toptal.com — September 2026 traffic, keywords & AI visibility

Search engines send toptal.com an estimated 223,600 visits a month. Effectively all of it is organic — about 222,500 visits from unpaid results. Paid search contributes only about 1,075 visits a month. Spread across 27,700 ranking keywords, that averages roughly 8.0 organic visits per keyword.

toptal.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and SEO health. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and Structured data (0/5).

The llms.txt on toptal.com runs to 139 lines (8,029 characters) across 12 sections, last generated in August 2026. It introduces the site as "Toptal - Hire Freelance Talent from the Top 3%". It tells AI engines the business works in Talent Acquisition, Freelance Marketplace and Remote Work Solutions. It describes 3 products, including Talent Matching Platform, Managed Teams and Enterprise Staffing. Services it lists include Freelance Talent Hiring, Team Building and Project Solutions. It targets Global. Technologies it mentions include Web platform, Matching algorithms and Video screening tools. The keywords it claims start with "freelance talent", "top 3% talent", "remote hiring" and "vetted freelancers".

# Toptal - Hire Freelance Talent from the Top 3%

## About
Toptal connects companies with elite freelance professionals who represent the top 3 percent of talent in their fields. The platform has operated since 2010 and has helped more than 35,000 clients source individual experts, complete teams, and full end-to-end project solutions. Every candidate goes through a rigorous screening process that tests technical skill, communication, and problem-solving ability before they are accepted. Clients range from early-stage startups to large enterprises that need reliable remote talent without the overhead of traditional recruiting. The service covers software development, design, finance, project management, and other specialized domains. Toptal also offers managed teams that handle entire initiatives from planning through delivery. Because the network is global, companies can staff projects across time zones and scale up or down quickly. The company acquired QO Collective to expand its reach into management consulting talent. Revenue comes from client fees for talent placement and ongoing project work. Toptal maintains a fully distributed workforce and does not require physical office presence for most roles. Its vetting standards have earned a reputation for quality that differentiates it from broader freelance marketplaces. Clients report faster hiring cycles and higher project s

Google lists toptal.com for about 27,700 keywords, which together bring an estimated 222,500 organic visits a month.

The latest technical audit of toptal.com scored 96 out of 100 overall. Performance is its weakest area at 89, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Toptal's company profile names upwork.com, fiverr.com, freelancer.com and turing.com as competitors. Its own llms.txt adds andela.com and gun.io. Outside its market, the domains ranked closest to it in our worldwide ranking are awsdns-40.net, famousbirthdays.com, ecer.com and bartleby.com.

upwork.com

fiverr.com

freelancer.com

turing.com

andela.com

gun.io