Last updated: August 2026
Global rank: Worldwide · 2026-08
#384,460
AI visibility: Grade A
85
SEO health: Latest audit
79
Visits
429
per month, estimated
Keywords
24
ranking in Google
Organic share
100%
429 organic visits
LLMS.txt
Published
132 lines AI engines can read
You're seeing the free preview of thermarest.com
thermarest.com Web Traffic Statistics
Key findings
- Therm-a-Rest (Outdoor Equipment) is ranked #384,460 worldwide in our August 2026 domain ranking, up 22,153 places from #406,613 in July 2026.
- It is estimated to receive about 429 visits a month from search, 100% of it organic, across 24 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 132 lines.
- Its last technical audit scored 79/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #384,460 | ▲ 22,153 |
| July 2026 | #406,613 | ▼ 15,573 |
| June 2026 | #391,040 | — |
| May 2026 | #391,040 | ▲ 76,135 |
| April 2026 | #467,175 | ▼ 104,359 |
| March 2026 | #362,816 | ▼ 56,890 |
| February 2026 | #305,926 | — |
What this company does
Therm-a-Rest makes sleeping pads, sleeping bags, and other gear meant to improve rest when people are outdoors. The company began in 1972 with the first self-inflating camp mattress and has continued to produce items that address the basic need for a better surface to sleep on during trips. Their current lineup covers everything from lightweight pads for backpackers to larger options for car camping, along with bags…
Our read on the site
Significant improvements needed.
thermarest.com Traffic and Visitor Engagement
thermarest.com draws an estimated 429 visits a month from search engines. Effectively all of it is organic — about 429 visits from unpaid results. Spread across 24 ranking keywords, that averages roughly 18 organic visits per keyword.
Monthly visits
429
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
429
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
thermarest.com AI Visibility
On our AI visibility scale thermarest.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
thermarest.com LLMS.txt
The llms.txt on thermarest.com runs to 132 lines (5,349 characters) across 12 sections, last generated in April 2026. It introduces the site as "Therm-a-Rest - Outdoor Sleeping Pads and Gear". It tells AI engines the business works in Outdoor Equipment, Camping Gear and Manufacturing. It describes 3 products, including Self-Inflating Sleeping Pads, Camping Sleeping Bags and Outdoor Comfort Gear. The audience it names is Outdoor enthusiasts, Campers, Adventurers, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "sleeping pads", "camping gear", "self-inflating mattress" and "outdoor comfort".
Status
Published
AI engines can read it
Lines
132
In the file
Size
5.3K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Therm-a-Rest - Outdoor Sleeping Pads and Gear ## About Therm-a-Rest is a leading manufacturer of outdoor sleeping pads, bags, and comfort gear, dedicated to enhancing outdoor experiences since 1972. Known for inventing the original self-inflating camp mattress, the company focuses on providing high-quality products that ensure a restful night's sleep in the great outdoors. With a commitment to innovation and customer satisfaction, Therm-a-Rest serves outdoor enthusiasts, campers, and adventurers worldwide. **Areas of Work:** Outdoor Equipment, Camping Gear, Manufacturing ## Things to Remember - **Website:** https://thermarest.com - **Address:** Not Available, Seattle, USA - **Contact:** [email protected] - **Phone:** +1-206-555-0123 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Self-Inflating Sleeping Pads** (Contact for pricing): Innovative sleeping pads that self-inflate for maximum comfort and convenience. - **Camping Sleeping Bags** (Contact for pricing): High-quality sleeping bags designed for warmth and comfort during outdoor adventures. - **Outdoor Comfort Gear** (Contact for pricing): A range of gear designed to enhance comfort while camping or hiking. ## Services ## Keywords sleeping p
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Self-Inflating Sleeping PadsContact for pricing
- Camping Sleeping BagsContact for pricing
- Outdoor Comfort GearContact for pricing
Competitors it names
Audience it targets
Outdoor enthusiasts, Campers, Adventurers · 25-54 · Global
Company type
Private · actively hiring
thermarest.com Organic Keywords
Google lists thermarest.com for about 24 keywords, which together bring an estimated 429 organic visits a month.
Ranking keywords
24
Found in Google for this domain
Visits they bring
429
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
thermarest.com SEO Audit
The latest technical audit of thermarest.com scored 79 out of 100 overall. Performance is its weakest area at 55, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighEnable Robots.txt
- HighOptimize Images
- HighMinimize JavaScript and CSS Files
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
thermarest.com Competitors and Alternatives
Therm-a-Rest's company profile names bigagnes.com and exped.com as competitors. Its own llms.txt adds rei.com, campmor.com, klymit.com and nemoequipment.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rietveldlicht.nl, streamxtv.net, softline.kiev.ua and redeintersoft.com.br.
thermarest.com Company Profile
Therm-a-Rest makes sleeping pads, sleeping bags, and other gear meant to improve rest when people are outdoors. The company began in 1972 with the first self-inflating camp mattress and has continued to produce items that address the basic need for a better surface to sleep on during trips. Their current lineup covers everything from lightweight pads for backpackers to larger options for car camping, along with bags…
Therm-a-Rest was founded in 1972, about 54 years ago, and is headquartered in Seattle, United States. Its workforce is listed as between 51 and 200 employees. Its profile files it under Outdoor Equipment, with further tags for Camping Gear, Manufacturing and B2C. Products on record for it: Self-Inflating Sleeping Pads, Camping Sleeping Bags and Outdoor Comfort Gear. Reported revenue is $10M (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Explore Therm-a-Rest® sleeping pads, bags, and camp comfort gear for better rest outdoors.".
- Sector
- Outdoor Equipment
- Headquarters
- Seattle, United States
- Founded
- 1972
- Employees
- 51-200
- Revenue
- $10M (2022)
- Funding
- Bootstrapped
- Products
- Self-Inflating Sleeping Pads, Camping Sleeping Bags, Outdoor Comfort Gear
thermarest.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
thermarest.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for thermarest.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to thermarest.com
Neighbours of #384,460 in our worldwide ranking — each with its own report.
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