Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#198
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
26.5M
per month, estimated
Keywords
2.4M
ranking in Google
Organic share
100%
26.5M organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of theguardian.com
A snapshot of how theguardian.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Guardian functions as a longstanding publisher of news and analysis, putting out stories on international affairs, domestic politics in Britain, environmental concerns, and various aspects of modern life. Journalists there conduct interviews, review documents, and observe events firsthand to compile pieces that appear both in a daily newspaper and on an extensive online site. This work spans multiple sections, fr…
Our read on the site
The SEO health of https://theguardian.com is severely compromised due to missing critical on-page elements such as title, meta description, and header tags. Additionally, the technical aspects are concerning, particularly the absence of a viewport meta tag, robots.txt, and sitemap, which could hinder search engine inde…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
26.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
26.5M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.4M
Found in Google for this domain
Visits they bring
26.5M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Guardian functions as a longstanding publisher of news and analysis, putting out stories on international affairs, domestic politics in Britain, environmental concerns, and various aspects of modern life. Journalists there conduct interviews, review documents, and observe events firsthand to compile pieces that appear both in a daily newspaper and on an extensive online site. This work spans multiple sections, fr…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for theguardian.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #198 in our worldwide ranking — each with its own report.
You are looking at one domain. theguardian.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Mar 4, 2026
# The Guardian ## About The Guardian is a globally recognized news organization dedicated to delivering high-quality journalism and in-depth analysis on current events, politics, culture, and sports. With a commitment to liberal values, it engages millions of readers through innovative storytelling across digital and print platforms. Founded in 1821, The Guardian continues to inform and inspire its audience with trusted reporting and thought-provoking opinion pieces. **Areas of Work:** Media, Publishing, News ## Things to Remember - **Website:** https://theguardian.com - **Address:** Kings Place, 90 York Way, London N1 9GU, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-3353-2000 - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 800 employees - **Revenue:** £250M - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Platform** (Contact for pricing): Access to comprehensive news coverage, analysis, and opinion pieces through The Guardian's website and digital subscriptions. - **Print Newspaper** (Contact for pricing): Daily and weekly print editions of The Guardian, offering in-depth journalism and features for readers preferring physical copies. - **Mobile Application** (Free with premium subscriptions available): A user-friendly app providing access to breaking news, per
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Professionals, Students, Academics, Policy Makers · 18-54 · Global
Company type
Private · actively hiring