up inside AI answers.
0
of 40 points
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
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Found in Google for this domain
Visits they bring
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Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for usahockey.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Neighbours of #64,235 in our worldwide ranking — each with its own report.
You are looking at one domain. usahockey.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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Missing
0/8 core fields
75/100
robots ✓ · sitemap ✓
Not detected
Fix these first
USA Hockey appears prominently in AI answers about U.S. ice hockey because it is the official national governing body, has a clear public mission, and publishes extensive membership and program information.
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Some names read live from the web
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No paid search detected
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Topics this brand is known for
live web