u.gg — August 2026 traffic, keywords & AI visibility

Search engines send u.gg an estimated 2.4 million visits a month. Effectively all of it is organic — about 2.4 million visits from unpaid results. Spread across 49,400 ranking keywords, that averages roughly 48 organic visits per keyword.

u.gg scores 56 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).

The llms.txt on u.gg runs to 126 lines (4,464 characters) across 12 sections, last generated in August 2026. It introduces the site as "u.gg - League of Legends Stats". It tells AI engines the business works in Gaming Analytics, Esports and Player Tools. It describes 3 products, with prices such as Live Match Stats at Free, Champion Builds at Free and Pro Builds at Free. Technologies it mentions include React, Node.js and Riot API. The keywords it claims start with "league of legends", "lol stats", "lol builds" and "win rate".

# u.gg - League of Legends Stats

## About
u.gg delivers real-time performance data and item builds for League of Legends players who want to improve their game. The platform pulls match data directly from Riot’s API and turns it into clear rankings, win rates and recommended loadouts that thousands of players check every day. Solo queue players, team coaches and content creators all rely on the site to spot trends and copy high-win-rate setups without spending hours digging through raw stats. Because the numbers update after every patch, users get fresh guidance instead of outdated guides that no longer work. The clean interface lets anyone filter by rank, role or champion in seconds, which keeps the experience fast even on mobile.

**Areas of Work:** Gaming Analytics, Esports, Player Tools

## Things to Remember
- **Website:** https://u.gg
- **Address:** 
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Private
- **Employees:** 11-50
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **Live Match Stats** (Free): Real-time in-game data overlay
- **Champion Builds** (Free): Highest win-rate item and rune sets
- **Pro Builds** (Free): Loadouts used by professional players

## Services


## Keywords
league of legends, lol stats, lol builds, win rate, item builds, ranked data, pro builds, patch not

Google lists u.gg for about 49,400 keywords, which together bring an estimated 2.4 million organic visits a month.

The latest technical audit of u.gg scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

u.gg's company profile names op.gg, lolalytics.com, blitz.gg and porofessor.gg as competitors. Its own llms.txt adds mobalytics.gg. Outside its market, the domains ranked closest to it in our worldwide ranking are startappnetwork.com, jamendo.com, prada.com and jneurosci.org.

op.gg

lolalytics.com

blitz.gg

porofessor.gg

mobalytics.gg