Last updated: August 2026
Global rank: Worldwide · 2026-08
#22,882
AI visibility: Grade A+
90
SEO health: Latest audit
90
Visits
526.1K
per month, estimated
Keywords
27.8K
ranking in Google
Organic share
100%
526.1K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of thule.com
thule.com Web Traffic Statistics
Key findings
- Thule (Outdoor Equipment) is ranked #22,882 worldwide in our August 2026 domain ranking, inside the top 100,000, down 534 places from #22,348 in July 2026.
- It is estimated to receive about 526,100 visits a month from search, 100% of it organic, across 27,800 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 148 lines.
- Its last technical audit scored 90/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #22,882 | ▼ 534 |
| July 2026 | #22,348 | ▼ 473 |
| June 2026 | #21,875 | — |
| May 2026 | #21,875 | ▼ 276 |
| April 2026 | #21,599 | ▼ 1,488 |
| March 2026 | #20,111 | ▼ 822 |
| February 2026 | #19,289 | — |
What this company does
Thule has focused on vehicle-mounted transport solutions since 1942. The company produces bike racks that mount on hitches or roofs, cargo carriers, roof racks, bike trailers for children, pannier systems, ski and snowboard bags, and dog harnesses designed for cars. These items allow drivers to carry equipment that would otherwise be difficult to fit inside a standard vehicle, covering both everyday commutes and long…
Our read on the site
Good foundation with room for improvement.
thule.com Traffic and Visitor Engagement
Search engines send thule.com an estimated 526,100 visits a month. Effectively all of it is organic — about 526,100 visits from unpaid results. Spread across 27,800 ranking keywords, that averages roughly 19 organic visits per keyword.
Monthly visits
526.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
526.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thule.com AI Visibility
thule.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
thule.com LLMS.txt
The llms.txt on thule.com runs to 148 lines (6,140 characters) across 12 sections, last generated in March 2026. It introduces the site as "Thule - Outdoor and Transportation Solutions". It tells AI engines the business works in Outdoor Equipment, Transportation Solutions and E-Commerce. It describes 4 products, including Bike Racks, Roof Boxes and Travel Gear. Services it lists include Product Installation Support and Customer Gear Consultation. The audience it names is Outdoor Enthusiasts, Families, Adventurers, Travelers, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Thule", "bike racks", "roof boxes" and "travel gear".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Thule - Outdoor and Transportation Solutions ## About Since 1942, Thule has been a leader in outdoor and transportation solutions, designing innovative products like bike racks, roof boxes, and travel gear. The company is dedicated to helping adventurers and outdoor enthusiasts transport their gear safely and conveniently. With a strong focus on sustainability and functionality, Thule serves a global customer base, bringing people closer to their passions and the world. **Areas of Work:** Outdoor Equipment, Transportation Solutions, E-Commerce ## Things to Remember - **Website:** https://thule.com - **Address:** Sundbyberg, Sweden - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Stockholm - **Currency:** EUR - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Bike Racks** (Contact for pricing): High-quality bike racks for safe and secure transportation of bicycles on vehicles. - **Roof Boxes** (Contact for pricing): Spacious and durable roof boxes for extra storage during travel and outdoor adventures. - **Travel Gear** (Contact for pricing): Versatile travel bags and accessories designed for convenience and durability. - **Child Carriers** (Contact for pricing): Safe and comfortable carriers for children, ideal for outdoor fa
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Bike RacksContact for pricing
- Roof BoxesContact for pricing
- Travel GearContact for pricing
- Child CarriersContact for pricing
Services it tells AI about
- Product Installation SupportContact for quote
- Customer Gear ConsultationFree
Competitors it names
Audience it targets
Outdoor Enthusiasts, Families, Adventurers, Travelers · 25-54 · Global
Company type
Private · actively hiring
thule.com Organic Keywords
Google lists thule.com for about 27,800 keywords, which together bring an estimated 526,100 organic visits a month.
Ranking keywords
27.8K
Found in Google for this domain
Visits they bring
526.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thule.com SEO Audit
The latest technical audit of thule.com scored 90 out of 100 overall. Performance is its weakest area at 72, while accessibility scores highest at 97. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images for Performance
- HighMinimize JavaScript and CSS
- HighLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thule.com Competitors and Alternatives
Thule's company profile names yakima.com and rhino-rack.com as competitors. Its own llms.txt adds roofrack.com, seasucker.com and kufatec.com. Outside its market, the domains ranked closest to it in our worldwide ranking are runnet.ru, post-survey.com, pysznosci.pl and comicbox.xyz.
thule.com Company Profile
Thule has focused on vehicle-mounted transport solutions since 1942. The company produces bike racks that mount on hitches or roofs, cargo carriers, roof racks, bike trailers for children, pannier systems, ski and snowboard bags, and dog harnesses designed for cars. These items allow drivers to carry equipment that would otherwise be difficult to fit inside a standard vehicle, covering both everyday commutes and long…
Founded in 1942 (about 84 years ago), Thule is based in Sundbyberg, Sweden. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Outdoor Equipment, with further tags for Transportation Solutions, E-Commerce and B2C. Products on record for it: Bike Racks, Roof Boxes, Travel Gear and Outdoor Accessories. Reported revenue is $1.2B (2022). Its tagline reads: "Bring your bike".
- Sector
- Outdoor Equipment
- Headquarters
- Sundbyberg, Sweden
- Founded
- 1942
- Employees
- 1001-5000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Products
- Bike Racks, Roof Boxes, Travel Gear, Outdoor Accessories
thule.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thule.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thule.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thule.com
Neighbours of #22,882 in our worldwide ranking — each with its own report.
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