Last updated: August 2026

Aug 2026

thisoldhouse.com — August 2026 traffic, keywords & AI visibility

This Old HouseHome Improvement

Global rank: Worldwide · 2026-08

#16,573

AI visibility: Grade A+

92

SEO health: Latest audit

89

Visits

855.9K

per month, estimated

Keywords

245.3K

ranking in Google

Organic share

100%

855.9K organic visits

LLMS.txt

Published

134 lines AI engines can read

You're seeing the free preview of thisoldhouse.com

Log in to see it all

thisoldhouse.com Web Traffic Statistics

See company profile

Key findings

  • This Old House (Home Improvement) is ranked #16,573 worldwide in our August 2026 domain ranking, inside the top 100,000, down 103 places from #16,470 in July 2026.
  • It is estimated to receive about 855,900 visits a month from search, 100% of it organic, across 245,300 ranking keywords.
  • Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 134 lines.
  • Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
thisoldhouse.com global rank history
MonthRankMove
August 2026#16,573▼ 103
July 2026#16,470▼ 54
June 2026#16,416—
May 2026#16,416▼ 535
April 2026#15,881▲ 28
March 2026#15,909▲ 197
February 2026#16,106—

What this company does

This Old House provides expert advice and step-by-step guidance for homeowners interested in improving or remodeling their properties. The content covers a wide range of topics including bathroom remodels, flooring options like carpet and hardwood, electrical upgrades, heating and cooling systems, and painting projects. Each article includes cost estimates and practical tips that reflect real-world experience in cons…

Our read on the site

Significant improvements needed.

Home ImprovementMediaDIYContent PublishingHome Improvement GuidesDIY Video Tutorials

thisoldhouse.com Traffic and Visitor Engagement

See traffic details

thisoldhouse.com draws an estimated 855,900 visits a month from search engines. Effectively all of it is organic — about 855,900 visits from unpaid results. Spread across 245,300 ranking keywords, that averages roughly 3.5 organic visits per keyword.

Monthly visits

855.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

855.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

thisoldhouse.com AI Visibility

Run a free AI scan

On our AI visibility scale thisoldhouse.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

92out of 100

Grade A+

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability5/10

robots ✓ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add sitemap.xml so AI crawlers can read you.

thisoldhouse.com LLMS.txt

Open the generator

The llms.txt on thisoldhouse.com runs to 134 lines (5,254 characters) across 12 sections, last generated in April 2026. It introduces the site as "This Old House". It tells AI engines the business works in Home Improvement, Media and DIY. It describes 3 products, with prices such as DIY Video Tutorials at Free. Services it lists include Home Renovation Consultation. The audience it names is Homeowners, DIY enthusiasts, Renovators, aged 25-54 (Global). Technologies it mentions include WordPress, HTML, CSS, JavaScript and Google Analytics. The keywords it claims start with "home improvement", "remodeling", "DIY" and "how-to advice".

Status

Published

AI engines can read it

Lines

134

In the file

Size

5.3K

Characters

Sections

12

Updated Apr 1, 2026

What the file says

# This Old House

## About
This Old House is a leading home improvement brand that provides expert advice, how-to guides, and resources for homeowners and DIY enthusiasts. With a rich history in home remodeling and renovation, the company serves a diverse audience looking to enhance their living spaces. Their value proposition lies in delivering trusted content and practical solutions that empower individuals to tackle home projects with confidence.

**Areas of Work:** Home Improvement, Media, DIY

## Things to Remember
- **Website:** https://thisoldhouse.com
- **Address:** Not Available, Newton, Massachusetts, United States
- **Contact:** [email protected]
- **Phone:** +1-617-965-6200
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 75 employees
- **Revenue:** $10M
- **Hiring Status:** Yes, actively hiring

## Products
- **Home Improvement Guides** (Contact for pricing): Comprehensive guides covering various home improvement topics.
- **DIY Video Tutorials** (Free): Step-by-step video tutorials for various DIY projects.
- **Home Renovation Tips** (Contact for pricing): Expert tips and advice for renovating different areas of your home.

## Services
- **Home Renovation Consultation** ($100/hour): Personalized consultation for home renovation projects.

## Keywords
home improvement, remodeling, DI

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Home ImprovementMediaDIY

Keywords it claims

home improvementremodelingDIYhow-to advicehome renovationexpert advice for home improvementDIY home renovation tipshome repair tipsinterior design ideasoutdoor home improvement projects

Technologies

WordPressHTMLCSSJavaScriptGoogle Analytics

Products it tells AI about

  • Home Improvement GuidesContact for pricing
  • DIY Video TutorialsFree
  • Home Renovation TipsContact for pricing

Services it tells AI about

  • Home Renovation Consultation$100/hour

Competitors it names

hgtv.comfamilyhandyman.combobvila.combhg.comangieslist.com

Audience it targets

Homeowners, DIY enthusiasts, Renovators · 25-54 · Global

Company type

Private · actively hiring

thisoldhouse.com Organic Keywords

See all keywords

Google lists thisoldhouse.com for about 245,300 keywords, which together bring an estimated 855,900 organic visits a month.

Ranking keywords

245.3K

Found in Google for this domain

Visits they bring

855.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Home ImprovementMediaDIYContent PublishingHome Improvement GuidesDIY Video TutorialsHome Renovation Tips

thisoldhouse.com SEO Audit

Open full SEO report

The latest technical audit of thisoldhouse.com scored 89 out of 100 overall. Performance is its weakest area at 59, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

89

Overall

100

SEO

Excellent

59

Performance

97

Accessibility

Excellent

Fix these first

  • HighImplement a Sitemap
  • HighOptimize Images
  • HighMinimize JavaScript and CSS Files
  • MediumLeverage Browser Caching

6 more recommendations, with the exact changes and the pages they apply to, are in the full report.

thisoldhouse.com Competitors and Alternatives

Compare competitors

This Old House's company profile names hgtv.com, familyhandyman.com and bobvila.com as competitors. Its own llms.txt adds bhg.com and angieslist.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rioseo.com, scssoft.com, simplyrecipes.com and 1c-cabinet.ru.

hgtv.com
familyhandyman.com
bobvila.com
bhg.com
angieslist.com

thisoldhouse.com Company Profile

View full profile

This Old House provides expert advice and step-by-step guidance for homeowners interested in improving or remodeling their properties. The content covers a wide range of topics including bathroom remodels, flooring options like carpet and hardwood, electrical upgrades, heating and cooling systems, and painting projects. Each article includes cost estimates and practical tips that reflect real-world experience in cons…

This Old House was founded in 1979, about 47 years ago, and is headquartered in Newton, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Home Improvement, with further tags for Media, DIY and Content Publishing. Products on record for it: Home Improvement Guides, DIY Video Tutorials and Home Renovation Tips. Reported revenue is $10M (2023). Its tagline reads: "How-to and DIY expert advice from America's most trusted home improvement brand.".

Home ImprovementMediaDIYContent Publishing
Sector
Home Improvement
Headquarters
Newton, United States
Founded
1979
Employees
51-200
Revenue
$10M (2023)
Funding
Not Disclosed
Products
Home Improvement Guides, DIY Video Tutorials, Home Renovation Tips

thisoldhouse.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to thisoldhouse.com

Neighbours of #16,573 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. thisoldhouse.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.