Last updated: September 2026
Global rank: Worldwide · 2026-09
#206
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
26.5M
per month, estimated
Keywords
2.4M
ranking in Google
Organic share
100%
26.5M organic visits
LLMS.txt
Published
136 lines AI engines can read
You're seeing the free preview of theguardian.com
theguardian.com Web Traffic Statistics
Key findings
- The Guardian (Media) is ranked #206 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 26.5 million visits a month from search, 100% of it organic, across 2.4 million ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 136 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #206 | — |
| August 2026 | #206 | ▼ 15 |
| July 2026 | #191 | ▼ 4 |
| June 2026 | #187 | — |
| May 2026 | #187 | ▼ 4 |
| April 2026 | #183 | ▲ 10 |
| March 2026 | #193 | ▼ 1 |
| February 2026 | #192 | — |
What this company does
The Guardian functions as a longstanding publisher of news and analysis, putting out stories on international affairs, domestic politics in Britain, environmental concerns, and various aspects of modern life. Journalists there conduct interviews, review documents, and observe events firsthand to compile pieces that appear both in a daily newspaper and on an extensive online site. This work spans multiple sections, fr…
Our read on the site
The SEO health of https://theguardian.com is severely compromised due to missing critical on-page elements such as title, meta description, and header tags. Additionally, the technical aspects are concerning, particularly the absence of a viewport meta tag, robots.txt, and sitemap, which could hinder search engine inde…
theguardian.com Traffic and Visitor Engagement
Search engines send theguardian.com an estimated 26.5 million visits a month. Effectively all of it is organic — about 26.5 million visits from unpaid results. Spread across 2.4 million ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
26.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
26.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
theguardian.com AI Visibility
theguardian.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
theguardian.com LLMS.txt
The llms.txt on theguardian.com runs to 136 lines (5,888 characters) across 12 sections, last generated in March 2026. It introduces the site as "The Guardian". It tells AI engines the business works in Media, Publishing and News. It describes 3 products, with prices such as Mobile Application at Free with premium subscriptions available. Services it lists include Subscription Services and Advertising Solutions. The audience it names is Professionals, Students, Academics, Policy Makers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and GraphQL. The keywords it claims start with "news", "journalism", "politics" and "culture".
Status
Published
AI engines can read it
Lines
136
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 4, 2026
What the file says
# The Guardian ## About The Guardian is a globally recognized news organization dedicated to delivering high-quality journalism and in-depth analysis on current events, politics, culture, and sports. With a commitment to liberal values, it engages millions of readers through innovative storytelling across digital and print platforms. Founded in 1821, The Guardian continues to inform and inspire its audience with trusted reporting and thought-provoking opinion pieces. **Areas of Work:** Media, Publishing, News ## Things to Remember - **Website:** https://theguardian.com - **Address:** Kings Place, 90 York Way, London N1 9GU, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-3353-2000 - **Hours:** 24/7 - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 800 employees - **Revenue:** £250M - **Hiring Status:** Yes, actively hiring ## Products - **Digital News Platform** (Contact for pricing): Access to comprehensive news coverage, analysis, and opinion pieces through The Guardian's website and digital subscriptions. - **Print Newspaper** (Contact for pricing): Daily and weekly print editions of The Guardian, offering in-depth journalism and features for readers preferring physical copies. - **Mobile Application** (Free with premium subscriptions available): A user-friendly app providing access to breaking news, per
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Digital News PlatformContact for pricing
- Print NewspaperContact for pricing
- Mobile ApplicationFree with premium subscriptions available
Services it tells AI about
- Subscription ServicesContact for quote
- Advertising SolutionsContact for quote
Competitors it names
Audience it targets
Professionals, Students, Academics, Policy Makers · 18-54 · Global
Company type
Private · actively hiring
theguardian.com Organic Keywords
Google lists theguardian.com for about 2.4 million keywords, which together bring an estimated 26.5 million organic visits a month.
Ranking keywords
2.4M
Found in Google for this domain
Visits they bring
26.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
theguardian.com SEO Audit
The latest technical audit of theguardian.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
theguardian.com Competitors and Alternatives
The Guardian's company profile names bbc.com, nytimes.com and cnn.com as competitors. Its own llms.txt adds reuters.com and washingtonpost.com. Outside its market, the domains ranked closest to it in our worldwide ranking are one.one, ipify.org, medium.com and cnn.com.
theguardian.com Company Profile
The Guardian functions as a longstanding publisher of news and analysis, putting out stories on international affairs, domestic politics in Britain, environmental concerns, and various aspects of modern life. Journalists there conduct interviews, review documents, and observe events firsthand to compile pieces that appear both in a daily newspaper and on an extensive online site. This work spans multiple sections, fr…
Founded in 1821 (about 205 years ago), The Guardian is based in London, United Kingdom. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Media, with further tags for Publishing, News and Subscription-Based. Products on record for it: Digital News Platform, Print Newspaper and Mobile Application. Reported revenue is £250M (2022). Its tagline reads: "Latest news, sport and opinion from the Guardian".
- Sector
- Media
- Headquarters
- London, United Kingdom
- Founded
- 1821
- Employees
- 501-1000
- Revenue
- £250M (2022)
- Funding
- Not Disclosed
- Products
- Digital News Platform, Print Newspaper, Mobile Application
theguardian.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
theguardian.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for theguardian.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to theguardian.com
Neighbours of #206 in our worldwide ranking — each with its own report.
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