Last updated: August 2026
Global rank: Worldwide · 2026-08
#16,573
AI visibility: Grade A+
92
SEO health: Latest audit
89
Visits
855.9K
per month, estimated
Keywords
245.3K
ranking in Google
Organic share
100%
855.9K organic visits
LLMS.txt
Published
134 lines AI engines can read
You're seeing the free preview of thisoldhouse.com
thisoldhouse.com Web Traffic Statistics
Key findings
- This Old House (Home Improvement) is ranked #16,573 worldwide in our August 2026 domain ranking, inside the top 100,000, down 103 places from #16,470 in July 2026.
- It is estimated to receive about 855,900 visits a month from search, 100% of it organic, across 245,300 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 134 lines.
- Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #16,573 | ▼ 103 |
| July 2026 | #16,470 | ▼ 54 |
| June 2026 | #16,416 | — |
| May 2026 | #16,416 | ▼ 535 |
| April 2026 | #15,881 | ▲ 28 |
| March 2026 | #15,909 | ▲ 197 |
| February 2026 | #16,106 | — |
What this company does
This Old House provides expert advice and step-by-step guidance for homeowners interested in improving or remodeling their properties. The content covers a wide range of topics including bathroom remodels, flooring options like carpet and hardwood, electrical upgrades, heating and cooling systems, and painting projects. Each article includes cost estimates and practical tips that reflect real-world experience in cons…
Our read on the site
Significant improvements needed.
thisoldhouse.com Traffic and Visitor Engagement
thisoldhouse.com draws an estimated 855,900 visits a month from search engines. Effectively all of it is organic — about 855,900 visits from unpaid results. Spread across 245,300 ranking keywords, that averages roughly 3.5 organic visits per keyword.
Monthly visits
855.9K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
855.9K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thisoldhouse.com AI Visibility
On our AI visibility scale thisoldhouse.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
thisoldhouse.com LLMS.txt
The llms.txt on thisoldhouse.com runs to 134 lines (5,254 characters) across 12 sections, last generated in April 2026. It introduces the site as "This Old House". It tells AI engines the business works in Home Improvement, Media and DIY. It describes 3 products, with prices such as DIY Video Tutorials at Free. Services it lists include Home Renovation Consultation. The audience it names is Homeowners, DIY enthusiasts, Renovators, aged 25-54 (Global). Technologies it mentions include WordPress, HTML, CSS, JavaScript and Google Analytics. The keywords it claims start with "home improvement", "remodeling", "DIY" and "how-to advice".
Status
Published
AI engines can read it
Lines
134
In the file
Size
5.3K
Characters
Sections
12
Updated Apr 1, 2026
What the file says
# This Old House ## About This Old House is a leading home improvement brand that provides expert advice, how-to guides, and resources for homeowners and DIY enthusiasts. With a rich history in home remodeling and renovation, the company serves a diverse audience looking to enhance their living spaces. Their value proposition lies in delivering trusted content and practical solutions that empower individuals to tackle home projects with confidence. **Areas of Work:** Home Improvement, Media, DIY ## Things to Remember - **Website:** https://thisoldhouse.com - **Address:** Not Available, Newton, Massachusetts, United States - **Contact:** [email protected] - **Phone:** +1-617-965-6200 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Home Improvement Guides** (Contact for pricing): Comprehensive guides covering various home improvement topics. - **DIY Video Tutorials** (Free): Step-by-step video tutorials for various DIY projects. - **Home Renovation Tips** (Contact for pricing): Expert tips and advice for renovating different areas of your home. ## Services - **Home Renovation Consultation** ($100/hour): Personalized consultation for home renovation projects. ## Keywords home improvement, remodeling, DI
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Home Improvement GuidesContact for pricing
- DIY Video TutorialsFree
- Home Renovation TipsContact for pricing
Services it tells AI about
- Home Renovation Consultation$100/hour
Competitors it names
Audience it targets
Homeowners, DIY enthusiasts, Renovators · 25-54 · Global
Company type
Private · actively hiring
thisoldhouse.com Organic Keywords
Google lists thisoldhouse.com for about 245,300 keywords, which together bring an estimated 855,900 organic visits a month.
Ranking keywords
245.3K
Found in Google for this domain
Visits they bring
855.9K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thisoldhouse.com SEO Audit
The latest technical audit of thisoldhouse.com scored 89 out of 100 overall. Performance is its weakest area at 59, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS Files
- MediumLeverage Browser Caching
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thisoldhouse.com Competitors and Alternatives
This Old House's company profile names hgtv.com, familyhandyman.com and bobvila.com as competitors. Its own llms.txt adds bhg.com and angieslist.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rioseo.com, scssoft.com, simplyrecipes.com and 1c-cabinet.ru.
thisoldhouse.com Company Profile
This Old House provides expert advice and step-by-step guidance for homeowners interested in improving or remodeling their properties. The content covers a wide range of topics including bathroom remodels, flooring options like carpet and hardwood, electrical upgrades, heating and cooling systems, and painting projects. Each article includes cost estimates and practical tips that reflect real-world experience in cons…
This Old House was founded in 1979, about 47 years ago, and is headquartered in Newton, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Home Improvement, with further tags for Media, DIY and Content Publishing. Products on record for it: Home Improvement Guides, DIY Video Tutorials and Home Renovation Tips. Reported revenue is $10M (2023). Its tagline reads: "How-to and DIY expert advice from America's most trusted home improvement brand.".
- Sector
- Home Improvement
- Headquarters
- Newton, United States
- Founded
- 1979
- Employees
- 51-200
- Revenue
- $10M (2023)
- Funding
- Not Disclosed
- Products
- Home Improvement Guides, DIY Video Tutorials, Home Renovation Tips
thisoldhouse.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thisoldhouse.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thisoldhouse.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thisoldhouse.com
Neighbours of #16,573 in our worldwide ranking — each with its own report.
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