Last updated: September 2026
Global rank: Worldwide · 2026-09
#21,229
AI visibility: Grade A
87
SEO health: Latest audit
74
Visits
242.7K
per month, estimated
Keywords
180.2K
ranking in Google
Organic share
100%
242.7K organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of tripadvisor.com.au
tripadvisor.com.au Company Profile
TripAdvisor functions as a go-to website for anyone interested in travel planning. It allows users to read and post reviews about accommodations, eateries, sightseeing spots, and transportation options. The platform aggregates opinions from real people who have visited these places, offering a broad overview of what to expect in various locations. With its Australian site, it pays particular attention to popular spot…
Tripadvisor was founded in 2000, about 26 years ago, and is headquartered in Needham, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Stephen Kaufer. Its profile files it under Travel & Tourism, with further tags for Online Travel Agency, Technology Stack and Marketplace. Products on record for it: Travel Reviews, Booking Services and Trip Planning Tools. Reported revenue is $1.5B (2022), and total funding is listed at $200M. Its tagline reads: "The world's largest travel platform".
- Sector
- Travel & Tourism
- Headquarters
- Needham, United States
- Founded
- 2000
- Employees
- 1001-5000
- Revenue
- $1.5B (2022)
- Funding
- $200M
- Founders
- Stephen Kaufer
- Products
- Travel Reviews, Booking Services, Trip Planning Tools
tripadvisor.com.au Web Traffic Statistics
Key findings
- Tripadvisor (Travel & Tourism) is ranked #21,229 worldwide in our September 2026 domain ranking, inside the top 100,000, down 507 places from #20,722 in August 2026.
- It is estimated to receive about 242,700 visits a month from search, 100% of it organic, across 180,200 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 142 lines.
- Its last technical audit scored 74/100, with "Implement Title Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #21,229 | ▼ 507 |
| August 2026 | #20,722 | ▲ 458 |
| July 2026 | #21,180 | ▲ 682 |
| June 2026 | #21,862 | — |
| May 2026 | #21,862 | ▼ 1,388 |
| April 2026 | #20,474 | ▼ 1,948 |
| March 2026 | #18,526 | ▲ 2,606 |
| February 2026 | #21,132 | — |
What this company does
TripAdvisor functions as a go-to website for anyone interested in travel planning. It allows users to read and post reviews about accommodations, eateries, sightseeing spots, and transportation options. The platform aggregates opinions from real people who have visited these places, offering a broad overview of what to expect in various locations. With its Australian site, it pays particular attention to popular spot…
Our read on the site
The overall SEO health of tripadvisor.com.au is concerning, particularly due to critical on-page SEO issues such as missing title tags and meta descriptions, which significantly hinder its visibility. While the site performs well in accessibility and SEO scores, it requires immediate attention to improve performance an…
tripadvisor.com.au Traffic and Visitor Engagement
tripadvisor.com.au draws an estimated 242,700 visits a month from search engines. Effectively all of it is organic — about 242,700 visits from unpaid results. Spread across 180,200 ranking keywords, that averages roughly 1.3 organic visits per keyword.
Monthly visits
242.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
242.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
tripadvisor.com.au AI Visibility
On our AI visibility scale tripadvisor.com.au earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
tripadvisor.com.au LLMS.txt
The llms.txt on tripadvisor.com.au runs to 142 lines (5,881 characters) across 12 sections, last generated in March 2026. It introduces the site as "Tripadvisor - Travel Reviews & Planning". It tells AI engines the business works in Travel & Tourism, Online Travel Agency and Technology. It describes 3 products, with prices such as Travel Reviews at Free and Trip Planning Tools at Free. Services it lists include Destination Guides and Travel Community Support. The audience it names is Travelers, Families, Business Professionals, Adventure Seekers, aged 18-54 (Global). Technologies it mentions include JavaScript, Node.js, AWS, MySQL and React. The keywords it claims start with "travel", "hotels", "restaurants" and "things to do". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
142
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# Tripadvisor - Travel Reviews & Planning ## About Tripadvisor is a leading travel platform that assists users in discovering and planning their ideal trips. With millions of reviews and extensive travel-related content, it serves as a trusted resource for finding accommodations, restaurants, and activities worldwide. The platform leverages user-generated content to provide valuable insights, helping travelers make informed decisions and enhance their travel experiences. **Areas of Work:** Travel & Tourism, Online Travel Agency, Technology ## Things to Remember - **Website:** https://tripadvisor.com.au - **Address:** 400 1st Avenue, Needham, MA 02494, United States - **Contact:** [email protected] - **Phone:** +1-781-800-5000 - **Hours:** 24/7 Online Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 4000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Travel Reviews** (Free): A comprehensive database of user-generated reviews for hotels, restaurants, and attractions worldwide. - **Booking Services** (Varies by booking): Tools to book hotels, flights, and activities directly through the platform with partner providers. - **Trip Planning Tools** (Free): Customizable itineraries and travel guides to help users plan their trips efficiently. ## Services - **Destination Guides** (F
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Travel ReviewsFree
- Booking ServicesVaries by booking
- Trip Planning ToolsFree
Services it tells AI about
- Destination GuidesFree
- Travel Community SupportFree
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Adventure Seekers · 18-54 · Global
Company type
Public · actively hiring
tripadvisor.com.au Organic Keywords
Google lists tripadvisor.com.au for about 180,200 keywords, which together bring an estimated 242,700 organic visits a month.
Ranking keywords
180.2K
Found in Google for this domain
Visits they bring
242.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
tripadvisor.com.au SEO Audit
The latest technical audit of tripadvisor.com.au scored 74 out of 100 overall. Performance is its weakest area at 35, while accessibility scores highest at 94. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags
- CriticalAdd Meta Descriptions
- HighEstablish H1 Tags
- HighCreate a Sitemap
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
tripadvisor.com.au Competitors and Alternatives
Tripadvisor's company profile names expedia.com, booking.com and yelp.com as competitors. Its own llms.txt adds airbnb.com, skyscanner.com.au, trivago.com.au and hotels.com. Outside its market, the domains ranked closest to it in our worldwide ranking are eukns.com, rarus.ru, deliveroo.co.uk and getbee.io.
tripadvisor.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
tripadvisor.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for tripadvisor.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to tripadvisor.com.au
Neighbours of #21,229 in our worldwide ranking — each with its own report.
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