Last updated: August 2026
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toutiao.com Web Traffic Statistics
Key findings
- Toutiao (Media) is ranked #2,841 worldwide in our August 2026 domain ranking, inside the top 10,000, up 17 places from #2,858 in July 2026.
- It is estimated to receive about 688 visits a month from search, 100% of it organic, across 145 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 138 lines.
- Its last technical audit scored 70/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #2,841 | ▲ 17 |
| July 2026 | #2,858 | ▲ 30 |
| June 2026 | #2,888 | — |
| May 2026 | #2,888 | ▲ 181 |
| April 2026 | #3,069 | ▲ 89 |
| March 2026 | #3,158 | ▼ 12 |
| February 2026 | #3,146 | — |
What this company does
Toutiao operates a popular platform in China that gathers news stories, opinion pieces, and short videos from many different publishers and independent creators. It then uses information about what people have read before to arrange a custom selection for each visitor. The homepage changes depending on the time of day and recent activity, showing everything from breaking local news to longer features on culture or he…
Our read on the site
Significant improvements needed. 3 high-priority issues.
toutiao.com Traffic and Visitor Engagement
toutiao.com draws an estimated 688 visits a month from search engines. Effectively all of it is organic — about 688 visits from unpaid results. Spread across 145 ranking keywords, that averages roughly 4.7 organic visits per keyword.
Monthly visits
688
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
688
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
toutiao.com AI Visibility
On our AI visibility scale toutiao.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
toutiao.com LLMS.txt
The llms.txt on toutiao.com runs to 138 lines (5,718 characters) across 12 sections, last generated in February 2026. It introduces the site as "Toutiao Official Website". It tells AI engines the business works in Media, Technology and Artificial Intelligence. It describes 3 products, with prices such as Toutiao App at Free. Services it lists include Content Personalization Service and Data Analytics for Media. The audience it names is General Public, Professionals, Students, aged 18-45 (China). Technologies it mentions include Artificial Intelligence, Machine Learning, Big Data, Cloud Computing and Mobile Development. The keywords it claims start with "news aggregation", "personalized news", "AI news platform" and "Toutiao app".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.7K
Characters
Sections
12
Updated Feb 28, 2026
What the file says
# Toutiao Official Website ## About Toutiao is a leading news aggregation platform in China, leveraging artificial intelligence to deliver personalized content to its users. The platform offers a wide array of news articles, videos, and other media tailored to individual preferences and browsing habits. Serving millions daily, Toutiao aims to revolutionize the way users consume information by ensuring relevance and engagement. Founded in 2012, it has become a cornerstone of digital media in China. **Areas of Work:** Media, Technology, Artificial Intelligence ## Things to Remember - **Website:** https://toutiao.com - **Address:** Beijing, China - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Asia/Shanghai - **Currency:** CNY - **Company Type:** Private - **Employees:** 1500 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Toutiao App** (Free): A mobile application providing personalized news and media content using AI-driven recommendations. - **Content Recommendation Engine** (Contact for pricing): An AI-powered engine that curates and recommends content based on user behavior and preferences. - **Advertising Solutions** (Contact for pricing): Targeted advertising tools for businesses to reach specific audiences through the Toutiao platform. ## Services - **Content Personalization Service*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Toutiao AppFree
- Content Recommendation EngineContact for pricing
- Advertising SolutionsContact for pricing
Services it tells AI about
- Content Personalization ServiceContact for quote
- Data Analytics for MediaContact for quote
Competitors it names
Audience it targets
General Public, Professionals, Students · 18-45 · China
Company type
Private · actively hiring
toutiao.com Organic Keywords
Google lists toutiao.com for about 145 keywords, which together bring an estimated 688 organic visits a month.
Ranking keywords
145
Found in Google for this domain
Visits they bring
688
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
toutiao.com SEO Audit
The latest technical audit of toutiao.com scored 70 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 77. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- CriticalOptimize Page Load Speed
- HighImprove Mobile Responsiveness
- MediumUse Descriptive Alt Text for Images
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
toutiao.com Competitors and Alternatives
Toutiao's company profile names weixin.qq.com, sina.com.cn and 163.com as competitors. Its own llms.txt adds baidu.com and sohu.com. Outside its market, the domains ranked closest to it in our worldwide ranking are minecraft.net, hostingradio.ru, takeaway.com and hdslb.com.
toutiao.com Company Profile
Toutiao operates a popular platform in China that gathers news stories, opinion pieces, and short videos from many different publishers and independent creators. It then uses information about what people have read before to arrange a custom selection for each visitor. The homepage changes depending on the time of day and recent activity, showing everything from breaking local news to longer features on culture or he…
Toutiao was founded in 2012, about 14 years ago, and is headquartered in Beijing, China. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Zhang Yiming. Its profile files it under Media, with further tags for Technology, Artificial Intelligence and B2C. Products on record for it: Toutiao App, Content Recommendation Engine and Advertising Solutions. Reported revenue is $1.5B (2022), and total funding is listed at $3B. Its tagline reads: "今日头条 - The leading news aggregation platform in China".
- Sector
- Media
- Headquarters
- Beijing, China
- Founded
- 2012
- Employees
- 1001-5000
- Revenue
- $1.5B (2022)
- Funding
- $3B
- Founders
- Zhang Yiming
- Products
- Toutiao App, Content Recommendation Engine, Advertising Solutions
toutiao.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
toutiao.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for toutiao.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to toutiao.com
Neighbours of #2,841 in our worldwide ranking — each with its own report.
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