Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,138
AI visibility: Grade A+
90
SEO health: Latest audit
73
Visits
7.6M
per month, estimated
Keywords
1.8M
ranking in Google
Organic share
100%
7.6M organic visits
LLMS.txt
Published
142 lines AI engines can read
You're seeing the free preview of trip.com
trip.com Web Traffic Statistics
Key findings
- Trip (Travel & Tourism) is ranked #2,138 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
- It is estimated to receive about 7.6 million visits a month from search, 100% of it organic, across 1.8 million ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 142 lines.
- Its last technical audit scored 73/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,138 | — |
| August 2026 | #2,138 | ▲ 647 |
| July 2026 | #2,785 | ▼ 244 |
| June 2026 | #2,541 | — |
| May 2026 | #2,541 | ▼ 195 |
| April 2026 | #2,346 | ▲ 63 |
| March 2026 | #2,409 | ▼ 353 |
| February 2026 | #2,056 | — |
What this company does
Trip.com functions as a major online hub where people arrange their travel needs in one spot. The service connects users to a vast array of hotel options spread over many nations, making it possible to find lodging almost anywhere. Flights can be secured to numerous international and domestic locations, and there are also listings for experiences like tours and attractions that add to the trip. In addition, package o…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
trip.com Traffic and Visitor Engagement
trip.com draws an estimated 7.6 million visits a month from search engines. Effectively all of it is organic — about 7.6 million visits from unpaid results. Paid search contributes only about 26,900 visits a month. Spread across 1.8 million ranking keywords, that averages roughly 4.2 organic visits per keyword.
Monthly visits
7.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.6M
100% of all traffic
Paid visits
26.9K
0.35% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
trip.com AI Visibility
On our AI visibility scale trip.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
trip.com LLMS.txt
The llms.txt on trip.com runs to 142 lines (5,818 characters) across 12 sections, last generated in March 2026. It introduces the site as "Trip.com - Book Hotels, Flights & Travel Packages". It tells AI engines the business works in Travel & Tourism, E-commerce and Technology. It describes 3 products, including Hotel Booking, Flight Reservations and Travel Packages. Services it lists include 24/7 Customer Support and Travel Planning Assistance. The audience it names is Travelers, Families, Business Professionals, Tourists, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Cloud. The keywords it claims start with "travel deals", "hotel bookings", "flight reservations" and "cheap flights". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
142
In the file
Size
5.8K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# Trip.com - Book Hotels, Flights & Travel Packages ## About Trip.com is a leading online travel agency that provides a comprehensive platform for booking hotels, flights, and travel packages worldwide. With access to over 1.2 million hotels in more than 200 countries and 30 million real guest reviews, Trip.com ensures travelers find the best deals and options. Their 24/7 customer service offers seamless support, making travel planning easy and enjoyable for millions of users globally. **Areas of Work:** Travel & Tourism, E-commerce, Technology ## Things to Remember - **Website:** https://trip.com - **Address:** Shanghai, China - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 Customer Support - **Timezone:** Asia/Shanghai - **Currency:** USD - **Company Type:** Public - **Employees:** 2000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Hotel Booking** (Varies by location and hotel): Book from over 1.2 million hotels in 200+ countries with real guest reviews and exclusive deals. - **Flight Reservations** (Varies by route and airline): Search and book flights to international and domestic destinations with competitive pricing. - **Travel Packages** (Varies by package): Customizable travel packages combining flights, hotels, and activities for a hassle-free experience. ## Services - **24/7 Customer Support*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hotel BookingVaries by location and hotel
- Flight ReservationsVaries by route and airline
- Travel PackagesVaries by package
Services it tells AI about
- 24/7 Customer SupportIncluded with bookings
- Travel Planning AssistanceContact for quote
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Tourists · 18-54 · Global
Company type
Public · actively hiring
trip.com Organic Keywords
Google lists trip.com for about 1.8 million keywords, which together bring an estimated 7.6 million organic visits a month.
Ranking keywords
1.8M
Found in Google for this domain
Visits they bring
7.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
trip.com SEO Audit
The latest technical audit of trip.com scored 73 out of 100 overall. Performance is its weakest area at 33, while accessibility scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS
- HighLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
trip.com Competitors and Alternatives
Trip's company profile names expedia.com, booking.com and airbnb.com as competitors. Its own llms.txt adds hotels.com, agoda.com and orbitz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are npmjs.com, gvt3.com, discomax.com and people.com.cn.
trip.com Company Profile
Trip.com functions as a major online hub where people arrange their travel needs in one spot. The service connects users to a vast array of hotel options spread over many nations, making it possible to find lodging almost anywhere. Flights can be secured to numerous international and domestic locations, and there are also listings for experiences like tours and attractions that add to the trip. In addition, package o…
Trip was founded in 2010, about 16 years ago, and is headquartered in Shanghai, China. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by James Liang. Its profile files it under Travel & Tourism, with further tags for E-commerce, Technology and B2C. Products on record for it: Hotel Booking, Flight Reservations and Travel Packages. Reported revenue is $1.2B (2022), and total funding is listed at $1.5B. Its tagline reads: "Travel Deals and Promotions".
- Sector
- Travel & Tourism
- Headquarters
- Shanghai, China
- Founded
- 2010
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- $1.5B
- Founders
- James Liang
- Products
- Hotel Booking, Flight Reservations, Travel Packages
trip.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
trip.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for trip.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to trip.com
Neighbours of #2,138 in our worldwide ranking — each with its own report.
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