Last updated: September 2026
Global rank: Worldwide · 2026-09
#7,373
AI visibility: Grade A+
90
SEO health: Latest audit
62
Visits
1.3M
per month, estimated
Keywords
91.9K
ranking in Google
Organic share
98%
1.3M organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of uline.com
uline.com Web Traffic Statistics
Key findings
- Uline (Packaging) is ranked #7,373 worldwide in our September 2026 domain ranking, inside the top 10,000, up 7,256 places from #14,629 in August 2026.
- It is estimated to receive about 1.3 million visits a month from search, 98% of it organic, across 91,900 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 62/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #7,373 | ▲ 7,256 |
| August 2026 | #14,629 | ▲ 315 |
| July 2026 | #14,944 | ▼ 2,551 |
| June 2026 | #12,393 | — |
| May 2026 | #12,393 | ▼ 2,122 |
| April 2026 | #10,271 | ▲ 3,746 |
| March 2026 | #14,017 | ▼ 744 |
| February 2026 | #13,273 | — |
What this company does
Uline is a leading distributor of shipping, packaging, and warehouse supplies in North America. The company offers over 40,000 products including corrugated boxes, shipping tape, stretch wrap, and material handling equipment. Uline serves businesses of all sizes from small offices to large warehouses and manufacturers. Their value proposition centers on fast shipping, with same-day dispatch from multiple distribution…
Our read on the site
The overall SEO health of uline.com is moderate, with significant opportunities for improvement in performance and technical aspects. While the site has a strong SEO score, issues such as missing H1 tags and broken internal links hinder its potential.
uline.com Traffic and Visitor Engagement
uline.com draws an estimated 1.3 million visits a month from search engines. 98% of it is organic, so it leans very little on paid search. Spread across 91,900 ranking keywords, that averages roughly 14 organic visits per keyword.
Monthly visits
1.3M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.3M
98% of all traffic
Paid visits
26.7K
2.01% of its search traffic
Organic vs paid
98%
2%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
uline.com AI Visibility
On our AI visibility scale uline.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
uline.com LLMS.txt
The llms.txt on uline.com runs to 166 lines (7,818 characters) across 12 sections, last generated in April 2026. It introduces the site as "Uline - Shipping Supplies". It tells AI engines the business works in Packaging Supplies, Shipping Materials, Warehouse Distribution and Industrial Products. It describes 5 products, with prices such as Packing Tape Dispensers at $10-$50. Services it lists include Custom Box Printing, Bulk Order Fulfillment, Catalog Distribution and Account Management. The audience it names is B2B Businesses, Warehouses, Manufacturers, aged 25-65 (USA, Canada, Mexico). Technologies it mentions include Custom E-commerce, ERP/Inventory Mgmt, Cloudflare CDN, JavaScript Frameworks and Warehouse Automation. The keywords it claims start with "shipping boxes", "packaging tape", "warehouse supplies" and "corrugated boxes".
Status
Published
AI engines can read it
Lines
166
In the file
Size
7.8K
Characters
Sections
12
Updated Apr 21, 2026
What the file says
# Uline - Shipping Supplies ## About Uline is a premier supplier of shipping, industrial, and packaging materials serving businesses across North America. With a vast inventory exceeding 40,000 items, they provide everything from boxes and tape to janitorial supplies and safety equipment. Uline's model emphasizes speed, with same-day shipping from strategically placed warehouses. They cater to diverse sectors including manufacturing, retail, and logistics. The company's growth stems from customer-centric service and competitive pricing. Uline offers no minimum orders on many products and free delivery thresholds. Their online platform simplifies bulk purchasing with advanced search features. Uline invests in warehouse automation for efficiency. They provide custom solutions like printed boxes. Sustainability efforts include eco-friendly options. Uline's catalog is distributed quarterly to millions. The family-owned enterprise avoids venture capital for independence. They handle high-volume orders seamlessly. Customer support is available via phone and chat. Uline expands facilities regularly to meet demand. Their product quality meets industrial standards. Uline serves small businesses to Fortune 500 companies. Reliability defines their brand. Innovation drives new product introductions. Uline's logistics network ensures timely deliveries. **Areas of Work:** Packaging Supplie
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Corrugated Shipping BoxesContact for pricing
- Packing Tape Dispensers$10-$50
- Stretch Wrap FilmContact for pricing
- Poly MailersContact for pricing
- Bubble CushioningContact for pricing
Services it tells AI about
- Custom Box PrintingCustom quote
- Bulk Order FulfillmentIncluded
- Catalog DistributionFree
- Account ManagementFree
- Rush ShippingVaries
Competitors it names
Audience it targets
B2B Businesses, Warehouses, Manufacturers · 25-65 · USA, Canada, Mexico
Company type
Private
uline.com Organic Keywords
Google lists uline.com for about 91,900 keywords, which together bring an estimated 1.3 million organic visits a month.
Ranking keywords
91.9K
Found in Google for this domain
Visits they bring
1.3M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
uline.com SEO Audit
The latest technical audit of uline.com scored 62 out of 100 overall. Performance is its weakest area at 24, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Sitemap
- HighAdd Viewport Meta Tag
- MediumOptimize Image Alt Text
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
uline.com Competitors and Alternatives
Uline's company profile names globalindustrial.com, zoro.com, grainger.com and nashvillewraps.com as competitors. Its own llms.txt adds theboxery.com and uboxes.com. Outside its market, the domains ranked closest to it in our worldwide ranking are awsdns-30.net, gameforge.com, cleveland.com and xhwebsite.com.
uline.com Company Profile
Uline is a leading distributor of shipping, packaging, and warehouse supplies in North America. The company offers over 40,000 products including corrugated boxes, shipping tape, stretch wrap, and material handling equipment. Uline serves businesses of all sizes from small offices to large warehouses and manufacturers. Their value proposition centers on fast shipping, with same-day dispatch from multiple distribution…
Uline was founded in 1980, about 46 years ago, and is headquartered in Pleasant Prairie, United States. Its workforce is listed as between 5,001 and 10,000 employees. Its profile files it under Packaging, with further tags for Shipping Supplies, Wholesale Distribution and Material Handling. Products on record for it: Corrugated Boxes, Poly Bags and Shipping Tape. Total funding on record is Bootstrapped. Its tagline reads: "Shipping Supplies, Packaging Materials and Warehouse Products".
- Sector
- Packaging
- Headquarters
- Pleasant Prairie, United States
- Founded
- 1980
- Employees
- 5,001-10,000
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Corrugated Boxes, Poly Bags, Shipping Tape
uline.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
uline.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for uline.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to uline.com
Neighbours of #7,373 in our worldwide ranking — each with its own report.
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