test.de — September 2026 traffic, keywords & AI visibility

Search engines send test.de an estimated 2,002 visits a month. Effectively all of it is organic — about 2,002 visits from unpaid results. Spread across 2,114 ranking keywords, that averages roughly 0.9 organic visits per keyword.

test.de scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on test.de runs to 129 lines (5,436 characters) across 12 sections, last generated in May 2026. It introduces the site as "Stiftung Warentest". It tells AI engines the business works in Consumer Research, Product Testing and Independent Reviews. It describes 3 products, including test magazine, Finanztest and test.de premium access. Services it lists include Product testing and Consumer advice. It targets Germany. Technologies it mentions include Website CMS, Subscription management and Lab testing equipment. The keywords it claims start with "product test", "consumer advice", "independent rating" and "test magazine".

# Stiftung Warentest

## About
Stiftung Warentest runs independent tests on products and services bought anonymously from stores. Results are published in the monthly magazine test and on the website. The foundation earns money from subscriptions and single issues rather than advertising. Readers use the ratings to compare quality, safety and value before buying. Tests cover household appliances, insurance, food, cars and digital services. Methods are published so anyone can understand how scores are reached. The organisation stays strictly neutral and never accepts free samples from manufacturers. Similar work is done for financial products in the sister magazine Finanztest. Short videos on YouTube and TikTok explain test procedures in everyday language. The foundation updates older tests every few years to track changes in product quality over time.

**Areas of Work:** Consumer Research, Product Testing, Independent Reviews

## Things to Remember
- **Website:** https://www.test.de
- **Address:** Berlin, Germany
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** 
- **Company Type:** Private
- **Employees:** 300
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **test magazine** (Subscription): Monthly print and digital magazine with latest test results
- **Finanztest** (Subscription): Finance-focused test magazine
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Google lists test.de for about 2,114 keywords, which together bring an estimated 2,002 organic visits a month.

The latest technical audit of test.de scored 94 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Stiftung Warentest's company profile names www.testberichte.de, www.konsument.at and www.consumerreports.org as competitors. Its own llms.txt adds which.co.uk, choice.com.au and consumentenbond.nl. Outside its market, the domains ranked closest to it in our worldwide ranking are zoomdev.us, beepityping.com, zingpingbees.com and uscg.mil.

www.testberichte.de

www.konsument.at

www.consumerreports.org

which.co.uk

choice.com.au

consumentenbond.nl