sqlshack.com — September 2026 traffic, keywords & AI visibility

Search engines send sqlshack.com an estimated 41,100 visits a month. Effectively all of it is organic — about 41,100 visits from unpaid results. Spread across 12,900 ranking keywords, that averages roughly 3.2 organic visits per keyword.

sqlshack.com scores 84 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and SEO health. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and Structured data (0/5).

The llms.txt on sqlshack.com runs to 94 lines (4,606 characters) across 12 sections, last generated in September 2026. It introduces the site as "Straightforward SQL Server articles and tested scripts from DBAs running real production systems". It tells AI engines the business works in Database Management, SQL Server and Azure Data Services. Technologies it mentions include SQL Server and Azure. The keywords it claims start with "SQL Server", "Azure", "performance tuning" and "backup strategies".

# Straightforward SQL Server articles and tested scripts from DBAs running real production systems

## About
SQL Shack focuses on delivering hands-on articles and tested scripts for SQL Server and Azure data services. The content comes directly from writers who handle live database environments every day, so readers get advice that holds up under real pressure instead of abstract theory. Coverage stays tightly centered on performance tuning, reliable backup strategies that minimize downtime, and step-by-step migration guidance for newer SQL Server versions. The site grew from a small start into a trusted resource because every sample is verified on current versions before publication. Readers return for specific fixes that address long-tail problems they encounter on forums and Stack Overflow. Most traffic arrives through organic search since articles target the exact pain points teams face daily. A small bootstrapped team maintains editorial control while Microsoft MVPs contribute regularly. The site remains completely free with no paid courses or training, supported by ads and occasional vendor sponsorships. Comment sections stay active with practitioners sharing field-tested workarounds. Topics originate from actual production issues rather than chasing every new trend.

**Areas of Work:** Database Management, SQL Server, Azure Data Services

## Things to Remember
- **Websit

Google lists sqlshack.com for about 12,900 keywords, which together bring an estimated 41,100 organic visits a month.

The latest technical audit of sqlshack.com scored 91 out of 100 overall. Accessibility is its weakest area at 78, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

SQL Shack's company profile names sqlservercentral.com, mssqltips.com, red-gate.com and brentozar.com as competitors. Its own llms.txt adds sqlperformance.com and dbatools.io. Outside its market, the domains ranked closest to it in our worldwide ranking are porn-sex-tube.com, m4bl.org, cin.gov.cn and hadiahonline.com.

sqlservercentral.com

mssqltips.com

red-gate.com

brentozar.com

sqlperformance.com

dbatools.io