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Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#15,855
AI visibility: Grade A
89
SEO health: Latest audit
81
Visits
795.1K
per month, estimated
Keywords
26.3K
ranking in Google
Organic share
100%
795.1K organic visits
LLMS.txt
Published
135 lines AI engines can read
You're seeing the free preview of splcenter.org
A snapshot of how splcenter.org performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
The Southern Poverty Law Center works to monitor and expose extremist groups while pursuing landmark legal cases against hate organizations. It provides resources and training to communities, schools and law enforcement to counter bigotry and promote tolerance. Founded in Montgomery, Alabama, the organization has grown into one of the most recognized voices in civil rights litigation and public education on extremism…
Our read on the site
The Southern Poverty Law Center's website has a strong SEO score of 100/100, indicating excellent optimization for search engines. However, there are several areas for improvement, particularly in performance and accessibility, which could enhance user experience and engagement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
795.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
795.1K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
135
In the file
Size
7.9K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
26.3K
Found in Google for this domain
Visits they bring
795.1K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
The Southern Poverty Law Center works to monitor and expose extremist groups while pursuing landmark legal cases against hate organizations. It provides resources and training to communities, schools and law enforcement to counter bigotry and promote tolerance. Founded in Montgomery, Alabama, the organization has grown into one of the most recognized voices in civil rights litigation and public education on extremism…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for splcenter.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Not detected
Fix these first
Updated Jun 6, 2026
# Southern Poverty Law Center ## About The Southern Poverty Law Center works to monitor and expose extremist groups while pursuing landmark legal cases against hate organizations. It provides resources and training to communities, schools and law enforcement to counter bigotry and promote tolerance. Founded in Montgomery, Alabama, the organization has grown into one of the most recognized voices in civil rights litigation and public education on extremism. Its work spans courtroom victories that have bankrupted Klan factions and ongoing tracking of domestic hate activity across the United States. The Center also runs programs that help educators address bias in classrooms and offers investigative reports that inform policymakers and the public. Donors and supporters sustain its nonprofit model focused on impact rather than profit. Its research arm documents trends in white supremacy, anti-immigrant extremism and other forms of organized hate. Legal victories have included multimillion-dollar judgments that crippled several neo-Nazi and Klan groups. The organization maintains an extensive database of hate symbols and groups used by journalists, researchers and law enforcement nationwide. Community outreach includes partnerships with local groups to build resilience against divisive rhetoric. Its publications and online tools reach millions of users seeking factual information o
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Company type
Private