Last updated: September 2026
Global rank: Worldwide · 2026-09
#598
AI visibility: Grade A+
92
SEO health: Latest audit
88
Visits
578.2M
per month, estimated
Keywords
12.4M
ranking in Google
Organic share
100%
578.1M organic visits
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of tripadvisor.com
tripadvisor.com Company Profile
Tripadvisor provides a space for people to explore travel options through user-submitted reviews and details on hotels, attractions, restaurants, and similar services around the world. Visitors to the site can search for places to stay or things to do, read feedback from others who have been there, and gather tips on making the most of a trip. The platform also supports booking elements like hotel rooms, guided tours…
Tripadvisor was founded in 2000, about 26 years ago, and is headquartered in Needham, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Stephen Kaufer. Its profile files it under Travel & Tourism, with further tags for Online Travel Agency, Web Applications and B2C. Products on record for it: Hotel Booking, Restaurant Reservations and Tour and Activity Booking. Reported revenue is $1.5B (2022). Its tagline reads: "Plan your next trip, read reviews and get travel advice from our community.".
- Sector
- Travel & Tourism
- Headquarters
- Needham, United States
- Founded
- 2000
- Employees
- 1001-5000
- Revenue
- $1.5B (2022)
- Funding
- Not Disclosed
- Founders
- Stephen Kaufer
- Products
- Hotel Booking, Restaurant Reservations, Tour and Activity Booking
tripadvisor.com Web Traffic Statistics
Key findings
- Tripadvisor (Travel & Tourism) is ranked #598 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 578.2 million visits a month from search, 100% of it organic, across 12.4 million ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 141 lines.
- Its last technical audit scored 88/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #598 | — |
| August 2026 | #598 | ▼ 43 |
| July 2026 | #555 | ▼ 4 |
| June 2026 | #551 | — |
| May 2026 | #551 | ▲ 28 |
| April 2026 | #579 | ▼ 25 |
| March 2026 | #554 | ▼ 14 |
| February 2026 | #540 | — |
What this company does
Tripadvisor provides a space for people to explore travel options through user-submitted reviews and details on hotels, attractions, restaurants, and similar services around the world. Visitors to the site can search for places to stay or things to do, read feedback from others who have been there, and gather tips on making the most of a trip. The platform also supports booking elements like hotel rooms, guided tours…
Our read on the site
Significant improvements needed.
tripadvisor.com Traffic and Visitor Engagement
tripadvisor.com draws an estimated 578.2 million visits a month from search engines. Effectively all of it is organic — about 578.1 million visits from unpaid results. Paid search contributes only about 146,600 visits a month. Spread across 12.4 million ranking keywords, that averages roughly 47 organic visits per keyword.
Monthly visits
578.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
578.1M
100% of all traffic
Paid visits
146.6K
0.03% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
tripadvisor.com AI Visibility
On our AI visibility scale tripadvisor.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
tripadvisor.com LLMS.txt
The llms.txt on tripadvisor.com runs to 141 lines (6,048 characters) across 12 sections, last generated in February 2026. It introduces the site as "Tripadvisor - Travel Reviews & Booking". It tells AI engines the business works in Travel & Tourism, Online Travel Agency and Web Applications. It describes 3 products, with prices such as Hotel Booking at Free to use, pricing varies by booking and Restaurant Reservations at Free to use, dining costs vary. Services it lists include Travel Planning Assistance and Community Travel Advice. The audience it names is Travelers, Families, Business Professionals, Adventure Seekers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Java. The keywords it claims start with "travel reviews", "hotels", "attractions" and "restaurants". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
141
In the file
Size
6.0K
Characters
Sections
12
Updated Feb 23, 2026
What the file says
# Tripadvisor - Travel Reviews & Booking ## About Tripadvisor is a leading online travel agency that empowers travelers to plan and book their trips with confidence. The platform offers a vast repository of over a billion user-generated reviews and opinions on hotels, restaurants, attractions, and more. By facilitating price comparisons and bookings for accommodations, tours, and dining, Tripadvisor helps millions of users worldwide make informed travel decisions and find the best deals. **Areas of Work:** Travel & Tourism, Online Travel Agency, Web Applications ## Things to Remember - **Website:** https://tripadvisor.com - **Address:** 400 1st Avenue, Needham, MA 02494, United States - **Contact:** [email protected] - **Phone:** +1-781-800-5000 - **Hours:** 24/7 Online Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 3000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Hotel Booking** (Free to use, pricing varies by booking): Compare and book hotels worldwide with access to millions of reviews and competitive pricing. - **Restaurant Reservations** (Free to use, dining costs vary): Discover and reserve tables at top restaurants based on user reviews and ratings. - **Tour and Activity Booking** (Pricing varies by activity): Book guided tours, attractions, and local experiences
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hotel BookingFree to use, pricing varies by booking
- Restaurant ReservationsFree to use, dining costs vary
- Tour and Activity BookingPricing varies by activity
Services it tells AI about
- Travel Planning AssistanceFree
- Community Travel AdviceFree
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Adventure Seekers · 18-54 · Global
Company type
Public · actively hiring
tripadvisor.com Organic Keywords
Google lists tripadvisor.com for about 12.4 million keywords, which together bring an estimated 578.1 million organic visits a month.
Ranking keywords
12.4M
Found in Google for this domain
Visits they bring
578.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
tripadvisor.com SEO Audit
The latest technical audit of tripadvisor.com scored 88 out of 100 overall. Performance is its weakest area at 62, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighLeverage Browser Caching
- HighMinimize HTTP Requests
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
tripadvisor.com Competitors and Alternatives
Tripadvisor's company profile names expedia.com, booking.com and yelp.com as competitors. Its own llms.txt adds kayak.com, airbnb.com and vrbo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are teamviewer.com, palmplaystore.com, translate.goog and yahoodns.net.
tripadvisor.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
tripadvisor.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for tripadvisor.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to tripadvisor.com
Neighbours of #598 in our worldwide ranking — each with its own report.
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