Last updated: September 2026
Global rank: Worldwide · 2026-09
#2,169,286
AI visibility: Grade D
59
SEO health: Latest audit
0
Visits
0
per month, estimated
Keywords
0
ranking in Google
Organic share
0%
of all search traffic
LLMS.txt
Published
77 lines AI engines can read
You're seeing the free preview of sportmaster.dk
sportmaster.dk Web Traffic Statistics
Key findings
- Sportmaster (Sports, Fitness & Recreation) is ranked #2,169,286 worldwide in our September 2026 domain ranking, down 159,509 places from #2,009,777 in August 2026.
- Its AI visibility score is 59 out of 100 (grade D), with a published llms.txt of 77 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #2,169,286 | ▼ 159,509 |
| August 2026 | #2,009,777 | ▼ 429,796 |
| July 2026 | #1,579,981 | ▲ 206,663 |
| June 2026 | #1,786,644 | — |
| May 2026 | #1,786,644 | ▲ 72,078 |
| April 2026 | #1,858,722 | ▼ 880,054 |
| March 2026 | #978,668 | ▼ 412,135 |
| February 2026 | #566,533 | — |
What this company does
Sportmaster operates as a leading Danish retailer focused on sports equipment and related products. They stock a wide range of fitness gear, outdoor sports items, sports apparel, exercise equipment, and sports nutrition supplies. The company runs an online store that serves customers across Denmark with straightforward access to popular brands and reliable products. Their selection covers everything from basic beginn…
Our read on the site
The overall SEO health of sportmaster.dk is critically poor, with missing essential on-page elements such as the title, meta description, and heading tags. Additionally, significant technical issues exist, including the absence of a viewport meta tag, robots.txt, and sitemap.xml, which hinder search engine indexing and…
sportmaster.dk Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
sportmaster.dk AI Visibility
sportmaster.dk scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
sportmaster.dk LLMS.txt
The llms.txt on sportmaster.dk runs to 77 lines (3,414 characters) across 12 sections, last generated in May 2026. It introduces the site as "Sportmaster". It tells AI engines the business works in Sports Equipment, Fitness Retail and E-commerce. It describes 5 products, including Running Shoes, Home Workout Equipment and Sports Apparel. Services it lists include Online Ordering, Product Advice and Returns Support. The audience it names is Fitness enthusiasts and athletes, aged 18-45 (Denmark). Technologies it mentions include HTTPS. The keywords it claims start with "sports equipment", "fitness gear", "outdoor sports" and "sports apparel".
Status
Published
AI engines can read it
Lines
77
In the file
Size
3.4K
Characters
Sections
12
Updated May 27, 2026
What the file says
# Sportmaster ## About Sportmaster runs an online store dedicated to sports equipment and fitness products in Denmark. They offer fitness gear, outdoor sports supplies, sports apparel, exercise equipment, and sports nutrition items. The selection supports both casual users and dedicated athletes with practical choices for training and recovery. Customers can find guidance on selecting the right gear for beginners or advanced outdoor challenges. The store focuses on reliable brands and clear product information to help with informed purchases. Sportmaster keeps its catalog updated with items suited to summer activities and injury prevention needs. They serve the Danish market through a simple e-commerce platform that emphasizes convenience and value. The company competes with other local sports retailers by maintaining competitive options in apparel and equipment. Their approach centers on everyday fitness needs rather than specialized niches. Overall the business provides a steady source for sports-related products that match real user demands. **Areas of Work:** Sports Equipment, Fitness Retail, E-commerce ## Things to Remember - **Website:** https://sportmaster.dk - **Address:** - **Contact:** - **Phone:** - **Hours:** - **Timezone:** - **Currency:** DKK - **Company Type:** Private - **Employees:** 51-200 - **Revenue:** Not Disclosed - **Hiring Status:** Not currently
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Running ShoesContact for pricing
- Home Workout EquipmentContact for pricing
- Sports ApparelContact for pricing
- Fitness TrackersContact for pricing
- Sports SupplementsContact for pricing
Services it tells AI about
- Online OrderingStandard shipping rates
- Product AdviceFree
- Returns SupportFree within policy
Competitors it names
Audience it targets
Fitness enthusiasts and athletes · 18-45 · Denmark
Company type
Private
sportmaster.dk SEO Audit
The latest technical audit of sportmaster.dk scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 and H2 Tags
- HighCreate Robots.txt File
- HighGenerate Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
sportmaster.dk Competitors and Alternatives
Sportmaster's company profile names https://www.sport24.dk, https://www.biltema.dk, https://www.fitnessworld.dk and https://www.sportigan.dk as competitors. Outside its market, the domains ranked closest to it in our worldwide ranking are vicefun.com, mmqwpc.cn, optimove.xyz and zaneenterprise.net.
sportmaster.dk Company Profile
Sportmaster operates as a leading Danish retailer focused on sports equipment and related products. They stock a wide range of fitness gear, outdoor sports items, sports apparel, exercise equipment, and sports nutrition supplies. The company runs an online store that serves customers across Denmark with straightforward access to popular brands and reliable products. Their selection covers everything from basic beginn…
Its workforce is listed as between 51 and 200 employees. Its profile files it under Sports, Fitness & Recreation, with further tags for Sports Equipment, Fitness Gear, Sports Apparel and Outdoor Sports. Its tagline reads: "Gear up for every game with quality sports equipment and apparel".
- Sector
- Sports, Fitness & Recreation
- Founded
- Not Disclosed
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
sportmaster.dk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
sportmaster.dk Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
sportmaster.dk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for sportmaster.dk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to sportmaster.dk
Neighbours of #2,169,286 in our worldwide ranking — each with its own report.
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