Last updated: September 2026

Sep 2026

toolmart.com.au — September 2026 traffic, keywords & AI visibility

ToolmartRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#275,128

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

910

per month, estimated

Keywords

1.2K

ranking in Google

Organic share

100%

910 organic visits

LLMS.txt

Published

167 lines AI engines can read

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toolmart.com.au Company Profile

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Toolmart stands out as a go-to online retailer for professionals and DIY enthusiasts across Australia, offering a massive selection of power tools, hand tools, and garden equipment from the industry's top brands. Founded with a focus on delivering reliable, high-performance gear that tradespeople can count on, they've built a reputation for stocking everything from cordless drills and saws to heavy-duty grinders and…

Founded in 2010 (about 16 years ago), Toolmart is based in Sydney, Australia. Its workforce is listed as between 11 and 50 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for E-commerce, Power Tools and Hand Tools. Products on record for it: Makita Cordless Drills, DeWalt Angle Grinders, Milwaukee Impact Wrenches and HiKoki Circular Saws. Total funding on record is Bootstrapped. Its tagline reads: "Trade Quality Tools for Every Job".

Retail, E-commerce & Consumer GoodsE-commercePower ToolsHand Tools
Sector
Retail, E-commerce & Consumer Goods
Headquarters
Sydney, Australia
Founded
2010
Employees
11-50
Revenue
Not Disclosed
Funding
Bootstrapped
Products
Makita Cordless Drills, DeWalt Angle Grinders, Milwaukee Impact Wrenches, HiKoki Circular Saws

toolmart.com.au Web Traffic Statistics

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Key findings

  • Toolmart (Retail, E-commerce & Consumer Goods) is ranked #275,128 worldwide in our September 2026 domain ranking, down 201,749 places from #73,379 in August 2026.
  • It is estimated to receive about 910 visits a month from search, 100% of it organic, across 1,211 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 167 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
toolmart.com.au global rank history
MonthRankMove
September 2026#275,128▼ 201,749
August 2026#73,379▲ 2,699
July 2026#76,078▲ 530,620
June 2026#606,698—
May 2026#606,698▼ 26,658
April 2026#580,040▼ 86,561
March 2026#493,479▲ 139,669
February 2026#633,148—

What this company does

Toolmart stands out as a go-to online retailer for professionals and DIY enthusiasts across Australia, offering a massive selection of power tools, hand tools, and garden equipment from the industry's top brands. Founded with a focus on delivering reliable, high-performance gear that tradespeople can count on, they've built a reputation for stocking everything from cordless drills and saws to heavy-duty grinders and…

Our read on the site

The overall SEO health of toolmart.com.au is critically poor due to missing essential on-page elements such as title, meta description, and headings. Additionally, there are significant technical issues, including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon, which hinder the site's performa…

Retail, E-commerce & Consumer GoodsE-commercePower ToolsHand ToolsMakita Cordless DrillsDeWalt Angle Grinders

toolmart.com.au Traffic and Visitor Engagement

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Search engines send toolmart.com.au an estimated 910 visits a month. Effectively all of it is organic — about 910 visits from unpaid results. Spread across 1,211 ranking keywords, that averages roughly 0.8 organic visits per keyword.

Monthly visits

910

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

910

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

toolmart.com.au AI Visibility

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toolmart.com.au scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

toolmart.com.au LLMS.txt

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The llms.txt on toolmart.com.au runs to 167 lines (8,998 characters) across 12 sections, last generated in May 2026. It introduces the site as "Buy Power Tools Online | Trade Quality Tools | Toolmart". It tells AI engines the business works in E-commerce, Power Tools Retail and Trade Equipment. It describes 5 products, with prices such as Makita Cordless Drill at $299 AUD, DeWalt Angle Grinder at $189 AUD and Milwaukee Impact Wrench at $449 AUD. Services it lists include Fast Australia-Wide Shipping, Easy Returns, Tool Buying Guides and Price Matching. The audience it names is Male-dominated trades, DIY homeowners, aged 25-55 (Australia). Technologies it mentions include HTTPS, BigCommerce, Facebook Pixel and Google Analytics. The keywords it claims start with "power tools", "hand tools", "garden tools" and "tool reviews".

Status

Published

AI engines can read it

Lines

167

In the file

Size

9.0K

Characters

Sections

12

Updated May 11, 2026

What the file says

# Buy Power Tools Online | Trade Quality Tools | Toolmart

## About
Toolmart is Australia's premier online destination for trade-quality power tools, hand tools, and garden equipment, serving professionals and DIYers with top brands like Makita, DeWalt, Milwaukee, HiKoki, and Metabo. They specialize in delivering durable, high-performance gear that's built to handle the toughest jobs on site or at home, with a vast inventory covering drills, saws, grinders, sanders, and outdoor power tools. What makes them tick is the focus on value—competitive prices, reliable stock from trusted manufacturers, and speedy delivery across the country. Customers love the detailed product pages packed with specs, real-user reviews, and buying guides that cut through the noise. From builders needing cordless kits to gardeners after hedge trimmers, Toolmart has curated ranges for every trade and project. Their platform runs smooth on BigCommerce, with secure checkout and easy navigation by category or brand. Over time, they've grown by listening to feedback, adding more safety gear, storage solutions, and accessories to round out the offerings. Special deals on bundles and clearance items keep things affordable without skimping on quality. For Aussie trades, it's about tools that perform in real conditions—dusty sites, wet weather, heavy use. Toolmart backs that with solid customer support and hassl

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

E-commercePower Tools RetailTrade Equipment

Keywords it claims

power toolshand toolsgarden toolstool reviewsDIY toolsMakita AustraliaDeWalt toolsMilwaukee power toolsbuy tools onlinetrade tools

Technologies

HTTPSBigCommerceFacebook PixelGoogle Analytics

Products it tells AI about

  • Makita Cordless Drill$299 AUD
  • DeWalt Angle Grinder$189 AUD
  • Milwaukee Impact Wrench$449 AUD
  • HiKoki Circular Saw$399 AUD
  • Metabo Sander$249 AUD

Services it tells AI about

  • Fast Australia-Wide ShippingFree over $99
  • Easy Returns
  • Tool Buying GuidesFree
  • Price Matching
  • Bundle DealsVaries

Competitors it names

https://www.bunnings.com.auhttps://www.totaltools.com.auhttps://www.mitre10.com.auhttps://www.toolstation.com.auhttps://www.tools.com.auhttps://www.screwfix.com

Audience it targets

Male-dominated trades, DIY homeowners · 25-55 · Australia

Company type

Private

toolmart.com.au Organic Keywords

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Google lists toolmart.com.au for about 1,211 keywords, which together bring an estimated 910 organic visits a month.

Ranking keywords

1.2K

Found in Google for this domain

Visits they bring

910

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsE-commercePower ToolsHand ToolsMakita Cordless DrillsDeWalt Angle GrindersMilwaukee Impact WrenchesHiKoki Circular Saws

toolmart.com.au SEO Audit

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The latest technical audit of toolmart.com.au scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • HighAdd H1 and H2 Tags
  • HighCreate a Sitemap
  • HighAdd Robots.txt File

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

toolmart.com.au Competitors and Alternatives

Compare competitors

Toolmart's company profile names https://www.bunnings.com.au, https://www.totaltools.com.au, https://www.mitre10.com.au and https://www.toolstation.com.au as competitors. Its own llms.txt adds https://www.tools.com.au and https://www.screwfix.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ufg.ac.at, muzikus.cz, hydrocarbonprocessing.com and besserepreise.com.

https://www.bunnings.com.au
https://www.totaltools.com.au
https://www.mitre10.com.au
https://www.toolstation.com.au
https://www.tools.com.au
https://www.screwfix.com

toolmart.com.au Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to toolmart.com.au

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